Hosting a Home Seller Seminar #68772 · 2019. 11. 7. · Joi Bostic Hosting a Home Seller Seminar 13 Seller Checklist – Preparing Your Home for Sale – Option 1 1. Make a list

2017 2017

Georgia REALTORS® partners with the Local Boards and

REALTOR® Firms to provide quality, affordable continuing education courses.

Hosting a Home Seller Seminar

#68772

Sponsored by:

Georgia Association of REALTORS®, GREC School #271

Partners in Education Program

Visit the Georgia REALTORS® website to learn about

membership benefits, continuing education opportunities,

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(www.garealtor.com)

NOTICE: The following material is copyrighted and is provided to you for one-time use only in this GAR-sponsored course.

You may not reproduce or redistribute any portion of this packet without the express written permission from the GAR Professional Development Department.

http://www.garealtor.com/

STUDENT NOTICE

The Georgia Association of REALTORS®, Inc. is approved by the Georgia Real Estate Commission (GREC) to offer continuing education, sales postlicense, and broker prelicense courses. The GREC school code number is 271 with a renewal date of December 31, 2019. The Georgia Real Estate Commission has approved this course for three (3) hours of continuing education credit. GAR school policy defines an instructional hour as 50 minutes. To receive continuing education (CE) credit for this in-classroom course, the student must:

be on time

sign in with the course facilitator before the course begins

be present in the course during all instruction periods

return a completed evaluation to facilitator at the end of course

not have taken this course for continuing education credit within the past 366 days. There is no make-up session for this course. Cell phones and other electronic devices can be distracting. Use of communication methods such as text messaging, E-mailing, web surfing, etc. is prohibited while class is in session if it poses a distraction to other attendees and shall be grounds for dismissal. Taking pictures of PowerPoint slides requires the permission of the instructor. Entrance qualifications and standards of completion will not be based on race, color, sex, religion, national origin, familial status, handicap, sexual orientation, or gender identity. No recruiting for employment opportunities for any real estate brokerage firm is allowed during this course or on the premises while this course is in session. Any effort to recruit by anyone should be promptly reported to the Director of Professional Development; Georgia Association of REALTORS®; 770-451-1831; 6065 Barfield Road; Sandy Springs, GA 30328; or to the Georgia Real Estate Commission; 404-656-3916; International Tower; 229 Peachtree Street, NW; Suite 1000; Atlanta, GA 30303-1605. 10-2016

Joi Bostic

Instructor

Joi Bostic Hosting a Home Seller Seminar 2

Hosting a Home Seller Seminar

It has been said over the years that “if you don’t list, you don’t last.” This may be the case in

many instances. But how does a real estate professional go about obtaining listings in a

systematic way to create a constant pipeline? One system component should be education. And

that’s where hosting a home seller seminar enters the plan.

There are a lot of existing homeowners and many either want to sell or will want to sell soon.

The vast majority understand the real estate process as a buyer, but very few totally understand

the selling process. A home seller seminar should provide valuable information to home sellers

in such a way that empowers them, aids them in making the selling decision and helps them to

realize that it is best to have representation. A great way to educate sellers is through a seminar.

So, over the next few hours, you will be guided through the process of planning a home seller

seminar and given ideas to assist you in planning specific content to include in your seminar. By

the end of this class you should have the basic framework for Hosting a Home Seller Seminar.

Why do I want to conduct a home seller seminar?

What do I hope to accomplish in quantifiable terms?

FOR SALE

Company Agent

SOLD


Who is my target audience?

1.

2.

3.

4.

5.

6.

Where can I hold my home seller seminar?

When should I hold my home seller seminar?

Who should I include in my home seller seminar?


How should I deliver my home seller seminar?

How should I market my home seller seminar?


FSBO vs REALTOR®

Different Types of Markets


Things to do before listing the home


Buyer Statistics


Considerations to Price the Home

Time to convince the home sellers that they NEED representation.

Materials and resources to provide to home sellers



NOTES


NOTES


How to Choose a Real Estate Agent

It’s important for you as a seller to choose an agent you feel comfortable working with – one who is competent and prepared to be with you throughout each step of the home selling and buying process. What is the difference between a REALTOR® and a Real Estate Agent?

