HIGHLY SCALABLE WEB SOLUTIONS FOR FRANCHISES & LARGE DEALER NETWORKS

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CORPORATE OFFICEOR FRANCHISOR

THE ULTIMATE MICROSITE SOLUTION FOR 100 LOCATIONS OR 10,000 LOCATIONS

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1.800.603.9936

From content publishing, brand messaging, eMarketing, analytics, social media and even eCommerce, you have a lot of moving pieces to think about when managing your web presence. With Bridgeline’s cloud-based platform, you have the power to bring them all together to maximize your digital goals.

We’re Bridgeline Digital, the industry-leader in Digital Engagement. We help you take the reins of your web assets and centralize your digital world. With our proven combination of award-winning interactive experts and end-to-end Digital Engagement solutions based on the iAPPSds web platform, we empower you to execute your web marketing plans, drive eCommerce initiatives and measure your results with actionable analytics. Whether you have 100 locations or 10,000, the iAPPSds web platform scales to meet your digital needs, keeps you in control of your content and ensures that your brand stays clear, strong, and consistent—in all of your distributed websites.

Put Bridgeline Digital, iAPPSds and award-winning Digital Engagement expertise to work for your franchise or large dealer network—and we’ll show you how to make your online interaction work harder for you, all of your locations and your bottom line.

IN THE DIGITAL WORLD, WE PUT FRANCHISES AND LARGE DEALER NETWORKS IN THE DRIVER’S SEAT.

OUR PLATFORM

• Content Management

• eCommerce

• Web Analytics

• eMarketing

• Social Media Management

DIGITAL SERVICES

• Digital Strategy

• Web Design

• Web Development

• SEO / SEM

• Directory Services

• Managed Services

THE BRIDGELINE DIFFERENCE.

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“ B2B Magazine recognizes Bridgeline Digital as one of the top interactive technology companies in North America. Over the last decade, Bridgeline has amassed over 100 industry related awards. Bridgeline is a proud member of the International Franchise Association with a proven track record of working with some of the best franchises and large dealer networks on the planet. Our Certifi ed Franchise Experts are ready to show you how to take your web initiatives to the next level.

Bridgeline is the developer of the iAPPSds platform, the industry-leading solution that puts you in control of your content, personalizes your brand and measures results—all while preserving and enforcing your valuable brand. iAPPSds is a highly scalable SaaS solution that drives your complex distributed digital engagement requirements. Once your master site is developed and your franchises’ or large dealer network’s microsites are launched, our iSG team (iAPPS Success Group) is dedicated to maximizing each iAPPSds driven website or web store post launch.

No other company in the interactive industry can provide you with comprehensive, end-to-end digital solutions like Bridgeline Digital.

NO OTHER COMPANY IN THE WEB

ENGAGEMENT MARKETPLACE CAN

PROVIDE FOR ITS CUSTOMERS

THE INTEGRATED SOLUTIONS THAT

BRIDGELINE PROVIDES.”—Scott LiewehrPrinciple Analyst

Digital Clarity Group

MEMBER

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1.800.603.9936

Your success in the digital world lies in your ability to stay in control. The challenge: To make sure that all of your franchisees or your large dealer network refl ect and convey a consistent brand message—no matter where they are, all the time.

In addition, you and your distributed microsites need scalable eMarketing capabilities, powerful underlying SEO technology, dynamic social media control and the ability to measure and analyze the results. With iAPPS, you have the power to keep your brand at the center of everything you do.

Designed to scale to meet the needs of franchises or large dealer networks with hundreds or thousands of locations, iAPPS is the only SaaS Web Experience Management (WEM) solution that deeply integrates content management, eMarketing, analyzer, social media management and ecommerce capabilities deep into the heart of your distributed digital platform.

The powerful underlying SEO technology of iAPPS is the key to distributed microsites attracting customers—and growing their business.

THE AWARD-WINNING iAPPS® PLATFORM: THE BUILDING BLOCKS FOR FRANCHISE SUCCESS ON THE WEB.

iAPPS RANKS IN HIGHEST CATEGORY IN INFO-TECH RESEARCH GROUP VENDOR LANDSCAPE REPORT.

