®

HAR Tools to Enhance Your Real EstateBusiness

Houston Assocation of Realtors

3 Hours CE

Course#: 03-00-027-28241

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HAR Tools 3/2016

Table of Contents

1. MLS Section 3

1.1 MLS Menu ............................................................................................................................ 3

1.2 MLS Tools Menu .................................................................................................................. 5

1.3 Supra Menu ......................................................................................................................... 7

1.4 MLS Statistics & Reports Menu .......................................................................................... 8

1.5 MLS Education Menu .......................................................................................................... 9

1.6 MLS Information ................................................................................................................. 9

2. Leads / Appointments Section 10

2.1 Leads/Appointments Menu ............................................................................................. 10

2.2 Lead Settings Menu .......................................................................................................... 11

3. My Account Section 11

3.1 Membership Information Menu ...................................................................................... 11

3.2 Personalize Information Menu ........................................................................................ 12

3.3 Communication Menu ...................................................................................................... 13

3.4 Participation ...................................................................................................................... 14

4. Agent Tools 14

4.1 Website and Blog .............................................................................................................. 14

4.2 Marketing Tools ................................................................................................................ 14

4.3 Tools for Your Non-HAR Site Menu ................................................................................. 15

4.4 Market Your Website Menu ............................................................................................. 16

4.5 Consumer Services ............................................................................................................ 17

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HAR Tools 3/2016

MLS Section

1 MLS Section

1.1 MLS Menu

MLS Menu

· Tempo MLS-

Enter Tempo MLS

· Fusion MLS-

Enter Fusion MLS

· My Listings-

View your current and sold listings and “Select an Action” to market them

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HAR Tools 3/2016

MLS Section

· My Office Listings-

Quick access to view your office’s listings

· FIND MLS Search-

Search local and nationwide listings- this tool is owned by Realtor.com

· MLS Data Co-op Search-

Search local and nationwide listings- this tool is owned by Corelogic

· RPR (Realtors Property Resource)