✓ All REALTORS® and Real Estate Agents are required to be licensed by the state to represent buyers and sellers in property transfers.

✓ A REALTOR® is a real estate agent who is a member of the National Association

of REALTORS®, which means that he or she must uphold the standards of the association and its code of ethics which go beyond the requirements of the law.

Find an agent who is familiar with your community, or ask for referrals from family or friends. The following are a few questions you might ask a potential real estate agent partner:

• Do you deal mostly with home buyers or with home sellers?

• Are you fully automated with a computer, smartphone, email, voicemail, text, etc.?

• Of which local Multiple Listing Service (MLS) are you a member?

• Are you able to provide local real estate market trends, values, and statistics?

• What is your marketing plan for my home?

• Do you have professionals with whom you partner who will help to sell my home?

• How will you keep me informed? By what method and how frequently?

• Do you practice real estate on a full-time basis?

• Have any complaints ever been filed against you?

• What services do you offer beyond negotiations and paperwork? Terms to keep in mind:

• The seller is represented by the listing agent.

• The buyer is represented by the selling agent.

• The selling agent is also referred to as the buyer’s agent.

• Real estate commissions are usually paid by the seller.


Seller Checklist – Preparing Your Home for Sale – Option 1

1. Make a list of all the things, little and big, that need to be repaired or done and do them. If they bother you, they could bother a potential buyer

2. Walk through each room as if you were a buyer. What looks messy, dirty, or distracting?

3. Thoroughly clean the house from top to bottom or have it professionally cleaned. 4. Have the carpets cleaned. 5. Wash the windows. 6. Make sure all window coverings are clean. Remove or replace them if they are

dated. 7. Make sure walls have a fresh coat of paint in a neutral color. 8. Replace all burned out light bulbs. If areas of the home are particularly dark, add

a lamp or brighter bulb. 9. De-bug and clean your light fixtures. 10. Take care of any squeaking doors. 11. Make sure all door handles are working properly. 12. Fix dripping faucets. 13. Remove family photos, collections, and personal items. 14. Make sure the art hung on your walls is properly hung and attractive. Pack up

anything that might not appeal to a broad group of people. 15. Make sure that any houseplants are healthy and look good. If they do not, get rid

of them. 16. Fireplace / mantel areas are usually a focal point. Make sure this area is very

clean, inviting, and staged. 17. Pare down furniture in each room. You want the room to look spacious. Too

much furniture makes the room look small. 18. Place furniture into inviting, conversational areas. 19. If bookshelves look messy and cluttered, pack up some or all the books. 20. Check smoke alarms and carbon monoxide detectors to make sure they are in

good working order and compliant with local requirements. The Sniff Test

1. Have somebody (other than you) do a sniff test on your home. 2. Find the source of any bad odors and eliminate them. 3. Make sure garbage is taken out regularly. 4. Don’t leave wet towels or clothing in hampers. 5. Keep pet areas clean. 6. Regularly open all the windows to air out your home. 7. Some air fresheners and candles can be too much and offensive. It is best to

simply clean the home and avoid adding scents.


Seller Checklist – Preparing Your Home for Sale – Option 2

Exterior

Remove Clutter from Front Yard Clear yard equipment from lawn Mow and water lawn Weed yard and garden Prune trees & bushes so they don’t

touch the house Plant colorful flowers Clean front entrance and entryway Repaint or replace front door Fix broken windows, shutters,

screens Polish door handles, address

numbers, fixtures Replace worn or broken items Replace burnt out bulbs Replace welcome mat Wash all windows and floors Clean backyard Remove gardening equipment Clean outdoor grill, barbeque and

lawn furniture Repair missing deck slats, screens,

concrete patio cracks Store items that make yard look

cluttered Make sure sprinklers and faucets are

working Clean and repair pumps and filters

for swimming pool, Jacuzzi®, and outdoor showers

Clean ponds and fountains

Interior Remove excess furniture Remove excess collectibles Remove excess artwork and

photographs Clean out closets and cabinets

Clean out garage and basement Clear counter and tabletops Clean appliances Scrub bathroom Remove carpet stains Shampoo carpets Remove cobwebs from ceiling

corners Clean fireplace Clean or replace drapes Wash pets Clean litter box Remove mildew Add fresh scent like potpourri Consider hiring a professional stager

