1. History of Podcasting From RCS to RSS and Beyond Brandon
Hammell
2. Contents Beginnings: Radio Computing Services and Mbone The
90s: Internet Radio and Big Business Post-2000: RSS and Commercial
Opportunities Final Thoughts
3. Part 1Beginnings: Radio Computing Services and Mbone
4. Beginnings: Radio Computing Services Founded in 1979 by
Andrew Economos Throughout the 1980s, company provided software for
radio stations that contained both music and talk-radio content The
Selector, a musical scheduling system, became so popular it was
eventually used by over 9000 radio stations to create music
logs
5. Beginnings: Mbone Developed in early 1990s by Van Jacobson,
Steve Deering and Stephen Castner An experimental system for
sending IP content to groups of users (known as multicasting)
Allowed for real time access to interactive audio and video on the
internet Steve Deering described an aim of creating a global video
telephone system that allows groups of people -- not just
individuals -- to share voice and data and images in "real time"
over the Internet (New York Times)
6. Part 2The 90s: Internet Radio and Big Business
7. The 90s: Internet Radio and Big Business November 1994 WXYC
in New York State becomes first traditional radio station to
broadcast via the internet 1995 Progress Networks released Real
Audio, a compressed audio format, which allows for real time
transmission of AM quality radio, eventually compatible with
Miscrosoft and Nullsoft media players
8. The 90s: Internet Radio and Big Business Entrance of big
media players 1996 Sonicwave.com becomes first internet radio
station licensed by BMI (Broadcast Music Inc.) and ASCAP (American
Society of Composers, Authors and Publishers) 1996 Richard Bransons
Virgin Radio becomes first European station to broadcast full
program on the internet 1998 Initial Public Offering for
Broadcast.com sets record for IPOs by increasing nearly 250% from
its opening price in a single day
9. Part 3Post 2000: RSS and Commercial Opportunities
10. Post-2000: RSS and Commercial Opportunities RSS Really
Simple Syndication Developed at Netscape and first released in 1999
then known as RDF (Resource Description Framework) A web feed that
allows for publishing of frequently updated works A person can
subscribe to an RSS from a website and their feed is automatically
updated when the content is changed
11. Post-2000: RSS and Commercial Opportunities RSS and
Podcasting 2001 Tristan Louis, a French blogger, creates first
audio blog model which employs an RSS feed 2004 British IT
journalist, Ben Hammersley, writing for The Guardian, suggests the
name podcasting to describe portable audio blogs 2005 Apple iTunes
version 4.9 adds features to support podcasts, including a
directory that allows for automatic downloading and ranking
12. Post-2000: RSS and Commercial Opportunities Mainstream
Acceptance Within days of the release of iTunes 4.9, podcasters
noticed huge spike in listenership with number of downloads often
tripling 2005 George W. Bush becomes first President to podcast
when his weekly radio address becomes available for download on the
White House.gov website 2006 - Prime Minister Steven Harpers
government initiates Prime Minister of Canadas Podcast, which
continues to be updated on a weekly basis today
13. Post-2000: RSS and Commercial Opportunities David Spark,
writing for Mashable.com, cites 9 money making techniques for
podcasters: 1) Bring podcast and its audience to a podcasting
network which will then run ads against it and provide compensation
to podcaster 2) If podcast has an audience, the podcaster can
recruit sponsors himself 3) Request donations like public
television 4) Give away some podcasts for free, while charging a
fee for others 5) Give away part of a show for free, while charging
a fee for
14. Post-2000: RSS and Commercial Opportunities9 money making
techniques for podcasters [contd]: 6) Podcasters can build their
own network of programming and recruit sponsors to run ads on it 7)
Use the podcast to promote brand and sell the podcasters goods or
services method often employed by stand-up comedians 8) Sell an
iPhone application during podcast 9) Integrate sponsorship into
shows editorial
15. Part 4Final Thoughts
16. Final Thoughts Podcasts are one of the most important
developments of the social media revolution Rooted in technology
that dates back to the late 1970s, they only went mainstream
post-2000 Today they contain enormous commercial potential
17. Works CitedHistory of Podcasting. Wikipedia. Retrieved
February 8th, 2013 from
http://en.wikipedia.org/wiki/History_of_podcastingInternet Radio.
Wikipedia. Retrieved February 8 , 2013 from
http://en.wikipedia.org/wiki/Internet_radioiTunes: Podcasting.
Wikipedia. Retrieved February 17, 2013 from
http://en.wikipedia.org/wiki/itunes#PodcastsLewis, Peter H. (1995,
February 8). Business Technology; Peering out of a Real Time
window. New York Times. Retrieved: February 16, 2013 from
http://www.nytimes.com/1995/02/08/business/business-technology-peering-out-a-real-time-window.htmlRSS.
Wikipedia. Retrieved February 16th, 2013 from
http://en.wikipedia.org/wiki/RSSSpark, David. (2009, October 1). 9
Successful techniques for making money from podcasting.
Mashable.com. Retrieved February 17, 2013 from
http://mashable.com/2009/10/01/podcast-money-making-tips/The Two
Way Web. (2012, June 30). The History of Podcasting. Retrieved
February 11, 2013 from
http://www.thetwowayweb.com/the-history-of-podcastingTristan Louis.
Wikipedia. Retrieved February 17th, 2013 from
http://en.wikipedia.org/wiki/Tristan_Louis