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How Social Media Analytics
HootSuite and friends
SPEAKER
Ryan Jones BMgmt (marketing) AMAMI
Social media analytics
HootSuite and friends
Don’t let the platform define
what you measure.
Go back to your strategic
objectives.
• Casual, fun, community space
• “Behind the scenes” view of Connecting Up
• Key metrics: – Reach
– Engagement touch points
• Of interest: – Traffic to website
– Connect with partners
• Resource sharing
• Direct communications
with individuals
• Key metrics:
– Retweets
– Mentions
– Content shares
• Of interest:
– “Influencer” engagement
– #npau use
Have a hoot with HootSuite
HootSuite Features
• Post to multiple accounts on networks
– Facebook, Twitter, LinkedIn, Google+ Pages, FourSquare, Wordpress
• Post scheduling
– Auto-scheduling (next best time)
– Bulk scheduling
• Monitoring searches
• URL shortener
• Team management
HootSuite Analytics
• Available for “Pro”
users
• Cost: ~$10 p/m (20%
NFP discount
available)
– Also includes 1 extra
team member
– Unlimited social
accounts
HootSuite Analytics
• Facebook insights
• Twitter statistics
• Google Analytics
• LinkedIn Page
• Click statistics
• Shareable reports
Other tools for measuring
Free
• Facebook Insights
• Google Analytics
• LinkedIn company page
statistics
• Twitter analytics (if you’re
lucky)
• Social Mention
• Klout
• Storify
Paid
• Twittercounter
• Twitalyzer
• TweetReach
• Sprout Social
• Social Bro
• Buzznumbers
• Salesforce Radian6
• Adobe Marketing Cloud
Stakeholders
Board members
Executive team
M&C team
Customer support
Conference attendees
Let’s get visual!
Infogr.am
• Infographics
• Pay to export
• New video infographic service
Piktochart
• Infographics
• Free version
• Nonprofit pricing
Animoto
• Create short videos
• Integrate photos, video, text and music
• Mobile
• Nonprofit pricing
Questions?