WHETHER YOU HAVE 100 LOCATIONS OR 10,000 LOCATIONS, iAPPSds WEB PLATFORM SCALES TO MEET YOUR DEMANDING DIGITAL NEEDS.

Google maps plug-ins Social media auto integration

Embedded video capabilities

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iAPPS includes iAPPSds, the premier, award-winning website platform developed specifi cally for franchises and large dealer networks. iAPPSds gives you the ultimate control over your web assets, all while allowing you to centralize your digital world.

Highly scalable and fl exible, iAPPSds deeply integrates content management, emarketing, analyzer, social media management and ecommerce capabilities deep into the heart of your distributed network of microsites. The iAPPSds platform is optimized for smart phones and tablets with our state-of-the-art responsive design

approach. It is so easy to use, anyone in a local offi ce can manage their website and create, edit, and post content, such as coupons and special promotions, on the fl y—anytime, anyplace.

Each iAPPSds microsite provides powerful underlying SEO technology optimized to drive organic traffi c to your franchises or large dealer network. And, thanks to out-of-the-box integration with the Perceptive Software Enterprise Search solution, visitors enjoy easy access to all of your sites’ information in just seconds.

FROM CENTRALIZATION TO CUSTOMIZATION, PUTS YOU IN THE POWER SEAT.

iAPPS has

integrated

Perceptive

Search

capabilities

directly

into the

framework.

iAPPS deeply

integrates

web content

management,

eMarketing,

analytics,

social media

management,

and eCommerce

into the heart of

your web store

or website.

Powerful

underlying SEO

technology

in the iAPPS

framework.

iAPPS Content Manager is the premier business marketing solution to drive digital engagement in the Web Content Management marketplace. iAPPS empowers franchises to easily create, edit and optimize persuasive web content and campaigns without having

to rely on technical resources and complex coding. By linking modern technology to business purpose and end-user context, iAPPS is your engine to attract customers, deliver compelling content and optimize conversion rates.

iAPPS PROVIDES FRANCHISES WITH A 360° VIEW OF THEIR ENTIRE DIGITAL WORLD.

The modern day customer is increasingly mobile and iAPPS powers you to stay ahead of that trend. According to a recent Google report, 72% of consumers expect brands to have a mobile-friendly website. Not only has iAPPS Content Manager been optimized for Responsive Design, but digital marketers can leverage the iAPPS’ Device Preview feature to see exactly how their website will look on tablet, desktops, and popular smart phone screens before publishing—ensuring the right experience is always delivered to the right device.

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CONTENT IS KING. iAPPS® GIVES YOU THE POWER TO RULE.

iAPPS’ cross-

channel, persona-

driven mega

menus customize

the interface

towards personnel

and their tasks.

Easily drill into any

iAPPS product, at

any time.

iAPPS CONTROL

CENTER

Easily access

site content

and digital

assets

for quick

authoring.

With iAPPS Commerce, you can co-mingle CMS Content and product catalog information to bring the best of in-store shopping to your online shopping platform—and supercharge your sales in the process. iAPPS Commerce easily handles the complexities of today’s B2C and B2B

eCommerce requirements and empowers your franchises to target shoppers with products specifi c to their interests using advanced fi ltering capabilities.

iAPPS Commerce comes out-of-the-box with options like faceted product catalog management, order management, multi-store management, real-time shipping costs and delivery estimates, pricing, sales tax and total checkout support for hundreds of global currencies, localized product and content capabilities, and best-in-class SEO. iAPPS’ unifi ed, easy-to-understand dashboard even shows purchase reports, fi nancial summaries, inventory status and more—all the information you need today to strategize for tomorrow.

iAPPS® COMMERCE—UNLIMITED ECOMMERCE CAPABILITIES.

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iAPPS Commerce

dashboard delivers

real-time overview

of business

performance with

summary reporting,

graphs and alerts.

Consolidate

product catalogs

on mutli-

storefronts and

manage through a

single interface.

Today’s franchises and large dealer networks know that email marketing is a crucial component to reaching their digital engagement objectives. After all, if you’re anything like 58% of adult Americans, you check your email fi rst thing every morning. Customers are

hyper-connected and the need to execute campaigns that cut through the clutter, produce conversions and deliver increased ROI is more important than ever. Yet only 60% of marketers claim their email marketing efforts are currently producing an ROI.

