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LOGOS
ObjectiveGiven a computer, lecture & notes, and project guidelines, understand
& design logos.Score a 70 or better on the project
& complete project by the deadline.
Identifying marks, such as a logo or trademark, communicates a great deal about a product, service, or
organization.
What is a Logo?
When you create a logo, you are faced with the task of creating a
design that will identify your client’s product or business &
distinguish it from the competition.
What is a Logo?
Logos Should be:• Unique
• Memorable• Recognizable at a glance
• Become synonymous with the company, product, or service
represented
Logos should be used consistently.
Logos Must:• Be designed in terms of style
(characteristic, manner, or appearance)
• Express spirit or personality of the product, service, or organization
Logos should:• Stand the test of time in terms of
style & trend• Be aesthetically pleasing
• Have graphic impact• Be designed according to sound
principles
Logo Applications:• Packaging• Stationery• Signage
• Advertisements• Clothing• Posters
• Shopping Bags• Menus• Forms• Covers
& much more
Logo design configurations:
Logotype: The name spelled out
Initials: The first letters of the name
Pictorial Visual: Representation of the object or objects that symbolize
the product, service, or organization
Logo design configurations:
Abstract Visual: non-pictorial visual forms to symbolize the product,
service, or organization
Combination: any of the listed used together
Logo Design Objectives:
• To design clear & legible type• To create a distinctive look for your
client• To differentiate the product, service, or organization form the competition• To create a logo that is appropriate for your client’s needs• To express the spirit or personality of
the product, service, company, or organization
Logo Design Objectives:
• to create a design with graphic impact• to create a design that is consistent with
the principles of balance & unity• to create good positive/negative shape
relationships• to design a memorable logo• to design a logo that works well in both
black & white reproduction & color• to design a logo that reproduces well
when reduced and enlarged