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© 2016 SAP SE or an SAP affiliate company. All rights reserved. Helping Customers Win in the Digital Economy: Innovation and Disruption. Kylie Watson

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Page 1: Helping Customers Win in the Digital Economy: …assets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...Digital Mastery Assessment Ecosystem Context Discovery Digital Economy Overview

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

Helping Customers Win in the Digital

Economy: Innovation and Disruption.

Kylie Watson

Page 2: Helping Customers Win in the Digital Economy: …assets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...Digital Mastery Assessment Ecosystem Context Discovery Digital Economy Overview

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 2

Digital Disruption: Context

New York. 5th Avenue, Easter morning 1900

Page 3: Helping Customers Win in the Digital Economy: …assets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...Digital Mastery Assessment Ecosystem Context Discovery Digital Economy Overview

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 3

Digital Disruption: Context

New York. 5th Avenue, Easter morning 1913

Think back to 2004….

Page 4: Helping Customers Win in the Digital Economy: …assets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...Digital Mastery Assessment Ecosystem Context Discovery Digital Economy Overview

4© 2016 SAP AG or an SAP affiliate company. All rights reserved.

Industrie 4.0 for Education, Training and Work - The trends, challenges, recommendations

Cyber-physical systemsBig DataMachine Learning Autonomous Systems

Digitization & techn. innovations

Changing expect. from workSharing Economy‘Prosumer’ economyOpen economy

Cultural change

Platform BusinessesService-oriented biz modelsUsage-based pricingInternet of services

New business models$

Market of one Extreme variabilityDe-centralized/shared production

Change in operation and production

Programming & Statistics new „lingua franca“

Difference white / blue collar blurring

Geographic Challenge

New Models of Leadership &

Change

Maths and science skills

Interdisciplinary skills

Job biographies become fluid

Quick Knowledge Decay

Innovation culture in Australia

TR

EN

DS

CH

AL

LE

NG

ES

Education transformation

RE

CO

MM

EN

DA

TIO

NS

• STEM marketing program • Industry 4.0 workforce

roadmap • ‘Work 4.0’ White paper• Leverage German programs

and experience

STEM & Workforce Transition

• Emphasis: diversity of thinking• Establish and/or promote

specific programs for developing girls in STEM

• Define inclusiveness targets across all recommendations

Diversity

• Establish incremental R&D tax incentives for Industry 4.0

• Incentivise industry case studies and lighthouse ideas

• Review German acceleration and innovation programs

Acceleration

• Academia-industry alignment• Focus on ‘job ready’ graduates• Tier based educational,

vocational & training programs• Review German program in

address ‘Future of Work’

Future of Education

Page 5: Helping Customers Win in the Digital Economy: …assets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...Digital Mastery Assessment Ecosystem Context Discovery Digital Economy Overview

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5

Being Disruptive – Tried and Tested Evidence Based Tools

SAP BTS Innovation

Management Framework

Technology Radar for IoT

Business Modeling Canvas

Business Model Pattern Library

55+7 business model patterns

IoT Sensor & Demo Cloud

CUSTOMER

JOURNEY

TOU

CH

PO

I

NTS

AC

TIO

NS

MIN

DS

ET

MIN

DS

ET

AC

TIO

NS

TOU

CH

PO

I

NTS

2 VALUE

DISCOVERY

Page 6: Helping Customers Win in the Digital Economy: …assets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...Digital Mastery Assessment Ecosystem Context Discovery Digital Economy Overview

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6

Disruptive: Business Model Innovation – Key Steps

Digital Mastery Assessment

Ecosystem Context Discovery

Digital Economy

Overview

Opportunities Threats

Value Proposition

Empathy

Ideation

Business Model

Pilot IoT device

Experience

Ideas using

digital tech.

Deep Understanding

of Targeted Customer

Customer Pains/Gains

Pain relievers/

Gain Creators

Digital Business

Model Patterns

Best Practices

Digital Constraints

Prototype,

Test,

Feedback

Sales Pitch

Design Challenge

Idea Sketch

Customer & Value

New Model design Hypothesis

ImprovementRequirements

Specific Customer Definition

2 VALUE

DISCOVERY

Page 7: Helping Customers Win in the Digital Economy: …assets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...Digital Mastery Assessment Ecosystem Context Discovery Digital Economy Overview

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 7

An Innovation Tool: NUF Test

Evaluate ideas with this matrix (1-10 points)

Instructions:

Group Exercise

Outcome:The goal of this game is to check big ideas against the realities they will face after the meeting is over. It is not intended to "kill"

good ideas, but to identify possible weak points so they can be shaped and improved

New:

• Has the idea been tried before? An idea will score higher here if it is significantly different from approaches that have come

before it. A new idea captures attention and possibility.

Useful

• Does the idea actually solve the problem? An idea that solves

the problem completely, without creating any new problems,will score betterhere.

Feasible

• Can it be done? A new and useful idea still has to be weighed against its cost to implement. Ideas that require fewer resources

and effort to be realized will score betterhere.

Page 8: Helping Customers Win in the Digital Economy: …assets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...Digital Mastery Assessment Ecosystem Context Discovery Digital Economy Overview

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 8

Digital Disruption requires big thinking!

• Drones to map utilities LVN

• Google cars to track rogue emissions

• Wearables for the hospital of the future (way finding)

• Wearables for military human performance and supply chain

• Changes to contracts to ensure suppliers provide greenhouse gas emission information

• Selling road crash and driver behaviour data back to government

• Supply chain disruption e.g. cosmetics company (subscription model)

Page 9: Helping Customers Win in the Digital Economy: …assets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...Digital Mastery Assessment Ecosystem Context Discovery Digital Economy Overview

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 9

It ALL has to be underpinned with appropriate enablement support!

Don’t leave people behind!

It must be…

Relevant Ongoing On-the-Job

specific to my role enablement-tool access

all year-round

realtime support in the

moment of need

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 9

Informal & Social

flexible, interactive &

collaboration technologies

Page 10: Helping Customers Win in the Digital Economy: …assets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...Digital Mastery Assessment Ecosystem Context Discovery Digital Economy Overview

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10

Success in the Digital Disruption:

Change Management Support

To effectively manage, measure and drive change, we focus on key components.

High

Process

Medium High High

People Technology Organisation

SLIDE 10• FEBRUARY 2017PROJECT REFRESH HIGH LEVEL CHANGE IMPACT ASSESSMENT

Page 11: Helping Customers Win in the Digital Economy: …assets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...Digital Mastery Assessment Ecosystem Context Discovery Digital Economy Overview

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 11

Success in the Digital Disruption:

Change Management Cycle

Ensuring

sustainability

of change

Creating

Conviction

Making

results felt

Creating

Orientation

Ensuring

ability

1

Ensuring

uniform

perception

2

3

5

6

4

Organizational Change Management is the service that enables business and IT to get management and

employees engaged through appropriate knowledge, skills, tools, and techniques.

Page 12: Helping Customers Win in the Digital Economy: …assets.dm.ux.sap.com/anz-art-of-possible/pdfs/AoP_Mel...Digital Mastery Assessment Ecosystem Context Discovery Digital Economy Overview

© 2016 SAP AG or an SAP affiliate company. All rights reserved.

Thank You! For Detailed Information, please

contact: Kylie Watson (BTS)

Twitter: @sociologykylie

#artofthepossible