boards — one each in the north and south end zones
— measure 41 feet high and 162 feet wide. Both feature
full-color LED video displays of 27 feet high by 48 feet
wide, in addition to scoring, statistical and general infor-
The 32-month, $295 million redevelopment of Lambeau
was completed on time — and on budget — with the
Packers remaining in Green Bay to play all of their games
throughout the process. Put into motion by a county-wide
referendum that approved a half-cent sales tax increase
on Sept. 12, 2000, the project was financed jointly by
the city of Green Bay, county taxpayers, the
Packers and the NFL.
The Packers’ football facilities — a
vital element in attracting players in
today’s ultra-competitive NFL —
also were enhanced greatly by
the stadium’s redevelopment,
debuting in time for the 2002
season. The centerpiece of
these quarters is a breathtak-
ing, 64-by-120 foot, football-
shaped locker room with 64
stately wooden lockers. Another
25 lockers can be found in an
adjoining, auxiliary locker room, to
be utilized during training camp.
The new football facilities also fea-
ture a much larger training room with all
of the latest therapy pools
as well as a permanent X-ray
machine, a new weight room,
individual position meeting
rooms with theatre-style
seating, a 150-plus-seat team
auditorium, a basketball court
with a parquet wood floor,
a racquetball court, a team
dining room and a players’
Not forgetting the Packers’
rich tradition and history at
Lambeau Field, then-GM/
Head Coach Mike Sherman
requested three slabs of con-
crete that were located in the
team’s former field tunnel at
the north end — which were
walked over by many of the
greatest players in club histo-
ry — to be moved to the new
tunnel in the southeast cor-
ner; the players began using
it during the 2002 season.
A nearby plaque recognizes
the presence of the concrete
from the old tunnel.
In July 2002, all of the
team’s administrative and
also relocated to within the
Lambeau Field Atrium on the
stadium’s east side.
Other benefits realized
through the redevelopment project include a modern
system of field lights that is more than eight times brighter
than the previous stadium lights, and a new visiting team
locker room. Also, a larger, more comfortable and modern
press box that can seat in excess of 250 media members
for a playoff game — and positioned along the sidelines
— debuted in 2002. In 2003, the press box was renamed
“The Lee Remmel Press Box” in honor of the former news-
One of the National Football League’s most revered
stadiums, Lambeau Field this year is hosting its 54th
season of football.
A year-round destination venue to be enjoyed by
Packers fans in a variety of ways on an everyday basis,
it underwent a dramatic facelift that added a host of new
amenities and attractions. The conclusion of the redevel-
opment project was marked by a rededication game, Sept.
7, 2003, against longtime divisional rival Minnesota.
Featuring the only true “retro” look in the entire league,
the glorious tradition and history of the Packers is
carried forward in the “like-new” Lambeau
Field with its heart — the original seat-
ing bowl — saved. The same hal-
lowed ground where many of the
NFL’s greatest moments have
transpired continues to exist, a
canvas where current players
can paint their own memories
in future years.
At the same time, the
structure has been trans-
formed from a football sta-
dium that fans could use only
10 days during the season to a
Packers cultural center that can
be enjoyed throughout the year.
Within the five-story Lambeau Field
Atrium, located on the stadium’s east
side, is the 25,000-square-foot
Packers Hall of Fame, corpo-
rate meeting and event facili-
ties for 25 to 1,200 people,
five different eating options
highlighted by a one-of-a-kind
brew pub (Curly’s Pub) with
interactive areas, and a larger
Packers Pro Shop (see page
585-587 for a full listing of the
Atrium dining, entertainment
and retail options).
Just outside the Atrium in
the Robert E. Harlan Plaza,
named in honor of the former
team CEO (1989-2007), are
bronze statues of team found-
er Curly Lambeau and leg-
endary coach Vince Lombardi.
Sculpted by Julie Rotblatt-
Amrany (Lombardi) and Omri
Amrany (Lambeau) of Fine Art
Studio of Rotblatt-Amrany in
Highland Park, Ill., at a cost
of more than $400,000, each
statue is 14 feet tall, atop three
feet of steps and a four-foot
base. Nearby the statues are
several park benches — mak-
ing the plaza area a great place
to sit and soak up the majesty
of Lambeau Field.