ATTRACT YOUR CUSTOMERS’ ATTENTION AND DRIVE QUALIFIED LEADS TO YOUR WEBSITE.

iAPPS Marketier leads the pack in driving targeted, highly-effective marketing communications. It’s digital marketing that connects directly with your customers. With iAPPS, your franchises can take advantage of every customer and prospect communication. Easily create and execute goal-driven email campaigns directly targeted at visitors based on segmentation such as navigation activity and purchase history.

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1.800.603.9936

iAPPS® MARKETIER—THE ULTIMATE CAMPAIGN MANAGEMENT PLATFORM.

77%OF US ONLINE CONSUMERS OVERWHELMINGLY PREFER EMAIL TO OTHER CHANNELS THAT BUSINESSES USE TO OFFER PERMISSION-BASED MARKETING.

Create personalized highly targeted

email campaigns that can be tracked,

measured, and refi ned.

Seamlessly integrate with industry standard

CRM systems like Salesforce.com, along

with leading ad server engines.

The best part about achieving true Digital Engagement? It never ends. A franchisee or one of your dealers can always get better, increase their business and offer the precise experience a customer is looking for.

With iAPPS Analyzer, you can pull back the curtain and gain unparalleled insight into what web content is piquing customer interest on your websites and which strategies need to be reassessed. iAPPS Analyzer is more than standard web analytics. Its goal-driven context provides actionable feedback that narrows the action-chasm and ensures optimized content is tied into marketing campaigns that drive results.

ACCOUNTABILITY, CONTROL AND POWER—EVERY STEP OF THE WAY.

Accurate, intelligent, effective—with iAPPS Analyzer, stay up-to-speed on what is and isn’t working and tailor content to specifi c customers and profi les to better meet their needs—all while keeping your fi nger on the pulse of ROI.

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iAPPS® ANALYZER—SMART MARKETERS NEED TO MAKE SMART DECISIONS.

88%OF BUSINESSES USE DATA/ANALYTICS TO CREATE A PERSONALIZED CUSTOMER EXPERIENCE ON THEIR WEBSITE.

Goal-driven marketing drives

the success of your site and

tracks and optimizes mutli-

channel marketing efforts into

a single campaign.

Actionable recommendations let you know what

on-page content engages visitors—and what

needs to be improved.

Go beyond standard reports

and website statistics

to drive real business

marketing results.

10iAPPS® SOCIAL— PROTECT YOUR BRAND AND CONTROL ALL OF YOUR SOCIAL CHANNELS.

iAPPS Social is a complete solution for franchises or large dealer networks to integrate strategic planning, content management and detailed measurement across all social media platforms—from a single dashboard. With iAPPS Social, you can fi nd, manage and track social

media conversations to make real-time decisions to engage and coordinate activity across teams and different business objectives.

YOUR SOCIAL MEDIA COMMAND CENTER.

With social media having gained tremendous business infl uence—Social Media sites now reach 82% of the world’s population—it’s critical to have a comprehensive and customizable platform to coordinate social media engagement across your entire organization.

27%OF TOTAL U.S. INTERNET TIME IS SPENT ON SOCIAL NETWORKING SITES.

Find, manage and track social

media conversations to make

real-time engagement decisions.

Manage all interactions

throughout social media

platforms using one dashboard.

1.800.603.9936

Your franchise or large dealer network microsites require more than just great technology. To connect with today’s online customer, you need to stay on top of what’s current in the digital realm—and what’s next. Our award-winning digital designers are masters at leveraging the elements that make up your brand and combining those elements to create a compelling visual design and optimal user experience.

Our user-centric approach to IA translates into increased traffi c, higher retention, optimized user productivity, and lower support and development costs.

INFORMATION ARCHITECTURE

As the key component of our development process, usability helps you gain a marked advantage over less user-friendly competitors and makes your website more likely to convert.

USABILITY

By making sure that we understand how visitors will use your website, our design is focused on engaging and converting your prospects and customers.

USER CENTERED DESIGN

Our powerful combination of Responsive Design and the iAPPS platform helps ensure the consistency of your digital experiences and maintains your mobile device optimization.

RESPONSIVE DESIGN

83%OF INTERNET USERS LEAVE A WEBSITE AFTER JUST 3 CLICKS.

