How to Effectively use Twitter to Enhance Businesses

By: Erica Zanetti, Larissa Menna, Joe Mazurek & Jonathan Marinas

New Features & Profile Changes

New features include:

- Huge header image

- Centered avatar

- Improved photostream

New Features

E-Mail Digest: Top tweets, personalized trends, top stories

Auto-completion: Quicker and more relevant searches

New/Updated Apps: Updated apps, streamlined experience

Profile Changes

Headers: Further customization, more brand recognition

Photo Stream & Profile Pictures: Easier to browse

Marketing Twitter

Ultimate goal is to generate engagement and attention to a brand and product

Exclusivity: business discounts, give-aways, product information instead of a “sales pitch”

Hashtags and Retweets to generate communication

Promoted Accounts

• Gain followers and reach audiences to generate opportunities

• Who to follow feature based on user interests

Promoted Trends and Tweets

Increase awareness to target audience

Twitters main advantage is discovering what is

going on right now

Publicize Events and create social “buzz”, develop a trend

What to tweet about…

Promotions Deals Contests Pictures of new

products Special Events

& more…

How effective can tweeting be?

There are 100,000,000+ active user’s worldwide & it is 100% free!

Over 25% of user’s would consider contacting a business through Twitter

Over 1/3 of user’s would follow companies & brands for discounts & promotions

The Business Benefits of Using Twitter

Create links to send potential clients to your website

Know what’s going on in your industry

Network with other people & companies

Answer questions & read comments and concerns current or potential clients may have

Links

Pinterest Video

http://www.rocketxl.com/launchpad/wp-content/uploads/2012/06/Old-Twitter-Logo-vs-New-Twitter-Logo-620x2851.jpeg

http://globalgrind.com/style/twitter-new-profile-redesign-2012-changes-website-apps-photos-details

http://www.socialmediaexaminer.com/new-twitter-features-to-enhance-your-experience/ http://mashable.com/2012/07/11/twitter-new-search/ http://www.mysocialagency.com/social-media/a-look-at-twitter-s-new-features http://blog.twitter.com/2012/06/taking-flight-twitterbird.html http://www.business2community.com/twitter/new-twitter-profile-options-create-a-unified-

brand-experience-0284393 http://www.onepoll.com/pdf/socialmedia2.pdf http://marketing.yell.com/web-design/twitter-infographic/