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The eVolution of e-business 1

HACKING YOUR GROWTHThe eVolution of e-business is already here!

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The eVolution of e-business 2

Entrepreneur / Advisor / Growth Hacker / Investor t.moulos@gmail.com

Advisor/Speaker

Advisor and board member in numerous companies

Speaker in growthMarketingConference.com Guest Lecturer in NYU Stern School of Business Guest Lecturer in Alba Business School Lecturer in growthAcademy Lecturer in growthX Academy (SF)

Entrepreneur

Co-Founder & CEO, Growthrocks.com

Co-founder growth.university Co-founder growthhackingacademy.gr Co-founder contentmarketingacademy.gr Co-Founder of viral-loops.com Co-Founder of vitrinabox.com Co-Founder search-in-a-box.com

Theodore Moulos

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…called agile marketing & marketing before that

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Growth hacking is a marketing technique developed by technology startups which uses creativity, technical skills, analytical thinking, and social metrics to sell products and gain exposure.

What is Growth Hacking?

Marketing for the poor

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The evolution of marketing:Studied in business schools #NOT Runs by “Technicians” Connects with Sales Targets Has a clear ROMI represents your business objectives

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Marketing vs. Growth

Marketing Growth

FocusBranding

AwarenessAcquisition

Full AARRRFunnel

GoalsNr. of leadsRegistrations Downloads

Growth Rate

Team Marketing Design

Engineering Design

Data Analysis / UX

Product Impact little impact A lot of changes in the product

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ACQUISITION (Get New Customers or Traffic)

ACTIVATION (Make them t Register)

RETENTION (Make them return)

REVENUE (make them buy)

REFERRALS (Let them spread the

news)

This is AARRR Funnel

Above the lineBelow the lineTV, Radio, News

Brochures, websites

Growth Marketing

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The eVolution of e-business

Visitors - Traffic on site

Product Preview

Add to Cart

CheckoutInitiation

CheckoutStep1Step2Step3

Sales

analyse this … and then you know what to fix

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*Full blown websites,

*Landing Pages,

*Power Pages,

*Engineering-as-marketing Pages or apps

*Mobile / Messenger apps or Extensions

*BOTs

*Pre-launch Pages and

*Other specialized pages.

Web Properties

are very commonly part of a growth strategy. In order to implement those you need to streamline the process (remember the period as per sprint analysed above) that would allow you to deliver in maximum 5 Days!

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IF YOU DON’T HAVE ENOUGH WEB PROPERTIES

THE ONLY OPTION IS PPC*

* Paid Advertising

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The eVolution of e-business 11iMessage

Ads blockers Apps

RCS Crawling Apps Push Notifications on web SEO

Interactive Ads Instant Articles

Bots

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Mobile apps vs. Bots vs. Extensions

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Messenger Marketing

1 Billion 80% x4-10 Ac!ve Users Open Rates CTRs compared to email

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M Is An Ai Assistant Designed To Automate TasksIt works by analyzing your conversation and looking for key words to trigger M’s suggestive capabilities.

Those capabilities include sending stickers on your behalf, initiating payment requests through Messenger, calling a ride-hailing app like Uber and Lyft, starting a poll for group chat participants, and sharing your location with others.

M will also look for key words that suggest you’re trying to make plans with a friend and jump in to help coordinate that.

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M Is An Ai Assistant Designed To Automate Tasks

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Sales

•Improve product search & navigation

•Promote your products in the most direct & efficient way

•Real-time updates powered by plug-n-play commerce integration

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Support

•Automate customer support responses 24/7

•Get Instant Reply badge on Facebook

•WebChat - Extend automated responses on your website

•Automate up to 90% of your Facebook conversations

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Automate your Messenger marketing

Nurture leads right inside Messenger with our automated Sequences. You can send messages based on user actions or a time delay, so you can sit back, relax, and enjoy higher conversions.

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Send messages to your subscribers Your message should be heard. With 80% open rates Messenger is the best place to make that happen.

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AMP and Instant Article = 1” promise

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AMP and Instant Article = 1” promise

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The larger Publisher in the world

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#1 Provide Styling Tips and Techniques #2 Curate and Share Latest Fashion Trends #3 Shine Your Spotlight on Customers #4 Show what Goes into Production #5 Embrace Instagram and Pinterest #6 Hire a Kickass Photographer (or be one)!

6 Fabulous Content Marketing Ideas for Fashion Brands

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The content paradox

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All you need

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The innovative view of a growth Marketer

Marketing

Web & Mobile Analytics, A/B Testing, Marketing Automation, Conversion Optimization, SEO, SEM & PPC, Copywriting, Email Marketing, Social Media

Data AnalysisSpreadsheets, Statistics, SQL, NoSQL, BI, Cohorts

Coding/EngineeringHTML, CSS, JS, jQuery, Macros, PHP, Python, APIsDesigningPhotoshop, Illustrator, Sketch, Video Editing

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5. Analyze (Experiment Doc)

4. Implement (Execute like crazy)

3. Test (Experiment +

Documentation Doc)

2. Prioritize (Backlog + Pipeline)

1. Brainstorm (Backlog)

6. Systemize (Productization +

Playbooks)

EXPLORE DATA Qualitative and Quantitative

SET GOALS North Start Metrics, OKRs

FIND LEVERS Growth Model & Recipe

The Growth Machine

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The innovative view of a growth team

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