HITMC20 Sponsor Prospectus - Health IT Marketing & PR ... › wp-content › upload… · • 1 piece of collateral included in attendee Welcome Bag • 1 promotional item included

Sponsorship ProspectusMay 12-14, 2020 | Palms Casino Resort, Las Vegas

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A Message From HITMCTo Our Valued Partners,

Like you, we are tired of the same-old cookie-cutter conference experience. So we

created something completely different – a community gathering that feels more like a

reunion than a conference.

The Healthcare and IT Marketing Community (HITMC) is the only organization that

brings together marketing and PR professionals from: hospitals, physician practices,

academic institutions, Health IT companies, agencies, as well as industry media. This

unique combination brings together the B2B and B2C worlds of marketing.

We are excited for our next annual gathering - the 2020 HITMC Conference

(HITMC20), May 12-14, 2020 in Las Vegas at the Palms Casino Resort.

Conference sponsors like you are an integral part of the Community. Your products

and services are exactly what members need to take their initiatives to a higher level.

Being part of HITMC20 is your chance to win business, build important industry

relationships, generate buzz and increase awareness of your brand with healthcare

marketing leaders.

In this prospectus you will find a wide array of sponsorship packages to match your

goals. Please note that exhibit selection is based on your contract date, so don’t delay!

Last year we had over 350 registered attendees, 40 sessions and 30 sponsors. We

expect HITMC20 will be even bigger and better. We hope you will join us.

See you in Las Vegas!

Sincerely,

Colin Hung & John Lynn

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Are you tired of being at conferences that treat sponsors like after-thoughts? No placement in pre-event marketing, nothing to

bring people through the exhibit area, and no contact details for attendees – been there, hate it. HITMC is different. We work hard

to ensure our sponsors get maximum exposure and value from being involved in HITMC.

In fact, we believe that sponsors are an integral part of the Healthcare and IT Marketing Community. You have valuable solutions

to offer the and we feel it’s our job to help you get the word out to the community.

Here’s why you need to be a sponsors at HITMC20.

Unique Audience. HITMC is the only conference that

brings together marketing professionals from Health IT

companies AND Healthcare Providers.

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Why Sponsor?

Win Business. HITMC is first and foremost a community.

As a community we support each other. Attendees

gravitate towards HITMC sponsors because they know they

support the community too.

2

Media Connections. HITMC attracts editors from

healthcare media, book authors and podcasters. Forge

important connections with these key media contacts at

HITMC.

3

Generate Buzz. The ideas, pictures and stories shared at

HITMC extend for months – especially through the dozens

of social media influencers that attend. Build awareness of

your brand and your solutions at the annual event.

4

Learn. Yes, we want you to be part of the conference too.

You are encouraged to go to sessions to network & learn. 5

Stop thinking about it and sign up

for the annual HITMC Conference.

The organizing team is incredibly

supportive. Everything is top-notch:

event logistics, pre-event

marketing, post-event follow-up,

the attention to detail for

attendees…everything. We have

connected with and eventually

done business with so many

incredible people at HITMC.

- Chris Slocumb, Clarity Quest

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More than 4,000 marketing, PR and communications professionals are members of the Healthcare and IT Marketing

Community (HITMC). For the past 6 years the community has gathered at the annual HITMC Conference. It is the only event

that brings together people from Healthcare Providers and Health IT companies.

Who Attends HITMC?

Sample Healthcare

Organizations

Sample Titles

Atrius Health

Boston Children’s Hospital

Hartford HealthCare

Lawrence General Hospital

Lexington Medical Center

MIT Health

New Hope Fertility Center

Northwell Health

Renown Health

Spectrum Healthcare Partners

UAB Medicine

UConn Health

AdvancedMD

CareCloud

Cerner

Fortinet

Imprivata

Intersystems

Kyruus

MEDITECH

Nuance

Redox

Solutionreach

TiER1 Healthcare

Associate Publisher

Brand Ambassador

CEO

Chief Marketing Officer

Communications Manager

Creative Director

Director of Marketing

Editor in Chief

Event Manager

Field Marketing Manager

Marketing Manager

Patient Engagement Director

PR & Media Relations Manager

Principal

Product Marketing Director

Social Media Manager

VP Content Strategy

VP Marketing

Attendees by Organization Type

Attendees by Budget Control

Health IT Company (39%)

