BRAbehind the HISTORY

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HISTORY behind the BRA How did the one time BRASSERIE come such a long way...

1907: It's All in the NameThe term “brassiere” was first used in the English language in 1893. It gained wider acceptance when the DeBevoise Company invoked the cachet of the French word “brassiere” in 1904 in its advertising to describe their latest bust supporter. Vogue magazine first used the term in 1907.1914: Hand Me a Hanky Mary Phelps Jacob, a New York City socialite, receives a patent for invent-ing the modern bra. She used two handkerchiefs and a pink ribbon to create the "Backless Brassiere." Although not the first design, it was definitely the first to be widely used. 1918: The Decline of the CorsetSurprisingly, World War I contributed to the decline of corset-use inAmerica. American women entered the workforce in great numbers and the corset was deemed an impractical and awkward device that no longer seemed appropriate.

1920s: Hello, Cup SizesMaidenform is founded by Ida Rosenthal and husband William, who collaborated with Enid Bissett to create a bra with discernable cups. This bandeau-style top was contained a center piece of elastic that was sewn into dresses.1947-1950s: The Cleavage Creating YearsFrederick Mellinger, the man behind Frederick's of Hollywood, wasn't just a businessman. We can also credit him for introducing women—and the world—to the first padded bra in 1947. 1968: The Bra BurnersFeminists protest the 1968 Miss Amer-ica pageant, calling bras "instruments of female torture." Though the protesters meant to burn their bras, they weren't able to because of the police. Instead, they ended up throwing them into a garbage can, but the term "bra burners" stuck. 1977: The First Sports BraLisa Lindahl and childhood friend Polly Smith dreamed up the first sports bra out of two jock straps. The two teamed up with Hinda Miller—a clothing designer and avid runner like Lisa—and created the final product, which they named the Jogbra. 1990: The Cone BraMadonna rocks the cone bras and cor-sets designed by Jean Paul Gaultier for her Blond Ambition tour. Halloween costumes haven’t been the same since.

Here’s a look at how the brassiere as we know came to be...

2007: The CentennialThe bra turns 100! 2009: New Technology: A Memory Foam BraA European company, creates the Smart Memory Bra. The cups of this bra are made from high-tech memory foam that reacts to body temperature and moves as you move.

2012: deJouer.com

HISTORYof a

Bra

HOW TO MEASURE YOURSELF

DIFFERENCE SIZE 0 inches A

1 inch B

2 inches C

1. BAND SIZEWear a non-padded bra and use a softtape measure. Hold the tape measurearound your back at band level.Then bring it to the front, just above your bust. The resulting number isyour band size.

2. BUST MEASURMENTMeasure completely around the fullestpart of your bust (at nipple level).This is your bust measurment. If thismeasurment falls on the 1/2 inch,round up.

3. CUP SIZESubstract the band size (Step 1) fromthe bust measurment (Step 2).This number equates to the letter ofyour cup size.

by de JouerbeSeductive

STYLE UNDER SCRUTINY: Kate MossKate Moss is simply irreplaceable - can you imagine a month in which we would not read anything about this British? Almost on a daily basis we can read about her life - from the campaigns, editorials, cooperation with the biggest designers and photographers but also scandals - the name Kate Moss is so mainstream that even political newspapers write about the details of her life.As a girl of only 14 years (in the late 80`s), Kate was discovered at the airport when returning from the Bahamas. Just two years later, she began her career as a model that continues to this day.

NIGHT LOOKS

The democratisation of fashion is an important fact of her personal style - a mix of high street brands and luxury fashion perfectly blended into the character and work of this model whose outfits are copied around the world.You certainly remember her appearance in the music video of The White Stripes “I just don`t know what to do with myself.” Nobody could do it better than Kate, and on the contrary, it`s pretty obvious that she knows very well what to do with herself. Rightfully, she holds two titles - one of the world’s biggest Fashion Icons, but at the same time, the most outstanding Bohemian Queen ever!

DAY LOOKS

WELL SUITED

Refresh your Autumn closet with finding your Suit type.

Patterned from head to toe, velvety, bright coloured, sequined...

Prints are now everywhere, even on pant suits, and judging by the latest collections from many designers the more we use prints the better. One of the key trends for this season are pant suits which are fully covered with bold, often bright and eye-catchy prints.

WELL SUITED

Wear them with eithermonotone pieces to keepyour outfit balanced,or pair them withprints to make a contrast.

NATURAL BEAUTYIt is all about enhancing your natural featuresand giving a clean, fresh-faced look.

WEAR IT WITH

NO MAKE-UP LOOK:Apply foundation all over your face. Fill your eyebrows with eyeshadow using a brush. For the eyes, you need a neutral shade of matte brown eyeshadow. Use a soft shade for blushing your cheeks. Put just a little mascara on you lashes. Highlight your lips with a bright lip gloss.

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