Hot and Cold: Harnessing consumer’s different decision making styles to drive energy efficient purchasing of appliances

Guy Champniss, Ph.DAnne Arquit Niederberger, Ph.D

Jia (Vivian) Li, Ph.D

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Enervee has built a global data & saas platform that analyzes product markets in real time and

provides online consumer-facing marketplaces thatdrive customer engagement, energy savings

and new revenues.

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What Drives Energy Efficient PurchasingFive Studies

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BASE

Energy Efficient Choices with

Enervee Score and Energy Savings

Study 1

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Hypothesis 1: A 0-100 Energy Efficiency Score Influences Energy Efficient Purchasing

Hypothesis 2: Financial Savings ($$$) Influences Energy Efficient Purchasing

Study 1

What Drives Energy Efficient PurchasingFive Studies

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BASE FINANCIAL STRESS

Energy Efficient Choices with

Enervee Score and Energy Savings

Study 1 Study 2

Energy Efficiency Choices Under Financial Stress

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Study 2

Hypothesis 3: Energy Efficiency Score Influences Low-Income Customers’ Energy Efficient Purchasing

Hypothesis 4: Financial Savings Influences Low-Income Customers’ Energy Efficient Purchasing

What Drives Energy Efficient PurchasingFive Studies

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BASE FINANCIAL STRESS

Energy Efficient Choices with

Enervee Score and Energy Savings

Study 1 Study 2

Energy Efficiency Choices Under Financial Stress

SALIENCY

Making Energy Efficiency Salient for

All Consumers

Study 3

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Hypothesis 5: Salient Energy Saving Info Impacts Energy Efficient Purchasing

Study 3

What Drives Energy Efficient PurchasingFive Studies

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BASE FINANCIAL STRESS

Energy Efficient Choices with

Enervee Score and Energy Savings

Study 1 Study 2

Energy Efficiency Choices Under Financial Stress

SALIENCY

Making Energy Efficiency Salient for

All Consumers

Study 3

BUYING CONDITIONS

Energy Efficient Preferences Under

Different Buying Conditions

Study 4

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Study 4

Hypothesis 6: Stressed Purchase Context Impacts Energy Efficient purchasing

What Drives Energy Efficient PurchasingFive Studies

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BASE FINANCIAL STRESS

Energy Efficient Choices with

Enervee Score and Energy Savings

Study 1 Study 2

Energy Efficiency Choices Under Financial Stress

SALIENCY

Making Energy Efficiency Salient for

All Consumers

Study 3

BUYING CONDITIONS

Energy Efficient Preferences Under

Different Buying Conditions

Study 4

EXTENSION

Preferences in the TV Product Category

Study 5

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Hypothesis 6: How about other categories?

What Drives Energy Efficient PurchasingFive Studies

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BASE FINANCIAL STRESS

Energy Efficient Choices with

Enervee Score and Energy Savings

Study 1 Study 2

Energy Efficiency Choices Under Financial Stress

SALIENCY

Making Energy Efficiency Salient for

All Consumers

Study 3

BUYING CONDITIONS

Energy Efficient Preferences Under

Different Buying Conditions

Study 4

EXTENSION

Preferences in the TV Product Category

Study 5

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Making energy efficiency visible with the granular energy score

Quantification of energy savings

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ENERVEE SCOREDon’t just buy efficient, buy the most efficient using the simple 0-

100 score.

CLEAR COST / SAVINGSPersonalized usage profiles create real-time forecasts for

energy use and savings.

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Small Actions - Big Impact

15,100 GWh

If we nudge 30% of U.S. product purchase decisions on refrigerators, dishwashers, TV’s & dryers towards super-efficient models with Enervee Score of 90+

are good for:

SAN DIEGOOff the grid

HOOVER DAM2x the power generated

TESLA SUPERCHARGER

800 years output

Behavioral Research Results blog.enervee.com

EMPOWERING & NUDGING SHOPPERS

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Authors

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Jia (Vivian) LiAnne Arquit NiederbergerGuy Champniss

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Thank you and Stay in Touch!

info@enervee.com