Propaganda

Where do you get your information from?

How do we know that this information is accurate?

How the media influences my opinions...

List the media that you listen to, read, or watch most in the inner circle.

List the media that you listen to, read, or watch least in the outer circle.

Which do you feel has the

most influence on you?

Information, especially of a biased or misleading nature, used to promote, publicize or sell.

Appeals to the emotions rather than the intellect.

What is propaganda???

links a person, or idea, to a negative symbol.

Name Calling

presents a positive image or idea and attaches the positive feelings to the product, person or idea being promoted.

Transfer

Uses positive terms

Goal is to make viewer approve and accept without examining the evidence.

Glittering Generalities

Testimonial

1. When a famous person endorses a product, person or idea.

2. When the consumer gets an account of how wonderful a product is or what it can do from someone who has used it.

The idea that everyone is doing it and that you should too!

Bandwagoning

playing on the audience's fears, this technique hopes to redirect attention and encourage steps that can be taken to reduce the fear it creates.

Fear

What type of propaganda is used?

Your Turn:

In the 2008 presidential election, McCain used "Joe the Plumber" to show that he relates to ordinary people. "Joe the Plumber" is an actual man that earned a living in the plumbing business. McCain spoke about how the policies in his opponent's campaign effected "Joe the Plumber" in a negative way.

"Joe the Plumber" is an example ofA. the testimonial technique.B. the band wagon theme.C. glittering generality.D. the plain folks technique.

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What technique is the author using to try to get men to buy Handsome Devil cologne?A. testimonialB. stereotypesC. bandwagonD. loaded words