Repairs

Make necessary repairs Remove debris from roof and gutters Inspect and clean chimney Repair/replace worn shingles Wash or paint exterior if needed Clean, paint and align gutters and

downspouts Clean grease and old spills from

driveway Check foundation for cracks and

repair Caulk windows, tubs, showers and

sinks Make sure toilets and faucets work

well Install new carpeting if needed Touch up or repaint walls neutral

color Replace switches and outlets that

don’t work Replace burnt out bulbs


Moving Checklist

Moving out of a house into a new one can be extremely stressful. However, having a plan and being prepared in advance can help to reduce your stress level. Most moves

represent exciting times, so it is best to actually look forward to and enjoy it.

Done 6-8 Weeks Before the Move

Get estimates for movers or rental truck Schedule movers or rental truck Determine furniture layout for new home Make inventory of household items Arrange for school transfer Ask for doctor and dental referrals; arrange for transfer of medical and dental records Fill out change-of-address card with post office Clean out all closets and drawers

4-6 Weeks Before the Move

Get packing supplies: boxes, packing paper, tape, markers Use up or dispose of food, cleaning supplies, and hazardous materials Have garage sale/donate unwanted items Arrange for carpet and drapery cleaning Arrange for house cleaning Arrange for move of pets Arrange for move of plants Arrange for utilities (cancel old; start new):

o Electricity o Gas o Water/sewer o Telephone/DSL o Garbage/recycling o Cable/satellite

Arrange for transfer of homeowner’s/renter’s insurance Begin packing Make travel arrangements Request relocation package from Chamber of Commerce of new town

2-3 Weeks Before the Move

Set aside critical documents and items you will keep with you Transfer prescriptions Notify of new address: Family and friends Newspaper Magazines Bank accounts Health, life, and auto insurance policies Credit card bills Employer Create a folder of important information and user manuals for the new owner of your home (if applicable). Include your contact information


so they can forward any mail. Plan for child / pet care during your major packing and moving days

1-5 Days Before the Move

Check in with your escrow officer, real estate agent, and lender to make sure your home sale and purchase are on schedule. Defrost freezer Empty ice maker and ice cube trays in case of power shutdown Clean refrigerator, stove, and oven Disconnect and drain appliances for move Drain fuel from power equipment Close out safe deposit box Confirm travel arrangements Confirm arrival time of movers/pick-up time of rental truck Confirm parking for your moving vehicle Have payment and snacks ready for movers Gather and clean outdoor furniture Return cable box, cable modem, DSL modem if necessary Organize keys Clean house Finish packing Prepare food for moving day

Moving Day

Disassemble beds Double-check that all cupboards, closets, dishwasher and other appliances are empty Give movers tour and instructions for what is being moved Lock windows and doors, turn off furnace, turn off lights

Moving in and Settling in

Inspect your new home before moving in - note any unexpected damage and take photos Clean anything that needs cleaning prior to unloading Verify utilities are working (power, water, heating, cooling) Unload your items and start settling in Assemble beds first so you have a place to sleep Move on to the kitchen and bathroom next Offer beverages and snacks to helpers Check for any damage to items while moving Replace locks and make copies of keys

Within 30 Days of the Move

Change address Driver’s license Auto registration Voter registration Re-establish safe deposit box Enjoy your new home!

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Instructor ________________________________

Date _____________________________________

PLEASE FILL IN THE BUBBLES COMPLETELY SO ANSWERS ARE SCANABLE.

Please do NOT use check marks, x's or any other type of mark.The instructor encouraged my participation through questions and answers or exercises.

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The instructor presented ideas clearly and made the subject matter interesting.Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

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Documents

Hosting a Home Seller Seminar #68772 · 2019. 11. 7. · Joi Bostic Hosting a Home Seller Seminar 13 Seller Checklist – Preparing Your Home for Sale – Option 1 1. Make a list