HELSINKI IAB-SEMINAR

21:ST OF NOVEMBER 2013

1 1 / 2 1 / 2 0 1 3 w w w. s m a r t c l i p . c o m

THE COMPANY

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• LAUNCHED IN GERMANY 2008• PART OF ADCONION MEDIA GROUP• LARGEST ONLINE VIDEO NETWORK IN EUROPE• CO-OPERATION WITH LG, SAMSUNG AND PHILIPS - CTV• MULTI-PLATFORM ONLINE VIDEO• VOTED BEST ONLINE VIDEO PLATFORM 2012 (EUROPEAN READERS AWARD)

• LAUNCHED IN THE NORDICS 2010• LAUNCHED FINLAND OCTOBER 2012• ACTIVE IAB MEMBER IN ALL NORDIC MARKETS

• MORE THAN 450 PUBLISHERS• AVERAGE CAMPAIGN: 1,3 MILLION IMPS, FREQUENCY OF 4/C, PERIOD OF 3 WEEKS • 2010 - 21 CAMPAIGNS• 2011 - 502 CAMPAIGNS• 2012 - 1127 CAMPAIGNS• 2013 YTD- +2000 CAMPAIGNS • 97,8% COMPLETION RATE ON CAMPIGN DELIVERY 2012

•

THE NETWORK

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SWEDEN DENMARK

FINLANDNORWAYMORE THAN 450 SITES

UNIQUE

4 100 000

1 700 000

1 900 000

1 700 000

MULTISCREEN USAGE IS REALITY

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Video consumption on non-PC devices is growing rapidly and has overtaken PC. Smartclip can deliver ad solutions

across all four screens

THE POST – PC ERABy volume of data , more video is now watched on devices other than a PC

45%

55%

Desktops & Laptops

Smart TV’s, Game Consoles,

Set-Tops, Tablets & Smartphone

(Source: Sandvine 2011)

▶ 1,7 MILLION UNIQUE/W

IN FINLAND

▶ ALL DEVICES

▶ BRAND SAFE

▶ TRANSPARENCY

▶ ADVANCED REPORTING -

EPINION

PRODUCTS

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IN-STREAM SHAZAM FOR TV

▶ TOP 10 APP IN THE

WORLD

▶ MAKE THE TV SPOT

INTERACTIVE

▶ 600 000 FIN USERS

▶ 1 MILLION TAGS PER

MONTH

▶ 14-39 YEARS OLD

▶ SAMSUNG, LG, PHILIPS

▶ 200 000 HOUSEHOLDS

▶ CLICK TO PLAY OR APP

▶ LIGHT-USERS OF TV

▶ FAST GROWING

▶ CONTENT

DISTRUBUTION

▶ 3D POSSIBILTIES

▶ 20-39 YEARS OLD

CTV HOMEPAGE

▶ COMBINATION WITH IN-

STREAM, NEGATIVE OR

POSITIVE TARGETING

▶ CPM OR CPV

▶ CTV

▶ LONGER CONTENT

IN-BANNER

SHAZAM FOR TV

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7

How Shazam Works

Shazam call to action

Viewer sees your TV commercial and responds to call to action via their smart phone using the trusted discovery app Shazam

Shazam returns a customResults page designed effectively to support your ad campaign

SMART-TV

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SAMSUNG, LG AND PHILIPS – HOME PAGES

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SAMSUNG, LG & PHILIPS – CLICK OPTIONS

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Click to Video Click to App (LG and Philips only)

Clickable display ad Full screen video Clickable display ad Full-screen brand application

Click to Webpage / Microsite Click to Ad Image

Clickable display ad Full screen website / microsite(optimized for TV usage)

Clickable display ad Full size ad image

SO, WHAT IS THE NEXT STEP IN ONLINE VIDEO?

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FUTURE OF TV - ADVERTISING

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IP Delivery

BroadcastONE TO MANY

ONE TO ONE

LINEAR TV

ADVERTISING

CONTENT

Hybrid Broadcast Broadband TV or “HbbTV”, is a major new pan-European initiative aimed at harmonising the broadcast and broadbanddelivery of entertainment to the end consumer through connected TVs and set-top boxes.

NEW FORMS OF ADVERTISING AND DELIVERY...

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BRANDING ON APP-STARTAPP-TAKEOVER

PRE/MID-Roll

INTERACTIVITYTARGETING DATA-CAPTURE

ENGAGEMENT-MEASUREMENT CROSS DEVICE MATCHING

ETC.....

OVERLAYS

...AND ENABLE INTELLIGENT CAMPAIGNS ACROSS TV AND DIGITAL.

39 %

26 %

11 %

10 %

3 %

7 %4 %

TV

Digital

Newspaper

Radio

Directories

Magazine

Outdoor

69Example budget spilt by media channel (DE)

–15–

IN SUMMARY - THE FUTURE IS HERE AND TV ADVERTISING...

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...WILL BE PART OF MULTISCREEN CAMPAIGNS

...WILL BE DELIVERED THROUGH ADSERVER TECHNOLOGY

...WILL CHANGE THE PLAYERS WITHIN THE ECOSYSTEM

...WILL MOVE MONEY FROM TRADITIONAL TV DELIVERY TO

ONLINE VIDEO DELIVERY

THANK YOU!

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ROBERT BJÖRK

Sales Director

bjork@smartclip.com