How to create a news letter AYSO Chicago Region

By: Charmaine & Zevi

What is a newsletter?

A newsletter is a printed or emailed report of information and ideas that is distributed on a regular basis. This can be a monthly or semi-annually article that is dispensed to a group of interested people. Newsletters can range from two to eight pages in length. The quality and content can vary depending on its purpose .  

  When should you create a newsletter?

When information must reach many people. Educate or inform the community on important issues. When attracting new members. To build a sense of common purpose, or motivation. For feedback from members of your group. Increase recognition of organization or belief in its cause. Public views as a credible and significant group.

Reasons why you will be creating a workplace newsletter 1. This is to build a sense of camaraderie.

2. To create a positive work environment.3. Shine a positive light on the company.4. Highlight employee’s achievements.5.To keep our members up to date.6.To reduce the time spent sharing

information.7.To announce regular schedule

meeting

Tools needed to create a newsletter

1. A computer or,2. Software that includes a capacity for word processing.3. Design software and graphics. 4. A high quality printer or,5. E-mail6. Patience!

Software you can use to create a news letter

1. Microsoft Word2. Microsoft Publisher 3. Microsoft Outlook4. E-mail5. Adobe InDesign 6. Google Docs

Steps for all newsletters

Decide what will be in the issue and how much of each will be included – for articles featuresnews notes opinion pieces

Newsletter Assessment

Rubric Criteria: 1 = Poor, 2 = Average, 3 = Excellent

Criteria 1 2 3

Layout Newsletter lacks balance between text and images.

Attempts to balance use of graphics with text.

Layout of graphics and text is balanced with visual evidence of more planning and organization.

Masthead/BannerNo logo. Name of newsletter not distinguished from rest of text in size.

Title of newsletter in largest print on page; no logo.

Use of logo with name of newsletter in largest size text on page.

Formatting One column. Two columns. Three columns; more planning and organization evident.

Font and Size Font is too fancy and too small to read comfortably.

Font and size of text are simple and easy to read.

Font and size of text are easy to read and encourages the viewer to read on.

GraphicsUses text only, no graphics or graphics overdone, no captions for photos.

Uses one graphic per page with caption as appropriate.

Uses two or more graphics per page, appropriately placed, with captions as needed.

newslettersmadeeasy.weebly.com

Let’s create a newsletter

Email newsletter

Constant Contact• A popular website used to create email

marketing• Easy to use• Created email newsletter in 20 minutes• Check your neiu emails to see it.

• What are the components of the email?– Picture– Date and issue– Headlines– Articles– Sidebar

Let’s Look at the Email

• What else could be added?– More pictures– Calendar– Sign up form– Coupon

Let’s Look at the Email (cont.)