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Harnessing the Power of Social Capital for Recruiting
Who is this guy?
Jason Lauritsen
• CEO, Talent Anarchy• Former HR Executive
• Over 10 yrs. Recruiting• Wrote a book about
Social Capital
Speed and
Innovation
Photo by James Cridland
Selection
This is recruiting.
This is where you spend most of
your time.
1. What is social capital?
2. How does it work?
3. How do I get it?
Social capital?
Baker, Wayne. Achieving Success Through Social Capital. 2000.
resources available to an individual through their relationships
to and connections with others:
resources available to an individual through their relationships
to and connections with others:
- information- ideas- referrals
- introductions- trust- cooperation
Baker, Wayne. Achieving Success Through Social Capital. 2000.
Posse
Posse
= Power
A couple of thingsto know about
NETWORKS
Where do our friends come from?
PROXIMITY–We don’t seek out friends, we
associate with people who occupy the same small, physical spaces we do
ACTIVITY–We are friends with those with
whom we DO things
WEAK TIES Friendly yet casual connection
JOB RESEARCH56% got job through contact
Mark Granovetter, Getting a Job, 1974
It is who you know.
Social capital rules.
Posse = Power
Quality & Quantity
Be open to connections.
Invite people to find you.
SOCIAL NETWORKS
What• Picture• Complete• Contact• Invitation
Where• LinkedIn• Facebook• Twitter• Foursquare• G+
Be more accessible.
Get involved in meaningful activity.
Because most people hate networking
Raise your hand.
Raise your hand.
“Strategic Volunteerism”
Raise your hand.
• Follow your passions.
Raise your hand.
• Follow your passions.
• Be committed.
Raise your hand.
• Follow your passions.
• Use proximity
• Be committed.
It’s what you give…Create value:• Resources for learning• Insight from clients• Career advice• Referrals & connections
Always be authentic.
“Your playing small does not serve the world.”
- Marianne Williamson
Be in a category
of 1.
Stay in touch.
No ConnectionNo Overlap
Connection MadeStill No Overlap
Significant OverlapMeaningful Relationship
Creating Overlap
Rules of Follow-up – Appropriate– Meaningful– Scheduled
Creating OverlapSo many options…
– Email lists– Events– Social network updates– Phone calls– Holiday cards– NCAA Pool
Rules of Follow-up – Appropriate– Meaningful– Scheduled
Use karma to your advantage.
RECIPROCITYImage courtesy of Homespot HQ
Invest in connecting.
Photo by Markus Lütkemeyer
Never urgent…
…but critically important.
1. be open2. get involved
3. be authentic
4. stay in touch
5. use karma
6. invest
LET’S GET CONNECTED
www.TalentAnarchy.com
Jason Lauritsen402.651.4148
twitter.com/jasonlauritsen
