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7/28/2019 Grub With Us
1/11
Eat With Awesome People !
Vikram Haer | Aliaksandr Hudzilin | Nanxi Liu | Victoria Perepelitsa
7/28/2019 Grub With Us
2/11
Problem
Bars and clubs are
too noisy for good
conversation.
It is difficult to meet
new people outside
of work and school.
We create so many
virtual friendships thatwe forget about the
importance of in-person
interaction.
7/28/2019 Grub With Us
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BrowseFind people to eat with and/or places to eat at
ReserveReserve a seat through our hassle-free
payment system
Eat great foodEnjoy a 2-hour multi-course dinner
SocializeMeet new people over a family-style meal
In any city
Solution
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Value
Increase visibility: Bring traffic to
businesses
Unique marketing: Replaces
traditional, inefficient ads
Higher revenue share: Gives back
larger percentage of sales than deal
sites to restaurants Improve sales during off-peak days:
Enables restaurants to host events on
GrubWithUs during less busy days
Offer unique experience: Unlike deal
sites that focus on quantity,
GrubWithUs focuses on quality. This
gives customers a better meal
experience
Social: Meet new friends, potential
dates, and business partners
Comfortable: Social interaction
without awkward moments
Convenient: Everything is set up for
the user, all they need to do is reserve
the ticket Flexible: Go to any city and find
company to eat with
Enjoyable: Eat delicious food and
discover new venues
Useful: Additional features like Plan
Your Own Meal allow users to invite
friends or help their firms organize
hassle-free group meals
For Grubbers For Restaurants
Los Angeles | New York | San Francisco | Chicago | DC
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Business Model
GrubWithUs partners
with restaurants to
provide meals andreceives about 25%
discount prices.
Restaurants
Grubbers pay to
reserve meals with
other Grubbers atprices 50% above the
market rate.
Customers
GrubWithUs is a new type of networking which we dub Activity
Networking. Our business model seems quite simple, but this
Groupon/Meetup/eHarmony hybrid is a win-win for everyone in the
grubbing process
Eddy Lu, CEO & Co-Founder
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Go-To-Market
New city big publicationApproach as many journalists as possible Have a network effect when colleagues of the
journalists that we approach will approach us
Social Media
PR and Traditional Media
Referrals
Event Hosting
10,000 Tweets over the past year Facebook Connect leverage 600Mm
user base
Pay $2 for each referralGot few thousand of new users
through this campaign
Event hosting and planning forprivate parties will fosterrelationships with restaurants
Have a private platform on aseparate website for thesepurposes
Create custom events withcelebrities
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Market Size and Trends
Assumptions
Restaurants part of the localads $130B market
Fine Dining comprises 19% oftotal local ads
28% of the U.S. population livein NFL cities
Facebook population above 18 500, 206,089
$10 is the potential revenue wecan get from each reservation
$6.92
$1.40Offline
CommerceSocial
Networking
$342Mm
$2B
$100-365Mm
$99Mm
Demographic Trends
Increasedhouseholds with
internet access Increased per capita
disposable income Lower Marriage rate
/ more singles Increasing
population mobility -including acrossborder
Market Opportunity (Billions)
Business Factors
Small businesseswant to market to a
targeted audiencewith measurableresults
Technology Trends
Social Media Revolution Deal sites are positioned
to have the immediateeffect on a business
A critical mass of local,computerized restaurantreservation books
Traditional ads are beingreplaced by services likeGrubWithUs
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Competitors
Customer Base
Ease of Use
Meals Offered for
Purchase
Revenue Channels
Anyone with acredit card
Anyone withonline access
Professionals Entrepreneurs
Dinner dailyCannot purchase
food via siteLunch daily Lunch on Tuesdays
SocialMeet new peoplewith food
Posting andreading reviewsfrom others
Limited tomeeting peoplewith similarLinkedin network
Matches userwith 1 person pertime
View meet-ups onsite and pay formeal immediately
Site is saturatedwith text and links
Does not displaycost of potentialmeal on site
Must setup
meeting at leasttwo days inadvance
Ads and users Ads None yet None yet
Strong Weak
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Defensibility and Exit Strategy
Phases2011-2013 2013-2015
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Issue 1: Expand to all NFL Cities
Add 5 urban centers per year
Acquire Competitors
International Expansion
Issue 2: Create an Ecosystem based on product
Create branch products
Issue 3: Initial Public Offering
Maintain 2 profitable years
Announce Initial Public Offering
Look for M&A Exits
Defense Result
Limiting competitors
and increasing
barriers to entry by
achieving scale
Customers rely on
our product for
other services
Establish
GrubWithUs as
market leader
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1
4
10
15
0
2
4
6
8
10
12
14
16
2011 2012 2013 2014 2015
Users,
Millions
$0 $1
$19
$56
$84
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
2011 2012 2013 2014 2015
E
BIT,
$MM
Valuation
Key Data Points:
Initial Investment: 5-10 million
Number of Potential ERB Restaurants: 41,600
Global Facebook User Base Above 18: 500 MM
Growth in the past 3 months: 183%
Growth in the past 12 months: 1600%
2011 2012 2013 2014 2015
Users Worldwide, thousdands $52 $641 $3,670 $10,418 $14,764
Value per Transaction, $ $8 $9 $9 $10 $10
Total Revenue (MM) $417 $5,445 $33,034 $98,975 $147,642
Sales and Marketing $208 $2,722 $6,607 $19,795 $29,528
General and Administrative $42 $544 $3,964 $11,877 $17,717
Research and Development $83 $1,089 $3,634 $10,887 $16,241
EBIT (MM) $83 $1,089 $18,829 $56,416 $84,156
EBIT Expansion 1000x by 2015
7/28/2019 Grub With Us
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Team
Founders
Eddy LuCEO and Co-Founder
Serial Entrepreneur
Daishin SuganoCOO and Co-Founder
Serial Entrepreneur
Experienced Investors and Advisors
PaulGraham
Y-Combinator
ViaWeb
ChuckTempleton
OpenTable
GrubHub
YuriMilner
DST
Start Fund
DustinMoskovitz
Asana