How to Use Google Webmaster Tools to Increase your Visibility?

Charlotte Humnicki

View Which of your Business Features are Most Popular

• http://www.youtube.com/watch?v=COcl6ax38IY

• Using webmaster tools, you can see which parts of your site are most popular

• Increase traffic by working on those aspects and increasing their attractiveness– E.g. if most visits are to your spa

webpage – make it even better!– Work on diversifying spa offers

instead of investing somewhere else on the site which attracts only few visitors

Making your hotel easy to find…• http://www.youtube.com/watch?v=COcl6ax38IY

Google informs which queries lead to finding you on search pages. You can increase your listings by diversifying queries linked with your business/hotel.

For example if you are a hotel with an attractive SPA, be sure to include your website under SPA and not only hotel.

Complements Google +1

• http://oseox.fr/blog/index.php/952-bouton-google-webmaster

• Google Webmaster Tools monitors +1 clicks and from which URL they come from.

• Monitors if +1 comes from your site or external ones.

• Monitors how many clicks or reviews are made with +1.

• Work backwards and attract more +1 to prepare for when the tool will be permitted for businesses

Informs you in a protected manner

• http://glossaire.infowebmaster.fr/google-webmaster-tools/

- Provides detailed info on traffic on your site, but you have to identify yourself with a specific code to avoid information

This information is made available to you in order that you can improve your visibility but will not be used by someone else, against you: It increases your bargaining power by not spreading information homogenously

Avoids Site Piracy

• Duplicate Content: Google Webmaster Tools to let you know by Olivier Andrieuhttp://translate.google.fr/translate?sl=fr&tl=en&u=http%3A%2F%2Factu.abondance.com%2F2011%2F11%2Fduplicate-content-les-google-webmaster.html&anno=2

Via this new tool, google alerts you about any piracy of your site and any url which contains a lot of duplicated content.

It should also be able to screen if this is due to an error- (eg translation) , or if it is a duplication

Increases your visibility by avoiding copy-pastes of your website and harm your site traffic by people ending up on other websites by accidents.

THANKYOU – Twitter link http://twitter.com/#!/humnicki