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7
Saturday, 3:00 – 4:30General Assembly Theater A
Join the communitywww.edweb.net/transformationalleadership
Research Collaboration
edWeb.net * MMS Education * IESD * MCH, Inc.
To benchmark attitudes, perceptions and
utilization of social networking websites
and content-sharing tools by principals, teachers,
and school librarians.
8
11
Research Initiatives
Online survey 82,900 educators: principals, teachers, and school librarians. Fall
2009 - 1,284 responses.
In-depth online interviews with 12 principals who participate in social networking.
February 2010
12
61% of educators surveyed alreadybelong to one or more SN websites
Question: Social networks are growing rapidly in popularity. Are you currently a member of or have you ever joined a social networking website like Facebook, MySpace, Ning, LinkedIn or one of the social networking websites created for educators (e.g., We Are Teachers, edWeb.net, etc.)?
61%
62%
54%
70%
39%
38%
46%
30%
0% 20% 40% 60% 80% 100%
All
Teachers
Principals
Librarians
Yes
No
1%
1%
1%
1%
2%
2%
2%
5%
11%
14%
20%
85%
0% 20% 40% 60% 80% 100%
We the Teachers
Teachade
Tapped In
Learn Central
We Are Teachers
Ning in Education
edWeb.net
Classroom 2.0
Ning
MySpace
13
Facebook has highest membership; education sites still in early growth stage
Question: Please indicate if you are a member of any of these sites.
2%
4%
9%
21%
13%
77%
4%
8%
16%
17%
18%
81%
1%
4%
9%
9%
25%
91%
0% 20% 40% 60% 80% 100%
edWeb.net
Classroom 2.0
Ning
MySpace
Teachers
Librarians
Principals
14
Social networking sites have different appeal for principals, teachers and librarians
Analysis of membership by job function: teacher, librarian, principal.
76%
27%
10%
31%
9%
18%
23%
29%
10%
24%
39%
31%
4%
31%29%
10%
0%
20%
40%
60%
80%
FacebookMySpaceLinkedInNing
15
While Facebook has very high enrollment from educators, 76% report they seldom or never use it.
Question: Please indicate how frequently you visit the sites you belong to.Note: usage for education sites were comparable to Ning and Linkedin but sampling sizewas too small to be statistically meaningful.
Weekly or More
Monthly
Periodically
Seldom/Never
85%
72%
47%
18%
5%
2%
6%
2%
30%
15%
8%
1%
0% 20% 40% 60% 80% 100%
To connect with friends
To connect with family members
To connect with professional peers and
colleagues
To stay current with the latest Web 2.0
technology
To make connections for job and career opportunities
To generate or try to generate income
16
Educators use different typesof social networking sites for different purposes
Question: Please tell us how you are using general social networking sites vs. professional/education sites (e.g. LinkedIn, Ning in Education, We Are Teachers, edWeb.net, etc.).
General
Professional/Educational
17
Concerns include privacy, lack of time, email overload and restricted access.
Question: Please indicate the concerns you may have about joining a general social networking site (e.g. Facebook, MySpace, Ning) vs. a professional/education social networking site (e.g. LinkedIn, Ning in Education, We Are Teachers, edWeb.net).
18
Educators see value for using social networking in many areas of education
Question: Social networking sites provide tools for people to connect and collaborate online. Whether you are or are not a member of a social network, please indicate if you see value in using this type of technology in education for the following purposes:
19
Looking ahead, educators are more likely to join a social networking site dedicated to education
Question: How likely are you to join a new or additional social networking site in the next 12 months?
16%
5%
23%
10%
34%
21%
0%
10%
20%
30%
40%
Already a member Not a member
General Site
Professional Site
Education Site
20
Educators who have joined a social networkare more positive than those who have not
35%
29%
31%
27%
39%
40%
38%
41%
40%
39%
44%
42%
45%
44%
29%
33%
37%
40%
43%
44%
46%
50%
51%
53%
56%
60%
61%
64%
0% 10% 20% 30% 40% 50% 60% 70%
To find job and career opportunities.
To find information on products and services.
To connect with the local community to get local support.
To become familiar with social networking.
To connect with students
To connect with parents
To get support from peers to cope with job challenges.
To receive online professional development support.
To learn how social networking and Web 2.0 applications can be incorporated into teaching.
To create groups to collaborate on projects.
To improve school-wide communications with staff, students and parents.
To connect with professional peers and colleagues.
To create professional learning communities.
To share information and resources with educators.
Members
Non-Members
Perceived value of social networking: those who are a member of an SNS vs. those who are not.
28%
33%
33%
49%
45%
40%
51%
53%
61%
54%
50%
61%
61%
65%
0% 10% 20% 30% 40% 50% 60% 70%
To find information on products and services.
To find job and career opportunities.
To connect with the local community to get local support.
To become familiar with social networking.
To connect with students
To connect with parents
To get support from peers to cope with job challenges.
To receive online professional development support.
To learn how social networking and Web 2.0 applications can be incorporated into teaching.
To create groups to collaborate on projects.
To improve school-wide communications with staff, students and parents.
To connect with professional peers and colleagues.
To create professional learning communities.
To share information and resources with educators.
