Helping Small Businesses Succeed on the Web Slide 2 Before you
succeed on the web, you must be ON the web. Slide 3 Why do small
businesses need websites? Slide 4 Customers EXPECT to be able to
find businesses online Highly accessible information that
businesses control Interact with potential or existing customers
Remove the shackles of geography Cheap form of advertising Level
the playing field E-commerce Slide 5 Just having a website is not
enough. Slide 6 Survey of SMB websites: 60% don't list a phone
number 75% lack an email link on their homepage 65% lack a contact
form Less than 20% link to social media sites 93% are not mobile
compatible Initial findings from the latest SMB DigitalScape
analysis were presented by BIA/Kelsey Slide 7 This is the problem.
How can we fix it? Slide 8 What we will talk about in this session:
What Jimdo is and how we can help Working with SBDCs SmallBizRocket
Initiative Working with clients Launching SmallBizRocket in your
state Slide 9 T-Shirt! Slide 10 What is Jimdo? Slide 11 One Stop
Shop for Websites Online website builder Blog Store Mobile
Unlimited pages Domain name Hosting Email Accounts Slide 12 Since
2007 Over 6 Million Websites 11 Languages Profitable and in it for
the long run San Francisco, Hamburg, Tokyo, Shanghai Slide 13
Product Slide 14 Websites, Websites, Websites Slide 15 Online Store
Over 100,000 online stores since 2012 400,000 sales $10M in sales
Mobile Automatic optimization for smartphones 15% of visits in June
2012 Slide 16 Social Website is central to your social strategy
Easy to share with top networks SEO SEO-friendly from the get-go
Simple to add title tags, keywords, links Slide 17 Customer Support
Slide 18 Slide 19 But you don't have to take my word for it...
Slide 20 Slide 21 www.rotaryfornortherntanzania.org
www.magnacars.com www.calsbir.com asbdc.jimdo.com Slide 22 T-Shirt!
Slide 23 In Search of America's Small Businesses Slide 24 Why work
with SBDCs? Slide 25 Success Slide 26 Slide 27 Launched August 17th
at the GrowBiz conference in San Diego Slide 28 Initial Applicants
90% have < 5 employees 33% in business >10 yrs 33% in
business < 1 yr 38% have not used SBDC services before Slide 29
T-Shirt! Slide 30 Blueprint for Success Slide 31 How to use the
Blueprint with Clients Step 1: Set Up and Plan Your Site Slide 32
Identify Your Audience What information are they are seeking? Slide
33 Who are the primary and and secondary audiences? What is your
message to them? What information are they looking for? How would
they like the information to be presented? What is the correct
voice? Pitfalls? Best practices? Slide 34 Create a site outline.
Slide 35 Based on your identified audience's needs Sort into 5 or 6
primary groups Create a hierarchy Calls to action Direct and
indirect navigational routes Pitfalls? Best practices? Slide 36
Gather text, photos, and other content for your site. Slide 37
Logo! Short and long descriptions of the company Existing writing
must be modified for the web Images are important Videos are gold
Pitfalls? Best practices? Slide 38 Let's hear from a consultant who
has tried out SmallBizRocket Jessica Murr Owner, Entrepreneur SBDC
Consultant Slide 39 Launching SmallBizRocket in Your State
