Case Study

PHENOM PEOPLE | Case Study © 2019 Phenom People, Inc.

“Phenom was originally intended to be only a career site for us. Then we learned about

the CRM. It’s been amazing!”

Stephanie HaighDirector of Talent Acquisition

How RentPath Captured & Engaged Over 50,000 Candidates on the Phenom CRM

THE CHALLENGE

RentPath excels in digital marketing solutions for fi nding apartments and houses for millions of people. RentPath’s talent acquisition team strived to be just as successful in fi nding top talent for their organization. One of their fi rst recruitment strategy goals was to improve employer brand recognition, which would fuel the attraction of candidates and help grow their talent pools.

They then needed a way to identify, capture, and engage active and passive candidates who were visiting their career site.

Stephanie Haigh, RentPath’s Director of Talent Acquisition, set out to arm her team of seven recruiters with technology that would aid in attracting, engaging, and converting the right talent for their openings. They began the search for a solution that off ered an intuitive and captivating candidate experience while enabling an eff ective and easy recruiter experience.

THE SOLUTION & IMPLEMENTATION

When researching various vendors, Stephanie discoveredthe Phenom Talent Experience Management (TXM) platform. She knew Phenom had a reputation for hyper-personalized career sites with AI, that delivered relevant job openings to candidates. But what RentPath unexpectedly discovered was how much the platform could advance their recruitment strategy by leveraging the Phenom CRM (candidate relationship management) and the Phenom CMS (content management system).

With the career site’s job leads placed directly into the CRM, Stephanie’s team was able to quickly assess all candidates from a 30,000-foot view and identify the passive job seekers they wanted to begin nurturing with email campaigns.

The career site and CRM empowered the team to attract candidates, store their information, and engage with all qualifi ed leads in a central location. This saved the team the time and hassle of using several disjointed technology solutions.

About RentPathRentPath, a leading digital marketing solutions company, empowers millions nationwide to fi nd apartments and houses for rent. Through its brands, RentPath continues to simplify the apartment search experience while driving quality advertiser leads that result in occupancies and a high return on investment. With powerful online and mobile solutions that provide prospective renters with the information and tools they need, RentPath connects consumers with a home that refl ects their personal lifestyles.

Career Sitecareers.rentpath.com

HeadquartersAtlanta, GA

Employees1,000+

ATSPhenom CRM

PHENOM PEOPLE | Case Study © 2019 Phenom People, Inc.

“We can easily build content and reach our candidates through email

or social media directly from the platform. It keeps us competitive in

a candidate-driven market”

Within 90 days, RentPath witnessed:

246% Applications from

campaigns

580% Leads from campaigns

CRM Candidate AnalyticsCareer Site Analytics

2,33078%

55722%

53,69610,890

962Applications from

87 jobs posted

Senior level positionsNew visitors

Candidates from a Fortune 500 companyReturning visitors

Candidates in the CRMSite visitors

Stephanie Haigh

In addition to the combined benefi t of the career site and CRM, the CMS granted RentPath the creativity to design the site on an ad hoc basis. This allowed anyone on the team to make changes without lengthy approval processes and escalations to other departments.

To ensure RentPath’s ongoing success, Phenom provides around-the-clock support, a dedicated customer success manager, and account manager.

The RESULTS

The Phenom TXM platform not only fi lled in RentPath’s recruitment strategy gaps but also delivered unparalleled experiences for candidates, recruiters, and managers. Because of the platform, RentPath has been able to:

• Observe active and passive job seeker traff ic on the career site and personalize each experience

• Collect all leads and prioritize thembased on fi t scores within the CRM

• Review talent analytics toallocate recruitment spend on eff ective channels

• Adjust content to optimize their recruitment marketing strategy with the CMS