Grupo Posadas

Javier BarreraChief Marketing and Technology Officer

Grupo Posadas

Session id:

Grupo Posadas

Is the leading Latin American hotel management company

Has over than 75 properties with more than 14,300 rooms in Mexico, Argentina, Brazil and the U.S; 60% are owned

Owns 4 core brands: Fiesta Americana and Fiesta Inn in Mexico; Caesar Park and Caesar Business in Brazil

Posadas Strategic Initiatives

Objective

Concentrate the organization on Value Creation developing and strenghtening strategic competitive advantages The best team

in the

industry with the best

processes and tools

Guest Satisfaction andBrand Value

Mor

e an

d be

tter s

ales

Posadas Value Creation and Competitive Advantages

Sales and Distribution

Human CapitalProductivity

Brand Value

Sales and Distribution Implement an on-line single image inventory (Central

DB) that integrates all our distribution and sales points and enables rapid integration via web services with our partners and customers

Implement processes and technologies that allow our hotels an efficient room inventory management (rates and availability)

Sell real-time our “last available room” to all our distribution channels applying Revenue Management rules

Sales and Distribution Maximize rates Minimize distribution costs The most attractive brands in Latinamerica to

investors

CRS

WWW

SFA

Hotel PMS

Central image Inventory (DB)

Extranets TLP

Productivity

Allow the hotels to focus on the core business processes “Guest experience”

Create a World Class Shared Service Center running on Oracle 11i

Integrate and standardized processes using Oracle’s best practices

Facilitate Posadas´ rapid expansion

Oracle 11i & Shared Services

BusinessIntelligence

OrderManagement

InternetExpenses

Purchasing

OracleFinancials

AdvancedCollections

OracleFinancials

BusinessIntelligence

Treasury

Projects

Oracle Financials

A. Payables A. Receivables Finance

Change Management

Project Office

HR Intelligence

Human Resources

HR

Hotels

Shared Service Center “Conectum”

Corporate Office

Pilot (1 mth) Roll-out (3 mth)Design / Configuration (7 months)

Managed S

ervices

Oracle E-Business Suite Outsourcing

Posadas’ Shared Sevice Center

Posadas Technology Strategy• Increase profitability and optimize business critical

processes

• Maintain a single and standard architecture minimizing TCO

• In-source the elements that are key to our strategic initiatives, concentrating on services, guest experience and Business Intelligence

• “Best of Breed” outsourcing in all of “non core” IT areas; infrastructure, system and DB administration, and field services

Outsourcing Selection• Minimize risks during ERP implementation

• Best of breed operation of our core distribution and sales systems

• Minimize costs and risks for ERP and DB administration and upgrades

• Minimize TCO

• Convert IT Organization from HW administration and system operator to service and project management

• Full accountablility on our systems “no finger pointing”

Why Oracle Outsourcing?

• The only model in which Posadas was not tied to long term contract and hardware

• Accountable for all Sys, DBA, and 11i administration upgrades

• Expert support for migration

• Lower TCO than other proposals

Posadas previous IT environment

App

Prod Support

Implementation

App Admin

Tuxedo, WL

DB/AS Admin

Sys Admin

HW Admin

®®

TBD ®®

TBD ®®

®®

ISV

EBSO

Posadas Applications

SFA, ICP,DWH

ISV

TBD

TBD

TLP

TLPTLP

NA NA

App

Prod Support

Implementation

App Admin

Tuxedo, WL

DB/AS Admin

Sys Admin

HW Admin

®®

®®

®®

®®

®®

ISV

EBSO

Posadas Applications

SFA, ICP,DWH

ISV TLP

TLPTLP

Current EBSO and OTO environment

Results with Oracle Outsourcing

• A tough learning curve for both organizations, but commitment from Oracle and Posadas are promising a successful relationship

• Shared Services Center and Oracle 11i on time and budget

• Migration of all our distribution systems completed

Results with Oracle Outsourcing

• IT organization resources freed to devote to “value added activities”

• World class security and systems administration by Oracle

• TCO lowered by 35% against a traditional outsourcing model

• Oracle Outsourcing has been selected to host new loyalty program system for Posadas