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 SUBMITTED BY: SHAM SUNDER

( L-2007-A-31-MBA )

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  COMPANY’S PROFILE 

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  )*&O +&O,P

   HISTORY  :

   Hero group was started ! four M"N#AL

rot$ers in a s%all town &a%alia !

estalis$ing i'!'le spare parts usiness in

 A%ritsar(  After independen'e and partition

of India) t$e! %o*ed to Lud$iana and

 started a i'!'le unit 'alled Hero C!'les in+,-.(  /! +,0-) Hero '!'les e'a%e t$e

largest i'!'le %anufa'turer in India(

COMPANY PROFILE

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)ero rop companies

  From t"e start in 1%' till no/0 t"ere are 1

companies n!er t"e m#rella of )ero+rop.

COMPANY PROFILE

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COMPANY NAME  PRODUCT / SERVICE

)*&O )OA OTO&S (T* OTO&C5C(*S

)*&O C5C(*S (T* C5C(*S0 A,TO COPO*TS0CO( &O((* ST**(

,6A( S)OWA (T* S)OC7 A8SO&8*&S

S,8*A A,TO (T* A(,, CAST+S

A6*STC A,TO (T* OP*S 0 SCOOT*&*TT* 9)*A(T) CA&* P&O,CTS

)*&O *PO&TS T*&ATOA( T&A+ A&

COMPANY PROFILE

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COMPANY NAME  PRODUCT / SERVICE

,6A( A,TO ,ST&* (T* A,TO COPO*TS

&OC7A C5C(* ,ST&*S (T. C5C(* A A,TO COPO*TS

)+)WA5 ,ST&*S (T* C5C(* COPO*TS0 A,TOCOPO*TS 9 AC)* TOO(S

)*&O )OA F(*AS* (T* FACA( S*&;C*S

 )*&O A,TO (T* TWO W)**(*&S

,6A( CAST+S O F*&&O,S CAST+S

SAT5A A,TO COPO*TS (T* S)**T *TA(S 9 FA8&CAT* A,TOCOPO*TS

COMPANY PROFILE

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COMPANY NAME PRODUCT / SERVICE

)*&O FACA( S*&;CS (T. FACA( S*&;C*S

)*&O CO&PO&AT* S*&;C*S (T. 8PO S*&;C*S0 T 0 T&A+ 9

*,CATO

)*&O +(O8A( *S+ P&O,CT 9 *+**&+*S+

,6A( SA(*S CO&PO&ATO ST&8,TO

*AS5 8((S (T* PA5*T S*&;C*S

)*&O AA+**T S*&;C*S(T.

T *A8(* S*&;C*S 9 8AC7OFFC* P&OC*SS+ WO&7.

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 A/O"1 HERO CYCLES2(

  )ero Cycles is t"e first company /"ic" is

starte! #y )*&O rop.

  Startin /it" a capacity of 2% #icycles per !ay0 )ero cycles pro!ce! '3 cycles in t"e year

1%'

COMPANY PROFILE

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  n 1<%0 )ero cycles #ecame t"e lea!in

manfactrer of #icycles.

  An! no/ t"e company "as pro!ce! o=er

1>??? cycles per !ay.

COMPANY PROFILE

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 MISSION 

  1$e %ission is to stri*e for s!nerg! etween

te'$nolog!) s!ste%s and $u%an resour'es) to

 produ'e produ'ts and ser*i'es t$at %eet t$e

3ualit!) perfor%an'e and pri'e aspirationsof our 'usto%ers( 4$ile doing so) we

%aintain t$e $ig$est standards of et$i's and

 so'ietal responsiilities(

COMPANY PROFILE

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 ACHIE5EMEN1S 

  4orld6s largest %anufa'turer of i'!'les)

%anufa'turing +,)777 i'!'les per da! 8 A

9uinness /oo: world re'ord $older sin'e

+,;.   Produ'tion e<'eeded -(+ %illion %ar: in

+,,,8=777

   Mar:et s$are of o*er >-? in t$e Indian%ar:et

COMPANY PROFILE

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  *@ports #icycles an! #icycle parts to o=er <%

contries0 incl!in contries sc" as ,70

+ermany an! t"e ,SA

  n 6ne 2??10 C&S( "a! assine! AAA to

)ero Cycles.