Healthcare Provider (23%) Agency (22%)

Media (11%)

Other (5%)

Less than $50K (14%)

$50K – 100K (22%)

$100K – 250K (10%)$250K – 1M (28%)

$1M – 5M (16%)

$5M+ (10%)

Sample Health IT

Companies

More Titles

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Diamond Sponsorship $37,000, 1 Available

• Logo included: attendee emails, social media & HITMC site

• At least 2 tweets specifically highlighting Diamond Sponsor

• At least 4 tweets encouraging attendees to stop by booth

• 150-word sponsor profile on HITMC site (featured)

• Two thought-leadership article published on the HITMC site

(written by Sponsor, approved by HITMC organizers)

• Ad on HITMC site (3 months, header, subject to availability)

• Two emails to registered attendees prior to event

(email provided by Sponsor, approved & distributed by HITMC)

• Interview of Sponsor representative published on HITMC site

PRE-CONFERENCE

• 15 full conference passes

• Guaranteed speaking session

(with client + Sponsor thought-leader)

• Conference room for private meetings with branded sign for

entire event. Room located off the main event hallway.

• Exclusive sponsorship of keynote speaker

• Fireside chat on main stage immediately after keynote

• Logo and message on hotel keycards

• Logo incorporated into HITMC main stage

• Logo projected during main session entry & exit

• Logo on event signage throughout the venue (larger sized)

• Full page ad (back cover) in PDF conference program.

Artwork & copy to be provided by Sponsor

• Choice of available add-on Sponsorships (Welcome Bag,

WiFi, Instagram Station, Lanyard, Social Event)

• 1 piece of collateral included in attendee Welcome Bag

• 1 promotional item included in attendee Welcome Bag

• 2 min video shown to attendees at opening session

• Tent card on lunch tables (logo + conversation starter)

• Recognition (thank you & shout-out) by conference MC at

opening & closing sessions

• Breakout session introductions (3)

• 6’ exhibitor table (tablecloth & banner only, no booth)

• Interview with Sponsor posted to Healthcare IT Today or

HITMC

DAY-OF

• Logo included in post-event emails and social media

• Attendee list (name, title, organization, email, address)

• Ad on HITMC site (3 months, side display, subject to availability)

• One email to registered attendees following the event


• One email to all HITMC subscribers (email provided by Sponsor,

approved & distributed by HITMC)

• Two thought-leadership articles published on the HITMC site

(written by Sponsor, approved by HITMC organizers)

• Interview of three of Sponsor’s clients published on Healthcare IT

Today or HITMC

• Ad on HITMC or Healthcare IT Today for three of Sponsor’s

clients (2 months each)

POST-CONFERENCE

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Platinum Sponsorship $12,500, 2 Available


• At least 2 tweets specifically highlighting Platinum Sponsors


• 150-word sponsor profile on HITMC site

• Thought-leadership article published on the HITMC site (written

by Sponsor, approved by HITMC organizers)

• Ad on HITMC site (1 month, side display, subject to availability)

• One email to registered attendees prior to event


PRE-CONFERENCE


• Priority consideration for speaking session/panelist

• Conference room for private meetings with branded sign for

one day of event (1st come, 1st choice). Room located near

break-out sessions.


• Logo on event signage throughout the venue (larger sized)

• Full page ad in PDF conference program. Artwork & copy to

be provided by Sponsor



• 2 min video shown to attendees at opening session

• Tent card on lunch tables (logo + conversation starter)

• Recognition (thank you & shout-out) by conference MC at

opening & closing sessions

• Choice of:

➢ 6’ exhibitor table (tablecloth & banner only, no booth)

➢ Interview with Sponsor posted to Healthcare IT Today

or HITMC

➢ Thought-leadership article published on Healthcare IT

Today or HITMC (written by Sponsor, approved by

HITMC organizers)

• Eligible for Add-on Sponsorships (subject to availability)

DAY-OF

• Logo included in post-event emails

• Name included in HITMC “thank you sponsors” Tweets


• Ad on HITMC site (2 months, side display, subject to availability)

POST-CONFERENCE

HITMC is hands-down my favorite conference

to sponsor. The HITMC team is very flexible

and accommodating. We wanted to create a

unique event experience and they were happy

to collaborate with us. As a sponsor we've

always gotten great value from being involved.

