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Sell. More. Nine Steps to Sell Games Online: A guide for aspiring game publishers 2010

Nine Steps to Sell Your Game Online with Gate2Shop

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A quick and easy to follow tutorial about how you can start selling your games online. It shows how to monetize your game online.

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Page 1: Nine Steps to Sell Your Game Online with Gate2Shop

Sell. More.

Nine Steps to Sell Games Online:

A guide for aspiring game publishers2010

Page 2: Nine Steps to Sell Your Game Online with Gate2Shop

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Agenda• Step 1: The Right Billing Model

• Step 2: In-Game Flash Payments

• Step 3: The Right Mix of Payment Options

• Step 4: Optimization and Customization

• Step 5: One Click Payment Module

• Step 6: Software Specific Fraud Prevention Rules

• Step 7: Multicurrency Support

• Step 8: Multilingual Customer Support

• Step 9: Monitoring and ControlURL: www.g2s.com , Tel:: +44 20 3051 0330, Email:[email protected]

Page 3: Nine Steps to Sell Your Game Online with Gate2Shop

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Step 1 – Business Model• Your Business Model Must:

Have scalable microtransaction support

Be compliant with the latest industry security requirements i.e. PCI compliant to store credit card details

Support numerous payment options

Be easily monitored , tracked and modified when necessary

URL: www.g2s.com , Tel:: +44 20 3051 0330, Email:[email protected]

Page 4: Nine Steps to Sell Your Game Online with Gate2Shop

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Step 2 – In-game Flash Payments

No Redirection Needed

Easy to set up Extremely Secure

Turns Gamers into Payers

URL: www.g2s.com , Tel:: +44 20 3051 0330, Email:[email protected]

Page 5: Nine Steps to Sell Your Game Online with Gate2Shop

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Step 3 – Payment Methods• Credit Cards• Real-time Bank Transfers• eWallets• Prepaid Cards• Direct Debits• Cash Payments• Bank Transfers• Virtual Currencies• SMS Services• IVR PaymentsURL: www.g2s.com , Tel:: +44 20 3051 0330, Email:[email protected]

Page 6: Nine Steps to Sell Your Game Online with Gate2Shop

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Step 4 – Optimization of Payment Page

Fits the Game Layout

Right Mix of Payment Options

Promotions Feature

Highly Secure

Page 7: Nine Steps to Sell Your Game Online with Gate2Shop

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Step 5.1: One Click PaymentsHow Does the One Click Payment Improve Your Standard

Checkout Process

Returning Customer

Customer Chooses to Pay

Customer Enters CC details

Customer Confirms Payment

Customer Continues to Play

Returning Customer with

One Click Payment

Returning Customer Chooses to Pay

Customer Chooses: Yes/No

Customer Continues to Play

URL: www.g2s.com , Tel:: +44 20 3051 0330, Email:[email protected]

Page 8: Nine Steps to Sell Your Game Online with Gate2Shop

Step 5.2: One Click Payments - Flow

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Customer Chooses to Pay

Customer Enters CC details

Customer Confirms Payment

Customer Continues to Play

Standard Flow

Returning Customer

Chooses to Pay

Yes/NoCustomer Continues

to Play

One Click Payment

URL: www.g2s.com , Tel:: +44 20 3051 0330, Email:[email protected]

Page 9: Nine Steps to Sell Your Game Online with Gate2Shop

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Step 6: Fraud Prevention Package• Certified by “Thawte”

• Velocity checks & Black lists

• Geo-location technologies

• Tailor-made fraud rules

• Gaming Purchase Patterns

URL: www.g2s.com , Tel:: +44 20 3051 0330, Email:[email protected]

Page 10: Nine Steps to Sell Your Game Online with Gate2Shop

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Step 7: Multicurrency Support • USD US Dollar • GBP UK Pound

• EUR Euro • AUD Australian Dollar

• HKD Hong Kong Dollar • NIS Israeli Shekel

• NOK Norwegian Krone • TRY Turkish Lira

• BRL Brazilian Real • SEK Swedish Krona

• JPY Japanese Yen • CAD Canadian Dollar

• CHF Swiss Franc • RUB Russian Ruble

• DKK Danish Krone • And Many More

URL: www.g2s.com , Tel:: +44 20 3051 0330, Email:[email protected]

Page 11: Nine Steps to Sell Your Game Online with Gate2Shop

Step 8: Customer SupportCustomer is unhappy

or

Wants more information• Step 1: Contacts G2S

• Step 2: Finds what they need

• Step 3: Makes a Purchase

• Step 4: Becomes a loyal Customer

Page 12: Nine Steps to Sell Your Game Online with Gate2Shop

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Step 9: Control of Your Business

Take Action When Needed Concentrate Where

Necessary

Last 15 Day Traffic Today Processing Information

Approval Ratio

Visits Per Country

Page 13: Nine Steps to Sell Your Game Online with Gate2Shop

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Gate2Shop SolutionMarketing Tools• Promotions• Affiliate Network• Cross-Sale/Up-Sale• Many Alternative Payment Options• Flash Payment Page

Technical Features• Full Customization • Key License Management• API Integration• Buy Now/Subscribe Now Buttons• Add to Cart Buttons

Business Model Support• Micro-transaction support• Software• Premium Content• Games/MMO plug-in • Innovative Billing Models

Risk Management Tools• Reporting• Risk Management• Fraud Prevention• Chargeback Guarantee

URL: www.g2s.com , Tel:: +44 20 3051 0330, Email:[email protected]

Page 14: Nine Steps to Sell Your Game Online with Gate2Shop

Sell. More.

Thank you!