  T"is ratin reflects its !ominant position in

t"e cycle in!stry cople! /it" t"emanaementBs !emonstrate! a#ility to

sstain maret s"are

COMPANY PROFILE

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So'ial Corporate Responsiilities

Hero Group has always been actively involved in Social and

Medicare activities, such as providing medical facilities for the

under privileged, Hospitals, Heart Research Foundation and MobileMedical Vans. Hero also runs schools and colleges, maintains

 pars and public facilities

COMPANY PROFILE

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 /OAR@ OF @IREC1ORS  

Sh. Brijmohan Lal Munjal  Sh. Satyanand Munjal

  Sh. Om Parkash Munjal

  Sh. ijay !umar Munjal

  Sh. Sur"sh Chandra Munjal

  Sh. Ashish !umar Munjal

  Sh. Sunil !ant Munjal

 

Sh. Pankaj Munjal  Sh. S.!. Rai

  #r. M.A. $ahir 

  #r. #.R. Sin%h

COMPANY PROFILE

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Competitors 

  A=on cycles

  Atlas cycles

  Ti cycles

COMPANY PROFILE

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S4O1 ANALYSIS  STRENGTHS 

&Good brad a!"& H#$" !ar%"& & Mar%"& '"ad"r& Ioa&" d"*$*& D"a'"r* ar" b#*"** +ro! 'a*& !a, ,"ar*

 EA.NESSES 

&T/" r"* o+ ,'"* ar" #&" /$/& La% o+ &"ra&o b"&"" &/"o*#!"r* ad o"r* o+ &/" H"ro,'"* '&d4&5o!"&&or* o+ ,'"* ar" a''#r$#*&o!"r* b, o++"r$ $+&* a'o$ &/

&/" "/'"*6 /"r" o!a, 'a%*b"/d &/* */"r" a'*o4

OORTUNITIES &C!'les are still fa*orite a%ong :ids

&Consu%ers are now t$in:ing '!'le as a$ealt$ 'are produ't & Rising petrol pri'es& @ifferent inno*ati*e designs %a!in'rease t$e sales

THREATS & In'rease in 'o%petition wit$ national as

well as lo'al rands& In'reasing iron rates& More people are preferring %otoried*e$i'les wit$ i%pro*ed infrastru'ture

S'O( ANALYSIS

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FACA( AA(5SS

  Current Ratio = Current Assets

Current Liabilities

 YEAR CURRENT

ASSESTS(in lac)

CURRENT

LIABILITIES(in lac)

CURRENT

RATIO

)**+,)**- */.01 02-/.0 1.63

)**-,)**1 +0/.01 )01/./ 1.6

FINANCIAL ANALYSIS

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nterpretation: T"e t"m# rle for t"e crrent ratio

is 2:1. t"e present position of t"e company is Dite

satisfactory. T"e reason for lo/ crrent ratio is lessamont of cas" an! #an #alances.

FINANCIAL ANALYSIS

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!uic Ratio" !uic assets

#urrent $iab. YEAR !UIC"

ASSETS

CURRENT

LIABILITIES

!UIC" RATIO

)**+,)**- ))-1.-- 02-/.0) 1.

)**-,)**1 )1*2.+0 )01/./ 1.#

FINANCIAL ANALYSIS

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nterpretation: T"e t"m# rle for t"e Dic ratio is

1:1.T"e present position of t"e company is Dite

satisfactory. T"is ratio in!icatin t"at t"e company

is "i"ly liDi! so as to flfill C.( /ell in time.

FINANCIAL ANALYSIS

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 *T P&OFT &ATO

 *T P&OFT AFT*& TA*S G1??

  SA(*S

 YEAR Net profitafter tax

  Sales  N/P RATIO

)**+,)**- --/.3 00-3./ .'

)**-,)**1 0*)+.+3 0*2.10 &.'

FINANCIAL ANALYSIS

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nterpretation : T"e net profit ratio is more in 2??'-

2??< as compare! to 2??%-2??'.

FINANCIAL ANALYSIS

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PROJECT TITLE

  1O S1"@Y 1HE C"S1OMER

SA1ISFAC1ION A/O"1 HERO CYCLES’ PRO@"C1S AN@ I1S COMPE1I1ORS(

PRO4EC(

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O/#EC1I5ES 

  1o stud! t$e 'usto%er satisfa'tion aout

 Hero C!'les produ'ts(

  1o :now t$e grie*an'es of t$e dealers(

PRO4EC(

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 Resear'$ Met$odolog!

Na*+ ,- 02 +ci4i,n

#ata us"d Primary 5s"6ondary

Instrum"nt us"d P"rsonal int"r7i"8 8ith stru6tur"d9u"stionnair" 8ith :oth o;"n56los" "nd"d 9u"stions.

(ar%"t ar"a Ludhiana< Patiala< Na:ha.

