How FCAG changed it

+focus on all aspects of brand

+highlight sustainability

+fast fashion doesn’t come at a cost to quality

+”The new H&M. My H&M.”

Special Eventbring loyal

customers in for discounts

Newspaper inserts

-appeal to the older clientele-purchase power for childrens brand

Magazine Ads-appeal to “typical” target market

-also used in wide variety of publications-seventeen, cosmopolitan, Parenting, Men’s health

sustainability children

More magazine adsmost diversified component

Interactive websitein addition to social media, connects with the

consumer

Interactive website-visitors include date purchased-shows quality, clothing can last

-shows all different demographics of customers

-provides connection to brand

Music- From ATL to LA to ME by Stamps

1. Which of these brands does h&m not include?a. Women’s Plus-sizeb. Childrenc. Men’s plus sized. Maternity

2.What country was very upset by the ad in the first slide? (The model in pink bathing suit)

a. Swedenb. USc. GermanyD. France

1. Which of these brands does h&m not include?a. Women’s Plus-sizeb. Childrenc. Men’s plus sized. maternity

Pop Quiz!!

3. Which promotional tool was diversified for the most target markets?a. Special eventb. Magazine adsc. Newspaper adsd. Commercial

4.What is the new slogan for H&M?a. Our H&M is the new H&M.b. The new H&M. Your H&M. c. Come see the new H&M. Coming soon.d. The new h&m. My H&M.

Questions? Comments?Discussions?