Guide - 1reputation · Online Reputation Management? 1Reputation.com EXPERT REPUTATION MANAGEMENT Online Reputation Management, also known as ORM, is a very broad term. ORM can span

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What is Online

Reputation Management?


Online Reputation Management, also known as ORM, is a very broad term. ORM can span over the range of personal, to professional and can be simplistic, or extremely in-depth.

Regardless of the severity, or the spectrum of management needed,We here at 1Reputation tend to think of it differently than most people do.

Search Engine Optimization (SEO) is the process in which you focus on ranking a single website on the Search Results page (SRPs) to increase traffic to your website.

With Online Reputation Management (ORM), our goal is to suppress or buryA targeted search result. So when keywords are typed into the search engine (Google, Bing or yahoo), the targeted link does not show up on the first page of the search result.


Now that the digital age is in full swing,

Our online Presents

Is imperativeIt is how people perceive you, or yourbusiness, on the internet.

Often, the first impression you, or businesses that you areassociated with, is a digital impression. If it is good, this willlegitimize your ideals, either personally or professionally.However, if a search of your name or business turns up witha negative connotation, this can easily mean the differencebetween you or your competitor getting the next customer.



Throughout your personal life, many relationships bloomonline as well, so you definitely want to ensure that your

online presence is positive

In today’s world, there are manydifferent ways where you can

control your reputation online.In this guide we will briefly discuss

the following:

Social media presence Creating your ownwebsite

Content strategy Reviews for your business



Social Media

Presence:


Whether you are a business owner, or anindividual, when it comes to your reputation,maintaining a positive social media presence

is an absolute MUST. Social Media,in the last few years, has developed to alarge extent, and its potential in reputationmanagement is incredible.What social media outlets should you usechoose? There are a few different socialmedia platforms that benefit a reputation

more than others. Here are our three toppicks of which ones you should have:

Facebook has a very

high domain authority andconsistently ranks somewhereon the first page for yourtargeted keyword.For a business, Facebook canreach a broad audience, makingthem aware of the servicesyou offer. Engaging postsboost shareability, which helpspromote your business. Forpersonal use, a Facebook is asnapshot of your life.So, what you post, is a directdigital reflection of you, yourmorals, and your ideals.



Linkedin is another very high

domain authority platform,and also will usually rank onthe first page for your targetedkeyword, especially if you areactive on it.Plus, this social platform isgeared toward professionals, sothis is a great place to showcaseyour talents and achievementsto colleges within your chosenfield.

Twitter is the last of our 3

recommended must have socialmedia profiles, which of course willusually always rank on the first pageof the search engine for your targetedkeyword. While this social network doeshave its reputational strengths andbelongs to you, the platform itself has away of shielding users.Due to the character limit and otherfeatures, Twitter is more of a forum,than a direct digital construct of yourpersonality and the way you live yourlife. Therefore, it isn’t as influentialwhen it comes to ORM, but it is still aplatform worth monitoring.



Creatingyour own

websiteWebsites are also a very important partof your reputation, from an individualstandpoint. Think of it as a home for youronline reputation. This is the space on theinternet where you or your business is thecenter of attention.Through social networking links, information,blogs, and reviews (if that is a tacticallypositive addition to your site), the websiteyou create for yourself is all about you. It is acentralized hub for the digital embodimentof your online reputation.


If you are a business seeking reputationmanagement solutions, it is extremelylikely that you already own a website.Therefore, you do not need one, butperhaps, you need it to be spruced up sothat your true identity can be reflected inthe perceived reputationUnlike social media sites, when optimizingyour websites, you need to purchase yourtargeted keywordFor instance: Let’s say your targetedkeyword was John Smith. You would wantto buy Johnsmith.com, Johnsmithing.org,and Johnsmith.net. After purchasingyour domain names, you would wantto purchase a hosting service and getyour website live.

Presumably, you probably have noidea how to build a website. That’sokay. Most of us don’t.There are plenty of guides on howto set up your blog on the internet.Your blog does not need to beprofessional to be effective.

Pro Tip: Makesure you makeyour websitea blog and notan e-commercewebsite!



ContentStrategy

Now, after you have your website up andgoing, it’s time to create some content forit. Content creation is important for yourwebsite because it adds digital substance

to your business. Content creation comes inmany different forms and attracts different

kinds of people to your website.

Here is a small list of the things youcan do to create some content.



InfographicsEssentially a visual of data or information. This content will show statistics of something that pertains to your business.

How-To GuidesHow-To Guides are another great form of content. This content can be in-depth or skim the surface of a subject, but either way, it teaches the audience how to do something new.

VideosVideos are becoming more andmore popular as a form of content.This is because many people wouldrather watch and listen to information, opposed to reading about it. Generally, a lot of information can be presentedin a thirty to ninety-second video.

Blog PostsBlog posts are an extremely common and highly useful form of ongoing content. Blog posts are usually a piece of writing, but blog posts can easily be enhanced by other content means, such as videos and pictures.

Photos Pictures are content too! In fact, pictures can be even

more representative of a business, or a person, because they can show theaudience something, instead of telling. With pictures, there is very little left tothe imagination, helping your audience fall in love with the subject of thephoto, which bodes well for upping the score of a positive reputation.After all, pictures can instantly evoke emotions and attachment, withlittle effort on the part of the viewer. Adversely, with any content that iswritten, you need the viewer to be active in the exploration of yourcontent, in order for them to garner any information or impression from it.


Reviews areessential for yourbusiness.

Reviews are testimonials from other people that have associated with your business in one way or another. Whether they utilized your service, spoke to a representative, or saw your vehicle drive down the road, reviews can come from ANY interaction with the public.



ImprovingYour Reputation

is notImpossible

Even though that might sound scary, reviews are kind of like a word of mouth testament to you and should be treated as an asset to your business. Positive reviews are gold and should be treated as such.They are the backbone of your reputation,signaling to potential customer, that someone used your service or product, and were pleased with the result. A positive review is essentially a referral.After all, you can say how great you areall day long, but that won’t matter half asmuch as the right review saying the rightthing, to the right person. Positive reviewswill create a direct pathway to success,by driving business to you that yourcompetitors just lost.


“Hey guys, comehere, they have

fantastic services,you won’t be

disappointed“.

After reading the statementabove, you might be thinking,“but I have negative reviews...

How do Isolve my

problemswith negative

reviews?”


Negative reviewsare only negative if youlet them be negative.


Everyone realizes that not every reviewis going to be stellar. Things happen.People make mistakes, and sometimes, it’ssimply that your business got caught in thecrosshairs of a person who was having a bad day.While you can’t control what people sayin their review, fortunately, you have anopportunity to respond to those negativereviews. As long as you respond in a prompt, polite, and informed manner, you should turn be able to turn that negative review into a positive experience that potential customers will recognize.

Remember, if you don’t respond, youhaven’t defended yourself and it ultimatelymakes you look guilty. However, if you dorespond, and keep a professional, positivetone throughout that response, people aregoing to focus on that, likely more than thereview itself.

Your reputationis important.Make sure youtake care of it.


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Guide - 1reputation · Online Reputation Management? 1Reputation.com EXPERT REPUTATION MANAGEMENT Online Reputation Management, also known as ORM, is a very broad term. ORM can span