Online Reputation Management Overview | ORM Consultant

ONLINE REPUTATION MANAGEMENT OVERVIEW

BY

HTTP://WWW.ORMCONSULTANT.COM 2

“ IT TAKES 20 YEARS TO BUILD A REPUTATION, AND 5 MINUTES TO RUIN IT. IF YOU THINK ABOUT THAT, YOU WILL DO THINGS DIFFERENTLY “

WARREN BUFFETT


Why Online Reputation Management?

Have you ever had someone post a negative or nasty review about your organization online? Did you try to get that review removed, only to find out that there is no way to get it deleted? It can be very frustrating and can cost your organization.

The good news is that there is a way to combat these negative online reviews and get your organization’s reputation back in good standing. It’s called Online Reputation Management services. Basically reputation management is the process of monitoring and addressing any negative feedback or reviews about your business and then working to regain and maintain a positive image in the marketplace


What is Online Reputation Management?• Online Reputation Building:– Builds brand– Draws customers– Focused on sales

• Online Reputation Repair:– Suppresses or removes negative– Creates content and platforms– Focused on restoring business


50% of ALL Internet users over the age of 18 have left a review online

Why is ORM needed?

Why ORM?

71% people used keyword searches to find

information.

92% deemed Online reviews as "extremely" or "very" helpful.

Online users increase at exponential rates and become more and more connected with

each other


There are 3 states that your online reputation can be

• You are connected to a lot of people. • Producing a lot of content. • That content is being shared.• People say good things about you.

Good Bad Invisible

• No connections • You don’t publish much and if you do the content is bad. • We know its bad because it is not shared or recommended.• When you are spoken about it is not positive.

• Not quite as negative as a bad reputation, but almost.• You do not exist online.• The assumption is you are not an expert in anything, and not well connected.


Today you can and must control your online reputation. The longer you wait to start, the harder it will be to control it and make sure it is positive. Your online reputation is quickly going to become a valid factor in the success of your organization


• If a potential follower is searching for you online by name, it’s normally because they’re interested in your organization.

• A site saying unfavorable things about your organization can destroy any chance you had of doing business with that potential follower– even if the claims are untrue.

• In a recent survey performed by Cone, a brand marketing agency, results show that 80% of those interviewed have changed their purchase decision based upon a bad review they read, up from 68% in 2015.

Is it important?


Importance of Online Reputation Management

• The old way doesn’t work– Emails ignored– Cold calls get hung up on– Mailings thrown away– Brochures ineffective


• Now: Marketing “2.0”– Sales made by “Law of Attraction”– Built on by trust– Online information and searches– Reviews are crucial– Show by example


• Online reputation Management– Conveys this trust and expertise– A virtual experience for the

followers – Translates your organization

and experience to the web


Understanding Online reputation management

• Do your potential followers see negative reviews, bogus claims, and links when they look for you by name on search engines?

• Negative reviews can cost you thousands of dollars in business and permanently damage your reputation of organization.


About ORM Consultant

ORM consultant is a online reputation management agency specialized in online reputation management working for clients in India and globally. Our consultancy creates elite arrangements and innovations to empower our clients to recapture control of their online reputation. ORM is the online reputation management consultant, utilizing restrictive innovation to enhance, ensure and screen your online reputation over the long haul.

We are an India based online reputation management agency that spends significant time in focusing on and pushing down/evacuate negative content on the web. This is the best approach to control what individuals see when they scan for you. All our work is completed secretly by our accomplished in-house group.

http://www.ormconsultant.com/

http://www.ormconsultant.com/about/


Our Services

Hotel Reputation Management Reputation Management for Schools & Colleges Reputation Management For Hospitals & Doctors Celebrity Reputation Management Airline Reputation Management Reputation Management for Banks Reputation Management for Politicians E commerce Reputation Management Restaurant Reputation Management Lawyers Reputation Management Automotive Reputation Management Reputation Management for Movies

And Many More …………..


What ORM will DO

Ormconsultant.com understands the importance of having a positive image online. In today's world where communication is faster and freely available to everyone, it's critical to keep on top of your online reputation

We Help Removing

Removing negative forums Removing bad press Removing negative blogs and posts Removing negative search results Removing content from social network sites We will alert you to any up and comming issues Manage your social network presence Advise and assist in responding to personal attacks and

in correct information online




One Negative Review = Loss of 30 followers

HTTP://WWW.ORMCONSULTANT.COM 17www.recoverreputation.com ONLINE REPUTATION MANAGEMENT BASICS

– The Internet is the new first impression

– Clients “Google” you when speaking on the phone

– Anyone can say anything, and it shows up online

– People don’t ask for references anymore, they search Google

Now…


1. ActionOnline Reputation Management by ormconsultant.com

2. SolutionImplement counter measures to move negative listings from page one search engineResults by replacing them with positive content listings3. EvaluationWhat is your business and what are your products, partners and customers? What sites are affecting your online reputation? What are your online goals? How critical is the situation?


4. Result Review and Planning

Online strengths and weaknesses Strengths and weaknesses of the negative sites Keep and/or regain control of your space Maintain control of your space

5. Action Plan

Define your main objectives Identify company-controlled properties Review external opportunities Apply the brand's field of influence Be flexible and opportunistic Track progress Ensure constant communications Measure and report on the situation


6. Strategy Using • Create New micro websites and sub domains can be created on their own domain which are

optimized for the search term If the client has particular articles, content or a blog they want to go on them, these can be published on these websites.

· Hundreds of links will be created to these websites using state of the art digital marketing techniques which will help them to rank quickly in search engines.

• In addition, hundreds of links will be created to other positive and neutral websites that are already ranking for this search term. These sites will all go up the rankings, and this will have the effect of pushing the negative site down.

•Create back links from authoritative websites with high Google PR to promote positive listings·Create a mini network of web 2.0 sites to link into positive listings

•Write keyword rich content and submit to PR/Articles/blogs etc to promote positive listings•Create social bookmarking accounts to bookmark all above and promote positive listings.•Create search engine presence using content and video marketing platforms (slides/videos etc)


Good ContentDid You Know?

"84% say online reviews influence getting followers &

business ."

From Opinion Research Corporation, Published in New York Times:


Contact Us

ORM Consultant 📧 :

[email protected]📱: +91-9847723444Leniko Solutions, 2C, 2nd Floor 39/4609,K.G Oxford Business CenterSreekandath Rd, RavipuramErnakulam, Kerala 682016

Visit : http://www.ormconsultant.com

mailto:[email protected]