(ar%"t ;o;ulation arious d"al"rs d"alin% in ="roCy6l"s

Sam;lin% t"6hni9u" 6on7"ni"n6" sam;lin%

(otal sam;l" si>" + d"al"rs

PRO4EC(

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C"S1OMER SA1ISFAC1ION 

  5#*&o!"r *a&*+a&o ) a usiness ter%) is a

%easure of $ow produ'ts and ser*i'es supplied

! a 'o%pan! %eet or surpass 'usto%er

e<pe'tation( It is seen as a :e! perfor%an'eindi'ator wit$in usiness

   In a 'o%petiti*e %ar:etpla'e w$ere usinesses

'o%pete for 'usto%ers) 'usto%er satisfa'tion is

 seen as a :e! differentiator and in'reasingl!$as e'o%e a :e! ele%ent of usiness strateg!.

PRO4EC(

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omains of Satisfaction

  Eality

  ;ale

  Timeliness

  *fficiency

  *ase of Access

 

nno=ation  Commitment to t"e cstomer 

  &eceipt of complaints

PRO4EC(

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   No of dealers are in dealing wit$ $ero '!'les

 sin'eB8

PRO4EC(

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  Factors inflencin t"e #yin #e"a=ior:-

factors Most

important

Important Netral !ess

Important

!east

Important

Net Score

Eality < 1> 1 ?

Price 14 1' % ? ?

(oos 11 1% < 2 ?

8ran!mae

1? 1' 1 ?

PRO4EC(

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  Sales of t"e ealers:

  " sales of #ero pro$cts No of $ealers

(ess t"an 2%H   %

8et/een 2%H - 3% H   &

8et/een 3%H - %? H   '(

ore t"an %?H   ')

PRO4EC(

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Extremel*satisfie$

Satisfie$ Neit#ersatisfie$ nor$issatisfie$

Dissatisfie$ Extremel*$issatisfie$

n time

!eli=ery

< 1% < % 1

+oo!Dality

14 1> 3 ? ?

*asya=aila#ilityof spare parts

1? 13 4 > ?

PRO4EC(

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Extremel*satisfie$

Satisfie$ Neit#ersatisfie$ nor$issatisfie$

Dissatisfie$ Extremel*$issatisfie$

nno=ati=e in!esins

1% 14 ' ? ?

Promotionaltools lieifts /it" prc"ase

? 4 % 1' 1?

+oo! in pro!ctEality

1% 1< 3 ? ?

PRO4EC(

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Co%parison wit$ ot$er /rands

PRO4EC(

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  Co%peting rands for ran: + in salesB

Different +ran$s no of $ealer ,#o -a.e ran '

)ero cycles 3%

A=on cycles ?

Atlas cycles ?

Ti Cycles ?

PRO4EC(

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  Co%peting rands for ran: = in salesB

Different +ran$s no of $ealer ,#o -a.e ran 0

)ero cycles *

A=on cycles 0-

Atlas cycles 2

Ti Cycles 00

PRO4EC(

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  Co%peting rands for ran: + in inno*ati*e

designsBDifferent +ran$s No of $ealer ,#o -a.e ran

'

)ero cycles 03

A=on cycles

Atlas cycles 0

Ti Cycles 0)

PRO4EC(

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   i! t"e cstomers !eman! any e@tra featre

in t"e #icycle at a marinal increase in

 priceI

Response No of $ealers

5es 1

 o 1'

PRO4EC(

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&ecommen!ations

  T"ere is a "e !eman! of fancy cycles in

t"e areas lie Patiala.

  +ift sc"emes may #e intro!ce! to en"ance

t"e sales.

  T"e company s"ol! pro=i!e a!!itional

featres to t"e e@istin mo!els e.. t#eless

tires.

PRO4EC(

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  T"e company s"ol! oraniJe t"e meetin

of t"e !ealers from time to time an! s"ol!

as t"eir rie=ances an! t"eir sestions of

"o/ t"ey can increase t"eir sale or "o/ t"eycan impro=e t"eir pro!ct.

PRO4EC(

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  n t"e areas lie in Patiala an! "anna Ti

cycles is #ecomin t"e lea!in competitor in

fancy cycle maret.

  T"e st!y s"o/s t"at in t"e sale of companyof t"e company #ran! imae plays an

important role. So t"e company s"ol!

concentrate in t"e impro=ement in t"e #ran!imae

PRO4EC(

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 Li%itations of t$e stud!

  8sy sc"e!le of t"e respon!ents

  &elctant to s"are t"e information.

  T"is st!y only #elons to t"e (!"iana0 Patiala0

 a#"a !ealers so t"e responses of !ealers ofot"er parts of t"e contry may =ary in t"eir

responses.

  T"e researc" /as con!cte! in t"e present

 pre=aile! con!itions. T"ere can #e some

flctations in t"e maret. /"ic" can offset t"e

fin!ins.

PRO4EC(

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