USABLE WEB DESIGN THAT DISTINGUISHES YOUR BRAND WHILE ENGAGING VISITORS.

BRIDGELINE’S WEB DESIGN METHODOLOGY IS COMPRISED OF FOUR KEY ELEMENTS:

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STATE OF THE ART RESPONSIVE DESIGN TO MANAGE MOBILE COMPUTING

1.800.603.9936

Strong, smart digital strategy requires a well-planned approach that includes content strategies, SEO optimization and creative, intelligent marketing. When you unite these elements in the right way, you’ll see your site graduate from a simple, virtual location to a full-blown visitor experience.

MAXIMIZING THE PERFORMANCE OF ALL iAPPSds-DRIVEN FRANCHISEE OR LARGE DEALER NETWORK MICROSITES.

Bridgeline’s iAPPS Success Group is your dedicated team of experts, focused on only one thing: to help you realize the full business advantage of your iAPPSds investment. iSG digital strategists can help you take your web presence to a higher level by using a four-tiered approach, designed to help you convert prospects into customers—and existing customers into lasting customers. In fact, with the iAPPS Success Group, you have an entire team of experts dedicated to helping you realize the full advantages of web strategy.

Our digital solutions suite seamlessly unites all the work you do to test, market, and optimize — all while analyzing the web funnel to identify ways to convert visitors into loyal customers.

CONVERT LEADS TO CUSTOMERS

Once you’ve attracted visitors to your site, we employ effective email marketing and a sound social media strategy to engage customers—and keep them coming back for more.

We help you generate traffi c and create the right tone for your website using a combination of robust content strategies and best-in-breed SEO practices.

SAY HELLO TO iSG—DEDICATED TO DRIVING POST LAUNCH SUCCESS.

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WITH THE iAPPS PREMIUM WEBSITE I AM GETTING 3 TIMES THE SITE TRAFFIC THAN PREVIOUSLY.”

John BurnhamOwner ofThe UPS Store 0007

“

ATTRACT MORE VISITORS ENGAGE AND NURTURE LEADS

MEASURE & IMPROVE BUSINESS GOALS

We help your brand voice rise above the noise of the marketplace and reach more customers, through commerce optimization, A/B testing, and conversion and campaign optimization.

—

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For the last 14 years, we’ve helped thousands of customers navigate the ever-changing landscape of the web and always emerge on top, equipping them with custom-tailored strategy, perspective and know-how.

The key to achieving Digital Engagement and greater control lies with creating an elite user experience—the kind that attracts, engages and has an enduring impact on your prospects and customers. Our teams of developers work with you closely to orchestrate mobile-friendly websites that meld award-winning design and best-in-breed technology. We offer superior web development solutions rooted in core business objectives, from improving customer retention to strengthening employee commitment.

BRIDGELINE GUIDES THE ENTIRE COURSE OF YOUR PROJECT, FROM CONCEPT TO LAUNCH.

ON TIME, ON SPEC, AND ON BUDGET…THAT’S HOW WE ROLL.

Delivering consistently requires process. 6dm is Bridgeline’s proprietary delivery and development methodology. 6dm begins with Discovery and guides your project all the way through Deployment and post-launch Optimization. Rapid and iterative, 6dm strives to maximize the potential of your initiative, while meeting your requirements and budget.

Shaw enhances relationships with their

dealers by offering a local website that

improves their digital presence against

competitors in the marketplace.

Seamlessly deploy customizable

templates which Shaw Flooring retailers

in turn can use for their own website.

Bridgeline Digital has thousands of success stories and more on the way. Below is a sampling of franchises or large dealer networks that are maximizing their digital engagement requirements by partnering with Bridgeline Digital.

THOUSANDS OF FRANCHISES AND LARGE DEALER NETWORKS USE BRIDGELINE FOR THEIR DIGITAL NEEDS

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The first thread of a spider’s web is called the BRIDGELINE.

The strength of the BRIDGELINE determines the strength of the entire web.

ATLANTA BALTIMORE BOSTON CHICAGO DALLAS DENVER NEW YORK SAN DIEGO SAN LUIS OBISPO TAMPA

Bridgeline Digital and iAPPS are registered trademarks of Bridgeline Digital, Inc.

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