Hello. Ciao.

Ya Sas!

I am Andrei. I am

a creative strategist.

In short,

I imagine possibilities.

I study markets, observe people, and make

connections.

My weapon of choice is

creativity.

It should be yours

too.

It is omnipresent, inexhaustible,

& unstoppable.

And it will “future-proof” you.

In Tibet, they call it simply

“natural”.

Google says,

Google says,

“Firms are keen to encourage creativity.”

Right.

In words, yes.

In deeds, no.

Reason & Logic

Emotion & Empathy

Creativity is avoided.

It is a risk.

Fears of unknown

failure reaction.

Because

Creativity is dormant.

Untapped.

Awesome things happen

despite, not because.

Creativity is

the answer.

Coke knows it

NYT knows it

Apple, Uber, Nike, Tesla, Google, AirBnB, WeWork,

- all thrive on it.

I don’t know what you do, and which are your struggles,

what I do know is that

creativity is the answer,

and I’ll try to give you some tools & some tips, in 30 mins.

How about an alphabet?

26 letters 26 key-words 26 slides*

to take home.

*All

in random order.

C is for

Choice.

It will not just happen.

M is for

Muscle.

You actively

build it.

A is for

Abundance.

Let’em flow.

They are endless.

E is for

Execution.

Some dream,

some do.

F is for

Failure.

Fail. Fail more. Fail better.

I is for

I don’t know.

“I don’t know”

is perfectly fine.

U is for

Uncomfortable.

That’s a great litmus test in itself.

P is for

Protect.

Ideas are

all too fragile.

S is for

Sacrifice.

Give up

in order to get.

D is for

Decisions.

Don’t keep us on the fence.

Q is for

Quick!

Work that

speed-to-market!

G is for

Gang.

Everybody needs to get behind it.

T is for

Tiny.

Baby-steps, man,

baby-steps.

R is for

(under the) Radar.

Do it,

then show it.

V is for

Versions.

1.1, 1.2, 1.3, 1.3.1…

X is for

Intersections.

Where the magic happens.

H is for

Humans.

Do it

for the people.

Y is for

Why?

Deeper questions.

Z is for

Zeitgeist.

Keep your eyes and ears on the “street.”

B is for

Bullsh*t.

Now get it outta here.

K is for

Kisses.

Show love

to those who who get it.

N is for

Network.

Build a network for fresh POVs.

O is for

OMMMM.

Relax

that brilliant mind of yours.

Yuval Noah Harari

W is for

Waves.

A whole different

frequency.

J is for

Jackpot.

You’ll hit one,

soon enough.

L is for

Learnings.

Database of

experiences.

So, there you go.

Don’t fear creativity.

But act on it.

You are wildly creative, my friend.

Watch your thoughts, for they become your words.

Watch your words, for they become your actions.

Watch your actions, for they become your habits.

Watch your habits, for they become your character.

Don’t wait until creativity strikes you. YOU strike it first.

Thanks!

@andrei.kaigorodov