HH Rtg/Sh KSLToday Show7:00am-9:00am4.0/16 KUTV2 News This Morning7:00am-8:00am3.5/15

HH Rtg/Sh

KSL Today Show 7:00am-9:00am 4.0/16KUTV 2 News This Morning 7:00am-8:00am3.5/15KSTU Good Day Utah 7a 7:00am-8:00am3.1/13KSTU Good Day Utah 8a 8:00am-9:00am3.1/11KTVX Good Morning America 7:00am-9:00am2.4/9KUTV Early Show 2 8:00am-9:00am

2.5/9

Feb 2005 Sweeps Multiday Onesheets

The Today Show is Salt

Lake City’s #1 Choice in the Morning Time

Period!

G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05



HH Rtg/Sh

Feb’05 Ellen 10:00am-11:00am3.0/11Feb’04 Martha Stewart 10:00am-11:00am2.5/10

+20% HH Rating

+10% HH Share

Ellen grows the time period by 20% year-to-

year!



HH Rtg/Sh

Feb’05 Larry Elder 11:00am-12:00pm1.6/6Feb’04 Living It Up-Alli & Jack 11:00am-12:00pm1.1/5

+45% HH Rating

+20% HH Share

Larry Elder grows the time period by 45% year-to-year!



HH Rtg/Sh

Feb’05 Eyewitness News @ Noon 12:00pm-1:00pm 4.1/14Feb’04 Eyewitness News @ Noon 12:00pm-1:00pm 3.9/14Feb’03 Eyewitness News @ Noon 12:00pm-1:00pm 4.1/16

Eyewitness News @ Noon is a consistent program that Salt Lake

City viewers can depend on!



HH Rtg/Sh

KSL Days of Our Lives 1:00pm-2:00pm2.1/7KUTV Guiding Light 1:00pm-2:00pm 1.3/5KTVX One Life to Live 1:00pm-2:00pm 1.1/4

Days of Our Lives wins the 1pm

Soap Opera time period!



HH Rtg/Sh

Feb’05 Passions 2:00pm-3:00pm1.7/6Feb’04 Passions 2:00pm-3:00pm 1.2/4

+42% HH Rating

+50% HH Share

Passions grows HH Rating by 42% and HH Share by 50% year-to-year!



HH Rtg/Sh

Feb’05 Eyewitness News @ 5pm 5:00pm-5:30pm5.5/12Feb’04 Eyewitness News @ 5pm 5:00pm-5:30pm 5.4/12

Eyewitness News @ 5pm is a consistent program that Salt Lake

City viewers can depend on!



HH Rtg/Sh

KSL Eyewitness News @ 5pm 5:00pm-5:30pm5.5/12KSL Jane Pauley 4:00pm-5:00pm1.8/4

Lead-in growth: +205% HH Rating / +200% HH Share

KTVX ABC 4 News @ 5pm 5:00pm-5:30pm 6.7/15KTVX Oprah Winfrey 4:00pm-5:00pm7.9/19

Lead-in loss: -15% HH Rating / -21% HH Share

KUTV 2 News @ 5pm 5:00pm-5:30pm 6.8/15KUTV 2 News @ 4:30pm 4:30pm-5:00pm 5.8/14


Eyewitness News @ 5pm grows lead-in by 205%!



HH Rtg/Sh

Feb’05 Eyewitness News @ 6pm 6:00pm-6:30pm9.7/19Feb’04 Eyewitness News @ 6pm 6:00pm-6:30pm 9.5/18

+2% HH Rating

+6% HH Share

Eyewitness News @ 6pm grows HH Rating and Share Year-to-Year!



HH Rtg/Sh

Feb’05 Eyewitness News @ 6:30pm 6:30pm-7:00pm9.4/18Feb’04 Eyewitness News @ 6:30pm 6:30pm-7:00pm9.4/18

Eyewitness News @ 6:30pm is a consistent program that Salt Lake City viewers can depend

on year-to-year!



HH Rtg/Sh

KSL Eyewitness News @ 6pm 6:00pm-6:30pm9.7/19KSL Eyewitness News @ 6:30pm 6:30pm-7:00pm9.4/18KUTV 2 News @ 5:00pm 5:00pm-5:30pm 6.8/15KTVX ABC 4 News @ 5pm 5:00pm-5:30pm 6.7/15KTVX ABC 4 News @ 5:30pm 5:30pm-6:00pm 6.0/12KUTV 2 News @ 4:30pm 4:30pm-5:00pm 5.8/14KSL Eyewitness News @ 5:00pm 5:00pm-5:30pm5.5/12KUTV 2 News @ 6:00pm 6:00pm-6:30pm 5.3/10KUTV 2 News @ 4pm 4:00pm-4:30pm 5.0/12

Eyewitness News @ 6pm and Eyewitness News @

6:30pm lead the early evening news programs!



