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Honors & Awards
Skills
Multi-Cultural
Work History
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Education
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Creative Side
HomeSimran Kaur
Advertising
Branding
Social Media
Global Leadership & Innovation
Project Management
Research
Every experience and opportunity is unique. There’s no single answer or strategy that fits all. Therefore I feel, “Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain.”
(650) [email protected]
http://skgaurora.wordpress.com/
My quest… “Medium is the Message.”
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Here’s a Snap Shot
Simran Kaur• Social media strategy & implementation
• Online magazine content management
• Integrated brand communications
• Advertising campaign
• Research: Simmons OneView database (Study of media
& markets – buying & media habits of people.
• Project management
• Global Leadership & Innovation
• Budget allocation & management
• Photography
• Video editing
• Effective communication and interpersonal skills
• Multicultural with extensive global traveling experience
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Social Media Social Media Strategist & Content ManagerMy International Adventure – Morgan Hill, CA / May 2012 to present.• Content management - Research, write and edit content for online magazine.• Social media strategy & implementation.• Stay apprised of new technologies and trends.
Media Director – Advertising CampaignConklin Bros. (SJSU team project) / August 2012 to December 2012.• Selection and rationale for proposed medium in order to meet client objectives and
match target audience.• Decide scheduling method to maximize reach and frequency.• Participate in account team planning sessions regarding client strategy and
approach, and provide leadership and initiative.
Group Leader - Integrated Brand Communications PlanCisco Systems (SJSU team project) / January 2012 to May 2012.• Lead forward thinking digital ideas, ensure that the team is incorporating creativity
and innovation into the plan development.• Ensure initiatives are executed and managed in a manner that meet and exceed
client expectations, and deliver against client objectives.• Manage and mentor a team of five.
Work History
Advertising Campaigns
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Creative Editor (Final Cut Studio)Ohlone College TV (Student project) / January 2010 to June 2010.• Design and edit commercials and short films.
Work History (cont.)
Management Financial Analyst and Project ManagerPaypal / Safeway / Rainmaker Systems – CA / January 2005 to October
2008.• Business modeling.• Budget management – forecast and variance analysis.• Manage project time lines.• Provide recommendations for cost and operational efficiencies on an ongoing basis. • Partner with the business to prioritize and create cost-effective spending plans.
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Undergraduate BS, Advertising
San Jose State University, San Jose CAGPA: 3.6
• Major: Advertising (Management Track)
• Minor: Global Leadership and Innovation
Stanford University, Center for Professional Development,
Stanford CA• Financial Mastery for Projects
Ohlone College, Fremont CA• Speech and Communication Studies
• Business Communication
• Intercultural Communication
• Interpersonal Communication
Education
Certifications
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Honors Dean’s Scholar HonorGPA of 3.65 or higher at SJSU.
SJSU Fall 2012.
"Cum Laude" Medallion Achiever of a high cumulative grade point average.
SJSU Fall 2012.
"Blue Cow Award" Winner of the best advertising campaign - strategies and tactics.
SJSU Fall 2012.
American Communication Association Honor SocietyMay 2011.
American Advertising Federation (AAF)Since 2011.
Honors & Awards
Memberships
Honors & Awards
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Multi-Cultural
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Software Proficiency
Social Media Planning & Implementation
Interpersonal Strength & Skills
Skills• Microsoft Office
• Final Cut Studio
• Adobe Creative Suite 5.5 Design Premium
• iMovie
• Audacity
• Content management
• Readership engagement and follow-up
• Google Analytics
• Platforms used: WordPress, Blogspot, Facebook, and
• Social network planning & management
• Communication
• Leadership
• Team player
• Project management
• Bilingual
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Passionate about … Photography & Travel.
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International & Regional
Volunteer Work
Charities & Organizations Supporter of the following causes:
Coordination & SupportHabitat for Humanity – Silicon Valley / August 2012 to present.
