INTERNAL

Javier Desentis I Chief Operating Officer, SAP North Latin America and Caribbean

La Empresa Inteligente

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An SNP Company

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The Digital Era is evolving into The Intelligence Era

• Widespread PC adoption

• Broadband Internet

• ERP and business process

technologies

• Mobile & Smartphone

ubiquity

• Cloud Computing

• Social Networks

• Big Data

• Machine Learning &

Artificial Intelligence

• IoT & Distributed

computing

• Blockchain

ENABLING TECHNOLOGIES

Mainframe & PCs1960s – 1980s

Client Server & Internet1990s - 2000s

Intelligent Technologies2010s - 2020s

Cloud, Mobile & Big Data2000s - 2010s

• Transistors & silicon

revolution

• Large scale Mainframe

Computing adoption

• Emergence of PC’s

• Plant floor automation

VALUE CREATION

Industrial

Automation

Business

Process

Automation

Digital

Transformation

Intelligent

Enterprise

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Intelligent technologies will drive a next-generation value economy

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Businesses face new challenges amidst digital disruption

“How do I fund innovation for

tomorrow while still running

today’s business and

delivering profitable growth?”

- CEO, CFO

“How do we better

understand what our

consumers really want and

how do we deliver the best

experience for them?”

- CMO, CRO, Head of Sales

“How can we use our data

create an engaging

employee experience across

all groups of employees?”

- CHRO

“How can I draw more

actionable insights from my

enterprise data to help my

business partners react faster

to new opportunities?”

- CIO

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*Source of the top 10 priorities list:

“The Next Steps in Digital Transformation: How Small and Midsize Companies Are Applying Technology to Meet Key Business Goals,” IDC InfoBrief, January 2017, sponsored by

SAP and based on an IDC survey of 3,904 business professionals within companies with between 10 and 999 employees in 13 different countries.

Top 10 Business Priorities for SMEs

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Agility

the ability to respond faster to changes in

the marketplace or the business and

pivot business processes towards the

right customer outcomes

Visibility

the ability to collect and connect data that

was previously siloed and recognize

unseen patterns

Focus

the ability to simulate the impact of

potential options and direct scarce

resources to the areas of maximum

impact

Capabilities

Deliver best-in-class

customer experience

by anticipating and proactively responding

to end-customer needs

Do more with less and

empower employees

through process automation and freeing up

people to do more meaningful work

Invent new business models and

revenue streams

by monetizing data-driven capabilities and

applying core competencies in new ways

Outcomes

The Intelligent Enterprise Accelerates Value Creation

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Why Should Companies Start Now?

Companies planning to embark on digital transformation should not underestimate the challenges

ahead.

RUN VS. INNOVATE

CORPORATE CHOLESTEROL

INNOVATION CULTURE

Executives struggle to strike a balance between the need to keep running a current profitable business and investing for

future innovations. Quite often these two goals conflict, and most executives mistakenly focus only on the former and ignore

the latter.

The older the company is, the more stuck they are with policies, procedures, layers of management and risk aversion. Their

own processes get in the way of change.

Digital transformation is a journey without a destination. Companies need to build the right talent, skills, and partnerships to

capitalize on digital opportunities.

COMPLEX IT INFRASTRUCTURE

For an average organization with 30+ applications per billion of revenue, 70-80% of the IT budget is spent on keeping the

lights on. It is difficult to manage data as a strategic asset and enforce master data governance across a fragmented portfolio.

This means considerable value potential is untapped as companies cannot even use 1% of the available data. Also

executives do not have the necessary visibility into operational and financial performance to manage quick course

corrections.

Intelligence will reinvent industries

and change business forever

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For 46 years, SAP has lead the market in business performance across 25

industries and seven lines of business

Over 76% of the world’s transactions run

on SAP technology and solutions

150 million cloud users leverage our

solutions in 180 countries.

1.9 trillion run on SAP’s business

network

But yesterday’s accomplishments won’t guarantee tomorrow’s success. We have a duty to support our customers in their

journey to a digital future.

In 2010, we rebooted our vision and our mission.

Our VISION is to help the world run better and improve people’s lives.

Our MISSION is to help every customer become a best-run business.

The best-run businesses

make the world run better.

Thank You.Javier Desentis

Chief Operating Officer, SAP North Latin America and Caribbean