Eyewitness News @ 10pm M-F grows

primetime lead-in by 88%!

HH Rtg/Sh

KSL Eyewitness News @ 10pm 10:00pm-10:35pm 17.3/29KSL NBC Prime Average 7:00pm-10:00pm9.2/15


KTVX ABC 4 News @ 10pm 10:00pm-10:35pm 6.5/11KTVX ABC Prime Average 7:00pm-10:00pm 7.2/12

Lead-in loss: -10% HH Rating / -9% HH Share

KUTV 2 News @ 10pm 10:00pm-10:35pm 12.6/21KUTV CBS Prime Average 7:00pm-10:00pm 10.0/17




Eyewitness News @ 10pm M-F grows HH Rating & Share

Year-to-Year!

HH Rtg/Sh

Feb’05 Eyewitness News @ 10pm 10:00pm-10:35pm 17.3/29Feb’04 Eyewitness News @ 10pm 10:00pm-10:35pm15.9/26

+9% HH Rating

+11% HH Share



Eyewitness News @ 10pm M-F is Salt Lake City

Viewers’ #1 Choice for Late Local

News!

HH Rtg/Sh

KSL Eyewitness News @ 10pm 10:00pm-10:35pm 17.3/29KUTV 2 News @ 10pm 10:00pm-10:35pm 12.6/21KSTU FOX News @ 9pm 9:00pm-10:00pm 7.9/13KTVX ABC 4 News @ 10pm 10:00pm-10:35pm6.5/11

HH Rtg/ShFeb’05 Tonight Show 10:35pm-11:35pm8.6/20Feb’04 Tonight Show 10:35pm-11:35pm7.3/17

+18% HH Rating

+18% HH Share


The Tonight Show grows HH Rating & Share Year-to-Year!




HH Rtg/Sh

Feb’05 Eyewitness News @ 10pm Sat 10:00pm-10:30pm 14.2/27Feb’04 Eyewitness News @ 10pm Sat 10:00pm-10:30pm12.8/23

+11% HH Rating

+17% HH Share

Eyewitness News @ 10pm Saturday grows HH Rating and

Share Year-to-Year!



HH Rtg/Sh

Feb’05 SportsBeat Saturday 10:30pm-11:00pm 8.0/17Feb’04 SportsBeat Saturday 10:30pm-11:00pm5.9/13

+36% HH Rating

+31% HH Share

SportsBeat Saturday grows HH Rating by 36%

and HH Share by 31% Year-to-Year!



HH Rtg/Sh

Feb’05 Eyewitness News @ 10pm Sun 10:00pm-10:30pm 16.0/27Feb’04 Eyewitness News @ 10pm Sun 10:00pm-10:30pm14.3/26

+12% HH Rating

+4% HH Share

Eyewitness News @ 10pm Sunday grows HH Rating and Share Year-

to-Year!



HH Rtg/Sh

Feb’05 SportsBeat Sunday 10:30pm-11:00pm 8.4/18Feb’04 SportsBeat Sunday 10:30pm-11:00pm6.1/15

+38% HH Rating

+20% HH Share

SportsBeat Sunday grows HH Rating by 38%

and HH Share by 20% Year-to-Year!



HH Rtg/Sh

KSTU FOX Super bowl Post game Sun 8:15pm-8:45pm28.0/46KTVX Academy Awards Sun 6:30pm-9:45pm 23.3/37KUTV CSI Thu 8:00pm-9:00pm 20.1/32KSTU American Idol Tue Tue 7:00pm-8:00pm 17.3/28KSTU American Idol Wed Wed 8:00pm-9:00pm 17.2/27KSL E.R. Thu 9:00pm-10:00pm17.0/27KSTU Simpsons Sun 8:45pm-9:15pm 17.0/29KTVX Desperate Housewives Sun 8:00pm-9:00pm 15.3/26KTVX ABC 4 News @ 10pm (spcl) Sun 9:45pm-10:15pm14.3/24KSL Medium Mon 9:00pm-10:00pm13.2/20KSTU Am Idl 2/21 8p Mon 7:00pm-8:00pm 13.2/23KUTV Without A Trace Thu 9:00pm-10:00pm 13.1/21KSTU Am Idl 2/28 8p Mon 7:00pm-8:00pm 12.9/21KSL Law & Order: SVU Tue 9:00pm-10:00pm12.8/20KTVX Oscar Countdown Sun 6:00pm-6:30pm 12.8/26

KSL 5 TV / NBC has 3 of the top 15

Primetime programs in

February 2005!

Documents

HH Rtg/Sh KSLToday Show7:00am-9:00am4.0/16 KUTV2 News This Morning7:00am-8:00am3.5/15