Viking’s GrubThe Maples

About Our Store

• Quality Foods and Beverages• Commons Corner• Value Menu

What is North Park Secondary School?• 1978• Alumni• Mr. Pat Gaele• Commons Corner• Charity events

Target

• Staff and students• Younger grades• Senior students

Needs and Wants

• Quality education• More $$$$• Nutrition

67%

33%

Would You Buy from Our Store if We Sold the Following Products in other Questions?

YesNo

Competition• Cafeteria• Little Caesar’s• Pizzaville• Local plazas• Tim Hortons

Goals

• Expand• Cover Peel Region

• Every student and staff• Favoured• Popularity

Organizational StructureCEO(Mr. Geale)

Director of Business DevelopmentMonique Gill

Finance DirectorHarleen Saini

Director of MarketingAllana Persaud

Director of Human ResourcesMargi Patel

Director of OperationsJoti Mann

EmployeeEmployeeEmployee

Ownership Structure

• Partnership• Franchise

• profit

Leadership and Motivational Approach

• Strict• Change in leadership style

• Democratic• Internal motivation

Marketing Plan

Product

• Varity of goods• Food products• Cafe style food

• Treats

55%

45%

Did You Ever Buy Breakfast from the Cafe-teria?

YesNo

64%

13%

23%

What is Your Favourite Cold/Icy Snack?

Ice CreamSnow ConesFreezies

27%

27%

18%

27%

What is Your Favourite Hot Beverage?

French VanillaCoffeeHot TeaHot Chocolate

46%

28%

26%

What is Your Favourite Breakfast?

BagelToastCereal

50%

33%

17%

What is Your Favourite Type of Ice Cream?

ChocolateVanillaStrawberry

15%

46%

30%

9%

What is Your Favourite Type of Salad?

GreekCeasarGardenDon't Like

64%

19%

10%

7%

What are Your Favourite Types of Candy?

ChocolateGummyHard CandyLollipops

24%

19%

57%

What is your favourite type of soup?

MushroomBroccoliChicken

Promotion• Advertising• Morning announcement• Sales promotion• Reward cards

PriceProduct Price

Ice Cream in a Cup $1

Ice Cream in a Cone $1.50

Coffee (Any Flavour) $1.25

Tea (Any Flavour) $1

Soup (Any Flavour) $1.50

Bagel (includes choice of butter or cream cheese) $1.25

Salads (choice of Greek, Ceasar, or Garden salad) $2.25

Hot Chocolate $1

French Vanilla Cappuccino $1.25

Candy (mixed bag) $0.75

Extra Ice Cream Toppings $0.50

63%

26%

2%5%

5%

How Much do You Spend in the Cafeteria Weekly?

0-5$5-10$10-15$15-20$20-25

Place• Producer• Retailer• Retailer• consumer

Producer Retailer Retailer (Us) Consumer

Human Resources Plan

Recruiting Quality Employees• Poster• Employment websites• Application• Resume • Success profile• Interview

Interview Questions1. What qualities do you have that would help you

excel in this position?

2. Why are you applying for this job?

3. Why should we hire you?

4. What experience do you have, that could help you in this position?

5. What is you current education?

Interview Question Cont. 1. Have you completed any other credits out of

school?

2. What skills do you have that will help you with customer service?

3. Where did you find out about this job?

4. What do you think your greatest strengths and weaknesses are?

5. What do you know about Viking’s Grub?

Training• Facility• Machinery• Hygenic• Cash register• Customer service

Evaluations

• Every month• Point system• Rewarded• Christmas bonus

Price

• Under $2• Actual cost is $0.64

• Consumers are willing to pay $5-10• Our goal price is $5

• Producers, consumers and developers will be satisfied

Departures

• Graduation• Week notice• Exit interview

Exit Interview for Departure1. Why do you intend on leaving this occupation?

2. What position were you occupying?

3. Does your departure have anything to do with a work environment issue?

4. Were you disrespected or mistreated while working for Viking’s Grub?

5. Is it a personal issue that has caused you to leave?

Exit Interview for Departure Contd. 1. How could we as a company improve conditions that you

have left for?

2. Would you re-consider leaving this position if we made the following changes?

3. Would you recommend this job to friends or family?

4. What were the best/worst parts of your job?

5. Do you think that we provided less training than needed to be successful at your position?

Graduation Interview1. In your experience at Viking’s Grub, what would you say helped you

the most for your future career?

2. What recommendation would you make for further efficiency at Viking’s Grub?

3. Was the orientation and training provided enough to help you succeed at your job?

4. What was the biggest challenge that you continually face while working at Viking’s Grub?

5. Did the schedule provide enough time for personal needs as well as work?

Dimissals

• Interview• 3 strike

Exit Interview for Dissmissals1. Do you understand why you are being let go?

2. Is there something that Viking’s Grub could’ve done in order to prevent this incident from happening?

3. Do any of these incidents involve other employees? Were they the cause of your behaviour?

4. What were the best parts of your job?

5. What were the worst parts of your job?

Challenges to the Business

• Clean Commons Corner• Stealing

• Over demand

Reaction of Competitors

• Reward programs• Reduction in price

• Monthly promotions

Financial Projections

• $5000 loan• $200 every month

• 2014• November

• Renovation

Conclusion

• Effective • Uses all the components of a business plan

• Every student and staff member is an eligible consumer

• These products will provide easy access to food product

• Three different methods of promotion

Questions?