Teachers
Librarians
Principals
21
Librarians see the highest value overall
Perceived value of social networking by job function: teacher, librarian, principal
93%
68%
68%
67%
46%
35%
34%
29%
28%
26%
19%
18%
17%
14%
11%
82%
36%
46%
56%
26%
16%
14%
16%
11%
16%
8%
8%
8%
3%
3%
0% 20% 40% 60% 80% 100%
Use online search engines
Upload digital photos to a computer
Send text messages
Search for educational products and services
Watch videos online
Download music
Read blogs
Take videos using any type of device
Maintain/update a personal website
Use an online photo service
Play video games online
Download podcasts
Upload/share videos online
Maintain / update a personal blog
Visit a virtual world
22
Members of social networks are more engaged in all online activities
MembersNon-Members
47%
36%
20%
16%
12%
11%
12%
13%
11%
9%
6%
5%
4%
2%
2%
24%
32%
20%
24%
11%
22%
6%
19%
5%
7%
9%
21%
35%
7%
1%
19%
29%
13%
10%
3%
13%
2%
13%
4%
4%
3%
14%
3%
7%
1%
0% 20% 40% 60%
YouTube
Wikipedia
Blogs
Google Docs
RSS Feeds
Wikis
Podcasts
Flickr
Widgets
Delicious
TeacherTube
Webinars
Ustream
Digg
Personal
Professional
Classroom
23
Adoption varies for personal, professional, and classroom use
Question: Are you currently using any of the following content-sharing tools/websites for personal use, professional use or in the classroom?
24
Use of tools for professional purposes varies by job positionUse of content-sharing websites/tools FOR PROFESSIONAL USE by job function
15%
29%
17%
18%
13%
15%
16%
13%
7%
8%
6%
5%
3%
7%
1%
47%
36%
25%
34%
33%
39%
28%
22%
20%
19%
13%
11%
10%
7%
1%
56%
33%
31%
27%
21%
21%
23%
28%
10%
4%
5%
3%
7%
8%
1%
0% 20% 40% 60%
Webinars
Wikipedia
YouTube
Google Docs
Blogs
Wikis
TeacherTube
Podcasts
RSS Feeds
Delicious
Widgets
Flickr
Ustream
Digg
Teachers
Librarians
Principals
25
In the classroom, Wikipedia and video predominateUse of content-sharing websites/tools FOR CLASSROOM USE by job function
36%
25%
19%
14%
15%
12%
13%
9%
4%
3%
5%
3%
3%
2%
1%
35%
19%
15%
18%
18%
18%
12%
7%
6%
5%
4%
5%
4%
1%
1%
13%
11%
5%
8%
5%
11%
6%
4%
2%
4%
1%
1%
2%
2%
1%
0% 20% 40%
Wikipedia
YouTube
TeacherTube
Wikis
Blogs
Podcasts
Google Docs
Ustream
Widgets
Webinars
Flickr
Delicious
RSS Feeds
Digg
Teachers
Librarians
Principals
Principal Interviews
Teachers are looking to school leaders for guidance, training and professional development.
Wanted to interview principals who are using social networking:
• How are you using it (personally and professionally)?
• What is your experience?
• Are you using it with students?
• What are the barriers?
• What are your school/district policies?
• What do you see as the long-range potential?
26
Personal/Professional Use
All of the principals found that social networking was fun for personal use, and very helpful for professional collaboration with colleagues.
All of the principals saw value in connecting with colleagues to share ideas and find solutions quickly.
Many saw a high value for using social networking for professional development for teachers
27
Personal/Professional Use
There was very little consistency in how principals were participating in social networking and the sites being used.
There were wide variations in district policies regarding the use of social networking sites
28
Student Use
All of the principals indicated students have a high level involvement with social networking
All of the principals said students do not have access to social networks at school.
Most of the principals thought social networking would improve students’ educational experience: more social/collaborative, improved motivation and engagement, connection to real-life learning.
29
Student Use
All of the principals said their school/district policies on social networking are inadequate, non-existent, or a work in progress.
Many of the principals noted the use of other collaborative technologies—Moodle, Blackboard, blogs, wikis, Google Docs—but social networking is virtually “persona non grata” in schools.
30
Ask your school librarian to be your Web 2.0 Guru.
Consider using edWeb.net as a professional social network to create professional learning communities.
Extend the value of your professional development programs.
Encourage teachers to create communities to share best practices and lesson plans—a valuable archive of their work.
33
Start a principal’s blog. Do you already have a newsletter?
Create an online leadership community for your school to share information on issues and initiatives.
Push your education vendors to include online networking with their professional development and training services. Get them to implement a network and train your staff for you.
34
Ask your school librarian to create a team to address the challenges of using Web 2.0 technology in the classroom.
Include students on the team—the younger the better.
Identify Web 2.0 tools you can start using in the classroom now.
Find and challenge big brother.
Create a program on the safe and appropriate use of the Internet.
35
37
Saturday, 3:00 – 4:30General Assembly Theater A
Join the communitywww.edweb.net/transformationalleadership
38
Stop by our booth – 1936
For more information or a copy of our research:[email protected]
Contact me directly:Lisa Schmucki
[email protected] me a message on edWeb!