1

havasmedia

@ havasmedia | Mar 30 2009

Havas Media is the global media networkresponsible for Meaningful Brands. Agenciesinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG.

Tweets 3,234

Followers 6,893

Following 728

@havasmedia Follower ReportKey Metrics: @havasmedia | November - 20 - 2012

Total Followers

6,894

@havasmedia has 6,894 Twitter followers and we've classified the ones we could into Consumer,Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment ofanonymous and spam accounts, which we do not factor into our audience metrics.

Social Pull

35x

Pull is a good measure of how influential @havasmedia 's audience is, compared to the average Twitteraccount - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of thiscalculation, is gauged by how well connected @havasmedia 's followers are across sixty social sites,compared to the average consumer. A higher Pull suggests you have important people in your audience,and are thus better able to spread your message far and wide.

Identified Audience

IDENTIFIEDAUDIENCE

2

havasmedia

@ havasmedia | Mar 30 2009

Havas Media is the global media networkresponsible for Meaningful Brands. Agenciesinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG.

Tweets 3,234

Followers 6,893

Following 728

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of havasmedia's followers has 2,703 connections acrossall social media platforms.Therefore, havasmedia can potentially indirectlyreach 6,235,713 (2,307 x2,703) people.

Audience Demographics

SEX

Insights :-*Statistics based on 75% of havasmedia's followers,whose sex we were able todetermine.

AGE RANGE

Insights :- 44% havasmedia's audience is between 26 -35.- *Statistics based on 9% of havasmedia's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.

3

havasmedia

@ havasmedia | Mar 30 2009

Havas Media is the global media networkresponsible for Meaningful Brands. Agenciesinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG.

Tweets 3,234

Followers 6,893

Following 728

Audience Demographics [continued]

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average havasmedia's femalefollowers tend to be more inthe 26 - 35 age range.

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average havasmedia's malefollowers tend to be more inthe 36 - 45 age range.

Audience Geographic Insights

TOP CITIES

Insights :- havasmedia has a higherpercentage of followersfrom Madrid, Madrid, Spainthan the typical Twitteruser.

4

havasmedia

@ havasmedia | Mar 30 2009

Havas Media is the global media networkresponsible for Meaningful Brands. Agenciesinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG.

Tweets 3,234

Followers 6,893

Following 728

Audience Geographic Insights [continued]

TOPSTATES/PROVINCES

Insights :- havasmedia has a lowerpercentage of followersfrom Massachusetts thanthe typical Twitter user.

TOP COUNTRIES

Insights :- havasmedia has a lowerpercentage of followersfrom USA than the typicalTwitter user.

5

havasmedia

@ havasmedia | Mar 30 2009

Havas Media is the global media networkresponsible for Meaningful Brands. Agenciesinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG.

Tweets 3,234

Followers 6,893

Following 728

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, havasmedia's audience's top threeinterests are Business,Politics, and Fashion.

6

havasmedia

@ havasmedia | Mar 30 2009

Havas Media is the global media networkresponsible for Meaningful Brands. Agenciesinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG.

Tweets 3,234

Followers 6,893

Following 728

Audience Career Insights

INCOME LEVEL

Insights :- havasmedia's consumeraudience has a high level ofincome compared to theaverage.

INDUSTRY

Insights :- Compared to the averageaudience havasmedia's topthree industries are Media,Marketing/PR, and Fashion.

7

havasmedia

@ havasmedia | Mar 30 2009

Havas Media is the global media networkresponsible for Meaningful Brands. Agenciesinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG.

Tweets 3,234

Followers 6,893

Following 728

Audience Education Insights

EDUCATIONTYPE

Insights :- havasmedia's followersattend College/Universityschools more than theaverage Twitter audience.

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- havasmedia's consumeraudience is active on atleast 7,451 social profilesand/or blogs.

SOCIALMEMBERSHIPS

Insights :- 79% of havasmedia's followers have Facebookprofiles.- havasmedia's has morefollowers who use Quorathan does the typicalTwitter user.

8

havasmedia

@ havasmedia | Mar 30 2009

Havas Media is the global media networkresponsible for Meaningful Brands. Agenciesinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG.

Tweets 3,234

Followers 6,893

Following 728

Audience Social Media Usage [continued]

ONLINEACTIVITIES

Insights :- 21% of havasmedia's consumer audience hasbeen identified as a *GeoLocation.

Audience Cross Over

AUDIENCECROSS OVER

@havasmedia and @havasmedia-friends share 342 followers.