There is no other conference like HITMC!- Stacy Goebel, Studio North

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Gold Sponsorship $5,500, 20 Available


• At least 2 tweets specifically highlighting Gold Sponsors


• 150-word sponsor profile on HITMC site

PRE-CONFERENCE




• Logo on event signage throughout the venue

• Quarter-page ad in PDF conference program. Artwork &

copy to be provided by Sponsor



• Choice of:

➢ 6’ exhibitor table (tablecloth & banner only, no booth)

➢ Interview with Sponsor posted to Healthcare IT Today

or HITMC

➢ Thought-leadership article published on Healthcare IT

Today or HITMC (written by Sponsor, approved by

HITMC organizers)

• Eligible for Add-on Sponsorships (subject to availability)

DAY-OF




• Ad on HITMC site (1 month, side display, subject to availability)

POST-CONFERENCE

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Silver Sponsorship $3,900, unlimited availability


• At least 2 tweets specifically highlighting Silver Sponsors

PRE-CONFERENCE







DAY-OF




POST-CONFERENCE

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Bronze Sponsorship $2,500, unlimited availability


• At least 2 tweets specifically highlighting Bronze Sponsors

PRE-CONFERENCE






DAY-OF




POST-CONFERENCE

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Add-on Sponsorships Available to Gold Sponsors and above

• Logo on conference lanyard

• Logo on conference website & program as Lanyard Sponsor

• Logo included in post-conference emails as lanyard sponsor

LANYARD SPONSOR

$2,500 | Limit 1

• Logo next to WiFi information on conference badge

• Logo in conference website & program as WiFi Sponsor

• Logo included in post-conference emails as WiFi Sponsor

WIFI SPONSOR

$2,000 | Limit 1

• Logo on Welcome Bags (black logo on white craft bags)

• Logo on conference website & program as Welcome Bag Sponsor

• Logo included in post-conference emails as Welcome Bag Sponsor

WELCOME BAG SPONSOR

$2,000 | Limit 1

• Logo on Instagram station

• Logo on conference website & program as Station Sponsor

• Logo included in post-conference emails as Station Sponsor

INSTAGRAM STATION SPONSOR

$2,000 | Limit 1

• Logo on TVs inside venue and at entrance to the social event

• Logo on conference website & program as Social Event Sponsor

• Logo included in post-conference emails as Social Event Sponsor

SOCIAL EVENT SPONSOR

$3,500 | Limit 1

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HITMC20 Sponsorship Summary Diamond Platinum Gold Silver Bronze

Pre-Conference

Name and logo included in attendee acquisition emails, social media & HITMC site ✔ ✔ ✔ ✔ ✔

150 word profile on HITMC marketplace Featured ✔ ✔

Thought-leadership article published on HITMC website 2 1 1

Ad on HITMC website 3m display + header 1 month

Joint email to registered attendees 2 1

Interview of company representative published on HITMC website ✔

Day-of

Conference passes for staff or clients 15 5 3 2 1

Logo on event signage throughout venue Mega logo Enlarged logo ✔ ✔ ✔

1 piece of collateral & 1 promotional item included in attendee Welcome Bag ✔ ✔ ✔ ✔ ✔

Guaranteed speaking session (with client + company thought leader) ✔

Priority consideration for speaker/panelist ✔ ✔ ✔

Ad in conference program Back cover Full Page Inside ¼ page

2min video shown to attendees at opening session ✔ ✔

Conference room for private meetingsBranded sign +

main hallway

Branded sign +

1 day each sponsor

Tent card on lunch table (logo + quote/conversation starter) ✔ ✔

Logo incorporated into main stage ✔

Exclusive branding + message on hotel keycards ✔

Choice of available Welcome Bag, WiFi, Social Event or Instagram Station sponsorship ✔