Habitat for Humanity – India / July 2007 to present.• Coordinate the teams and be a backup. Paint and decorate houses.
Food Preparation & DistributionShiva Vishnu Temple – Livermore, CA / January 2005 to present.
Shirdi Sai Parivar Temple – Milpitas, CA / August 2011 to present.• Cook vegetarian meals and help distribute to the devotees.
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Language Skills • Hindi (Fluent - reading & writing)
• Punjabi (Basic - conversation)
• Urdu (Basic - conversation)
• India
• United Kingdom
• United Arab Emirates
Multi-cultural
Travel Experience
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My International Adventurehttp://myinternationaladventure.com/
Content management and social media strategy.
Americans interested in moving, living and working abroad.
Timely news, features and information to help move, live
and work abroad.
• Dedicated and focused team.• Well organized business plan.
• Start-up company.• Limited resources.
• One-stop shop.• Social media engagement.
• Competition.• Information clutter.
Threats(External)
Objective
Target Audience
Positioning
Strengths(Internal)
Weaknesses(Internal)
Opportunities(External)
Social Media &
Content Management
Guide to Moving, Living &
Working Abroad
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My International Adventurehttp://myinternationaladventure.com/
Challenges • USP: Creating a “Brand Identity.”• Social media strategy & implementation.
• Content: Based on research and verifiable data.• Social media: Facebook & Twitter.
Strategies
Social Media &
Content Management
Guide to Moving, Living &
Working Abroad
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• Short-term: Maintain a profitable business. • Long-tern: Expand the business.
Homeowners (40-65 years).
High-quality flooring specialist.
• Well-established with rich history. • Range of products & team of experts.
• Image misconception.• No social media or public relations program.
• Untapped market.• Social media engagement.
• Big box competition.• Local competition.
Conklin Bros.Conklin Bros.http://conklinbros.com/
Threats(External)
Objectives
Target Audience
Positioning
Strengths(Internal)
Weaknesses(Internal)
Opportunities(External)
Advertising Campaign
“Flooring for Every Lifestyle”
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Conklin Bros.Conklin Bros.“Flooring for Every Lifestyle”
Challenges • Re-creating the “Brand Identity” within a limited budget.• Breaking the traditional media use barrier.
• Media mix: Internet pre-rolls, radio, and outdoor i.e.
billboard, public transportation, mobile advertising.Strategies
Advertising Campaign
“Flooring for Every Lifestyle”
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Ciscohttp://cisco.com/
• Increase target audience unaided brand awareness. • Increase brand liking and preference.
Cisco employees & prospects (20-29 years).
Global leader in communication and network products.
• Brand recognition.• State of the art infrastructure.
• High dependence on US and Canada.• No target specific social media or public relations
program.
• Global IT spending provides growth opportunities.• Social media engagement.
• Intense competition.• Technological obsolescence.
Threats(External)
Objectives
Target Audience
Positioning
Strengths(Internal)
Weaknesses(Internal)
Opportunities(External)
Integrated Brand
Communications Plan
“Let’s Connect Together”
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Cisco“Let’s Connect Together”
Challenge Holistic “Brand Experience.”
• Phase implementation plan for a global employee focused
brand experience: employee engagement, recruitment
advertising campaign.• Develop metrics for reporting and transformation.
StrategiesIntegrated Brand
Communications Plan
“Let’s Connect Together”
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Thank you!Simran Kaur(650) 515-3373
[email protected]://skgaurora.wordpress.com/
“Medium is the Message,” is my quest…
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Work HistoryWork History
MulticulturalMulticultural
Work History (cont.)Work History (cont.)
MulticulturalMulticultural
SkillsSkills
Honors & AwardsHonors & Awards
EducationEducation
Volunteer WorkVolunteer Work
Snap-ShotSnap-Shot
Creative SideCreative Side
My International AdventureMy International Adventure
Conklin Bros.Conklin Bros.
Cisco SystemsCisco Systems
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