On game days, fans benefit
from many of the same 21st-
century amenities typically
found in the shiny but sterile, newer facilities that have
sprouted up across the country in recent years — every-
thing from wider concourses (including a new, upper con-
course) to enhanced concession areas to modernized and
increased restroom facilities (particularly for female fans),
to a club level for suite and club seat patrons.
Two new scoreboards also highlighted the project.
Developed by Daktronics, Inc., of Brookings, S.D., the
uDedicated: Sept. 29, 1957, Green Bay 21, Chicago Bears 17.
uCapacity: 73,128 present
65,290 to 66,110 in 2002
60,890 in 2001
32,500 in 1957 (original seating)
uOriginal name: “City Stadium” (new City Stadium)
uOriginal Cost: $960,000 (paid off in 1978)
uRenamed: Rededicated as Lambeau Field Sept. 11, 1965,
following death of Curly Lambeau the previous June.
uOwner: City of Green Bay and Green Bay/Brown County
Professional Football Stadium District (operated/maintained
by the team).
uField: Installed in 2007, the top level of the field system
is 12 inches of root-zone sand and Kentucky bluegrass
turf. DD GrassMaster synthetic fibers are stitched into the
surface, providing strength and stability to the field. Fibers
extend approximately seven inches below the surface and
are exposed approximately one inch above the surface and
are spaced every three-quarters of an inch. Approximately 20
million individual stitches make up the process.
uHeating system: Installed in 2007 and contains more
than 30 miles of radiant heating pipe, which can maintain
a root-zone temperature of 55-plus degrees to keep the
ground from freezing during the season’s latter months.
First system was put in by Vince Lombardi for 1967 season
(failed during Ice Bowl).
uLocation: 1265 Lombardi Ave., southwest Green Bay.
uNFL Championship Games: Three (1961, 1965 and 1967).
uPackers all-time record:
Regular Season: 172-106-4 (.618)
Postseason: 13-3-0 (.813)
Overall: 185-109-4 (.628)
Lambeau at a gLance
The block of new seats helped the Packers to remove
almost 1,500 names from their season-ticket waiting
list — which still has more than 83,000 names on it —
between both ticket packages. Additionally, Brown County
residents without season tickets have a chance to pur-
chase the remaining 4,000 new bowl tickets on a game-
by-game basis; in 2010, 10,000 residents were randomly
selected from a list and were able to purchase four tickets.
Disabled-accessible seats also increased dramatically
through the development project, rising from 56 to 733.
The main concourse — previously so narrow in some
places that it had become a safety problem — also was
expanded significantly. And, a new, upper concourse,
paper sportswriter, Packers public relations director and
team historian. Remmel retired in 2007 after more than 60
years of close association with the organization.
Opened in 1957, Lambeau Field had seen numerous
smaller-scale changes through the years, including seven
prior seating expansions and the addition of suites. But,
as new stadiums rose throughout the NFL in the 1990s,
Lambeau Field became outdated. As a publicly owned
team, the Packers must generate a significant amount of
income from their home to remain competitive. Challenges
with capacity, as well as the need for updated suites plus
more club seats, restrooms and concessions, made rede-
velopment a necessity.
Faced with these challenges, the organization went to
work in October 1999, assembling a plan to protect 80
years of Packers history and ensure the club’s continued
viability. After several feasibility studies and overwhelm-
ing support for renovation, as opposed to building a new
stadium, the redevelopment plan was dubbed the proper
course of action. Unveiled in January 2000, the plan ulti-
mately won voter approval that September with the hard
work of people committed to preserving pro sports’ most
“Our fans overwhelmingly asked us to save Lambeau
Field,” then-president and CEO Bob Harlan said. “This plan
accomplishes that while giving the Packers an economic
base to build for the future in Green Bay. We want this to
be the No. 1 destination in Wisconsin. We’re going to build
a stadium that the rest of the National Football League
wished it had.”