Exclusive sponsorship of keynote speaker ✔

Fireside chat during keynote on main stage ✔

Breakout session introductions (3) ✔

Exhibitor table (6') ✔

Choose 1 Choose 1Interview posted to HITMC website or Healthcare IT Today ✔

Thought-leadership article on HITMC website or Healthcare IT Today ✔

Post-Conference

Name & logo included in post-conference emails & social media ✔ ✔ ✔ ✔ ✔

Access to attendee list (name, title, org, email, address) ✔ ✔ ✔ ✔ ✔

Ad on HITMC website 3 months 1 month

Joint email to registered attendees ✔

Thought-leadership article published on HITMC website 2

Interview of one of your clients published on Healthcare IT Today 3

Ad on Healthcare IT Today website for three (3) of your clients 2 months

Price Price: $37,500 Price: $12,500 Price: $5,500 Price: $3,900 Price: $2,500

Sponsorship Limit 1 2 20 No Limit No Limit

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Add-on Sponsorships Summary

ADD-ON SPONSOR OPPORTUNITIES Social Event LanyardInstagram

StationWiFi Welcome Bag

Pre-Conference

Name and logo in attendee acquisition emails as special sponsor ✔ ✔ ✔ ✔ ✔

Name, logo and sponsorship level shared via Twitter & LinkedIn ✔ ✔ ✔ ✔ ✔

Day-of

Exclusive company brandingLogo on TVs and

at event entranceLogo on lanyard

Logo on Instagram

station signage

Logo next to WiFi

info on conference

badge

Large logo on

welcome bag

Name and logo included in conference program as special sponsor ✔ ✔ ✔ ✔ ✔

Post-Conference

Name & logo included in post-conference emails & social media as special sponsor ✔ ✔ ✔ ✔ ✔

Price (must be Gold Sponsor or higher) Price: $3,500 Price: $2,500 Price: $2,000 Price: $2,000 Price: $2,000

Sponsorship Limit 1 1 1 1 1

There are no other conferences like this

one. We have a niche buyer and a niche

market. As a sponsor, this conference

helps us focus on them.Beth Friedman, Agency Ten22

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HITMC sponsors come in all shapes and sizes. Some are solo professionals that are specialized while others are software

vendors with technology platforms designed for marketers. In the past we have had Marketing Automation companies,

consultants, PR agencies, healthcare media, technology providers, printers, and film production companies as sponsors.

If you sell to marketing professionals in B2B companies or Healthcare Providers, you need to be at HITMC 2020!

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Past HITMC Sponsors

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Important Dates

September 16 – Call for Speakers opens

October 15 - Registration opens and

attendee acquisition marketing starts

November 1 - Call-for-Speakers closes,

HITMC Awards nominations open

January 31 – Award nominations close

February 2019 – Sponsor Prep Call #1

March 2019 – Sponsor Prep Call #2

May 12 – HITMC20 Conference!

HITMC 2020 Agenda for Sponsors

Mon May 11 5:00 – 7:00pm Exhibitor setup

Tues May 12 7:00 – 9:00am

9:00 – 10:00am

12:00 – 1:00pm

3:00 – 3:30pm

7:00 – 9:00pm

Exhibitor setup

Exhibits open (coffee)

Exhibits open (lunch)

Exhibits open (break)

HITMC Evening Social

Wed May 13 8:00 – 9:00am

10:30 – 10:45am

12:20 – 1:30pm

3:05 – 3:20pm

5:00 – 6:00pm

6:00 – 11:59pm

Exhibits open (breakfast)


Exhibits open (lunch)


Exhibitor reception

Open for Sponsors to hold Social Events

Thurs May 14 8:00 – 9:00am

9:45 – 10:00am

10:00 – 11:45am

2:00 – 3:00pm

Exhibits Open (breakfast)

Exhibits Open (break)

Exhibits tear-down

Poolside meetup

NOTE: Times subject to change.

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Let us help you choose and optimize your HITMC20 sponsorship. Email or call us to set up a meeting where we can

learn more about your customer acquisition goals and match you to the right sponsorship package.

Email us at [email protected]

Call us at 1-416-272-3035

Keep up to date on the latest conference and community news at http://www.healthitmarketingconference.com/

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We’re Here to Help You Succeed

mailto:[email protected]

http://www.healthitmarketingconference.com/

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HITMC20 Sponsor Prospectus - Health IT Marketing & PR ... › wp-content › upload… · • 1 piece of collateral included in attendee Welcome Bag • 1 promotional item included