Home Energy SaverCleantech to Market

Gaurav ChawlaL C i kiLen Conapinski

Mark HabermanJohn Holgate

Agenda

1 Home Energy Saver Overview1. Home Energy Saver Overview

2. Market and Competitor Analysis

3. SWOT Analysis and Feedback

4. Next Steps

Energy Consumption at HomeEnergy Consumption at Home

Residential

U.S. Energy ConsumptionHomes consume 1/5 of energy in the U.S.

buildings22% Potential for 840 TWh of

savings by 2020 in all buildings (approx. 1/7 of U.S. consumption)

Commercial buildings

18%

Other60% Homeowners: unmet need

for access to info for energy usage efficiency!

Source: National Research Council of the National Academy of Sciences; “Home Energy Saver/HOHM R&D 100” application

energy usage efficiency!

Home Energy Saver

API interface and online tool

Home Energy Saver

Home Energy SaverHome Energy Saver

Assessment of energy usage

Home Energy SaverHome Energy Saver

YEARLY ENERGY COSTS

Existing Home $2,111

Wi h U d $1 180With Upgrades $1,180

Total Heating Cooling Hot Water LargeAppliances

SmallAppliances Lighting

Existing Home $2,111 $751 $11 $349 $606 $186 $208With Upgrades $1,180 $360 $11 $213 $337 $186 $73With Upgrades $1,180 $360 $11 $213 $337 $186 $73Savings $931 $391 $0 $136 $269 $0 $135

Recommendation tool for home upgrade (ROI, payback periods)

HES Wins Awards and PraiseHES Wins Awards and PraiseAwards for Home Energy Saver Testimonials

“One of the best 100 inventions of 2009”(in conjunction with Microsoft HOHM)

Bill Richardson, Former U.S. Sec. of Energy

“One of the top 100 products in the DOE’s 23 year lifetime.”(2000)

Rick Rosa, Utility Energy Auditor(2000)

“One of the top undis-covered websites”covered websites(2004)

Nick Wilder, Homeowner

Market Players

Home Energy Home Energy Players in the Online Real Estate COMPETITORS POTENTIAL PARTNERS

Market Players

Home Energy Assessors

Home Energy Rating Systems

Players in the Home

Online Real Estate Services

(Utilities)

(Appliances)

(HANs)

(Retrofitters)

Potential Opportunities for HESPotential Opportunities for HES

Home energyaudits

Home energy audits growing, may be required by law for home sales $310 million

Home retrofits

Energy retrofits for homes may reach $35 billion by the year 2013 $350 million

EEnergyscore

metrics

Energy scores metrics will provide homeowners with the ability to easily enhance home values

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O li l t t i ff th i Online real estate sites

Online real estate companies offer their customers valuable information about TCO for a new home sale

$55 million

TOTAL Potential markets for HES $715 million

SWOT Analysis for HES

St th W k

SWOT Analysis for HES

Strengths WeaknessesLBNL brand & research Lack of dedicated marketing and sales team

C ti t DOE d t O t t i t d di dConnection to DOE and government Output is standardized

Absence of profit pressure Difficult to optimally price

Opportunities ThreatsHome Energy Scoring Mature competing productsHome Energy Scoring Mature competing products

Residential energy management Entry of larger market participants

Consumer awareness

University research partnerships

Licensee and Market FeedbackLicensee and Market Feedback

Make pricing more variableMake pricing more variable Lengthen β periodLengthen β period Streamline licensing processStreamline licensing process

“License payment should not be one time, but periodic or use based.

“The beta version has hundreds of inputs. It takes 20 to 30 hours to code, and then another 30 hours to test

“Once my beta version expired, I could not pull

lf t th t d periodic or use based. Upfront fees can be very demanding for small firms in this space.”

then another 30 hours to test the product. Even before we had started testing the product, the license expired.”

myself together to undergo the painful long process of reapplying.”

Create full-service outputCreate full-service output Customer participationCustomer participation Synergy Home ScoreSynergy Home Score

“We have considered implementing similar services for our online real estate customers, but I would like to

“Our central focus with regards to the accuracy of any energy assessment tool is, ‘how will this increase

“Having a Home Score to complement HES would be great for upselling improvements to home see greater development of

output visualization.”consumer participation in efficiency measures?’”

improvements to home owners”

HOME Energy Score TimelineHOME Energy Score Timeline

2010 2011 2012 2013 2014+

Energy Scoring MetricsEnergy Scoring Metrics

REALTORS

HOME OWNERS

HES

HANs & APPLIANCES

ENERGY AUDITORS

UTILITIES

H E S ill id t i ibilit f HES Home Energy Score will provide greater visibility for HES, increasing demand across all potential customer sectors.

Pricing and API ManagementPricing and API Management

• Must be ready to serve many customersMust be ready to serve many customers• Tap external administration and marketing expertise

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“Smart Home” EcosystemSmart Home Ecosystem

Home Energy Saver offers synergies with the development of Home Area Networks

Executive SummaryExecutive Summary

Home Energy Saver: a cutting-edge online tool

BUT

Competitors are quickly catching up

SO

Leverage brand and research to:1) Increase audit & enter real estate markets2) Improve API and customer service) p3) Reexamine pricing level and structure