Search Local and nationwide listings- this tool is owned by NAR

· Listhub Dashboard-

Access to listing traffic reports from 3rd

party websites

· My Violations-

View current and past MLS violations

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HAR Tools 3/2016

MLS Section

· MLS Data Input Sheets-

Tool used to assist in collecting data to add to your listings

· MLS Support Numbers-

Contact numbers for support

· Fusion MLS Info-

Link used to access Fusion training and information

· Realtor Listing distribution Chart-

Used to add value to listing presentations

1.2 MLS Tools Menu

MLS Tools Menu

· Instant CMA-

Assists in creating an accurate and impressive CMA for your clients

· HomeSite-

Create a beautiful and engaging listing website in minutes

· Market Insight-

Send clients the market information that they are looking for that cannot be

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HAR Tools 3/2016

MLS Section

found on HAR.com

· Listing Traffic Report-

View how many times your listings were viewed and share with clients

· Forms Manager-

Access and download HAR, TAR and TREC forms

· Open House Manager

Find and Enter Open Houses

· Price Reductions-

Edit if you would not like price reductions to be visible to consumers

· Pending Listings-

Edit if you would not like a pending listing to be visible to consumers

· Request an Appointment-

Turn off the ability to have online appointments requested by other MLS

subscribers

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HAR Tools 3/2016

MLS Section

· 713-REALTOR Property Hotline-

Enable this tool to use in combination with 713-REALTOR signage

· Marketing System-

Link to markitforrealestate.com

· Advertise w/ MyAgentAds.com-

Link to Hearst media services where you can advertise on chron.com and in

the Houston Chronicle

· Geo Market Area Map-

Consumer-centric descriptions for various parts of town- searchable criteria

in MLS

1.3 Supra Menu

Supra Menu

· Supra Showing Report-

Displays a list of Supra boxes and allows you to assign them to a listing

· Supra Web Login-

Link to Supra website

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HAR Tools 3/2016

MLS Section

· Supra Compatible Devices-

List of compatible mobile devices

· Supra Customer Service-

1-877-699-6787

1.4 MLS Statistics & Reports Menu

MLS Statistics & Reports Menu

· MLS Market Statistics/Analysis-

Local market trends reports

· Statistical Reports Manager-

This broker-only tool allows brokers to see statistical information about their

agents’ listings and performance

· MLS Press Release-

Link to latest market information

· Top Producers List-

Quarterly Top Producer Reports

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HAR Tools 3/2016

MLS Section

1.5 MLS Education Menu

MLS Education Menu

· MLS Training Courses-

Link to register for MLS classes

· MLS Online Rules Training Course-

To be used as a training tool when an agent receives an MLS fine

· MLS Rules & Regulations-

A list of all of the MLS Rules

· Top MLS Rules to Remember-

The most often violated MLS rules

· MLS Listing Status Definitions-

The eight different listing status codes used by HAR

1.6 MLS Information

MLS Information

· MLS Latest Articles-

Link to HARconnect.com

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HAR Tools 3/2016

MLS Section

· About HARMLS-

An overview of our MLS systems

· MLS Advisory Group-

Link to view the current MLS Advisory Group Members

· MLS Advisory Meeting Room-

Used by MLS Advisory Group Members

2 Leads / Appointments Section

2.1 Leads/Appointments Menu

Leads/Appointments Menu

· AgentSpot-

Helps members gain additional exposure in their market areas

· Leads-

This report shows all email leads delivered to you during the tern of your

listings on HAR.com

· Phone Leads-

Leads delivered to via 713-REALTOR and “Have Agent Call Back” button on

HAR.com

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HAR Tools 3/2016

Leads / Appointments Section

· My HomeFinder Bookmarks-

View the number of times your listings have been bookmarked by a

consumer

· My Contacts-

View and add contacts

· STAR Report-

Personalized web statistics

2.2 Lead Settings Menu

Lead Settings Menu

· Communication Preferences-

Specify how you would like to be contacted by consumers

3 My Account Section

3.1 Membership Information Menu

Membership Information Menu

· My Contact Information-

View and edit your personal information

· Automatic Billing-

Set up automatic recurring billing for your dues

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HAR Tools 3/2016

My Account Section

· My Membership Card-

View and print your membership card

· My Elected Officials-

View the Elected Officials that correspond with your home address

· Pay Dues Online-

Make secure online payments

· Information About Brokerage Services-

Downloadable IABS forms and HTML code to put IABS forms on your website

or blog

3.2 Personalize Information Menu

Personalize Information Menu

· Manage Your Profile/Bio-

Provide information about yourself, your business and your accomplishments

· Manage Your Photo-

Upload or update your headshot

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HAR Tools 3/2016

My Account Section

· Manage Your Profile Video-

View and edit your profile video

· Manage Your Designations-

Add Realtor Designations you have earned to your account

· Manage Social Media and External Links-

Add URLs to allow consumers to “follow” you on your various social media

platforms

· Manage Your Languages and Cultures-

Designate if you speak another language or specialize in another culture

· Create Email Signature-

Create a custom email signature that you can use in various email platforms

3.3 Communication Menu

Communication Menu

· My Communication Preferences-

Specify how you would like to be contacted by consumers

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HAR Tools 3/2016

My Account Section

3.4 Participation

Participation

· My TREPAC Investments-

View your year to date and previous year investments

· My Volunteer Activities (HAR Flame)-

Add volunteer activities to your profile

4 Agent Tools

4.1 Website and Blog

Website and Blog

· Manage Your Website-

Create and edit your free member website

· Manage Your Blog-

Create and edit your HAR blog

4.2 Marketing Tools

Marketing Tools

· Manage Your Client Experience Rating-

Opt-in and manage your Client Experience Rating account

· Mange Social Media and External Links-

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HAR Tools 3/2016

Agent Tools

Add URLs to allow consumers to “follow” you on your various social media

platforms

· Real Estate Community-

Ask and answer real estate questions to connect with other Realtors and

consumers

· Social Networking Plug-in for MLS-

Automatically generations alerts to followers of your new or updated listings

· My Neighborhoods-

Create inventory links for neighborhoods you market

· Digital Signatures- Realtor How To’s-

Link to educational information

· Create/Manage Your Newsletter-

Create and manage your free monthly newsletter

4.3 Tools for Your Non-HAR Site Menu

Tools for Your Non-HAR Site Menu

· Featured Listings on your Website

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HAR Tools 3/2016

Agent Tools

· IDX Tools for your Website

· Real Estate Videos for your website/blog

· Widgets for your website

· Neighborhood links for your website

· Client Experience Rating Badges

· Lead Capture Form: Contact Me

· Get Your Free Home Valuation Form

· Lead Capture Form: Request a CMA

4.4 Market Your Website Menu

Market Your Website Menu

· Point to Your Domain Name-

Used to have your personal domain reflect your HAR website

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HAR Tools 3/2016

Agent Tools

· Search Keywords and Ranking SEO-

A research tool to assist with Search Engine Optimization

4.5 Consumer Services

Consumer Services

· Agent Self-Assessment Checklist-

Helps agents learn about the HAR tools that have been developed to help

them in their day-to-day real estate activities

· eLearning: HAR Tools-

Instructional videos for various HAR Tools and MLS

· Consumer Service Checklist-

Create checklists for different client needs

· Consumer Research Panel-

Study of more than 8,700 HAR.com subscribers to find out their buying and

selling needs and preferences

· Tools Available to Members and Consumers-

A complete list of tools available to members and consumers