Growth Hacking | Workshop SEFA Skillsweek

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GROWTH HACKING

BY FRIDO VAN DRIEM

1

“20% MoM”


•LEARNING GOALS •PRINCIPLES OF GROWTH HACKING •MODEL OF GROWTH HACKING •PROCESS OF GROWTH HACKING •TOOLS

WORKSHOP


MAD MEN & WOMEN MEETS THE INTERNET


— Congratulation, join the growth hacking club

“WE’VE GOT A GREAT NEW PRODUCT”

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GROWTH MODEL | AARRR FRAMEWORK

ACQUISITION

ACTIVATION

RETENTION

REFERRAL

REVENUE

How do users find us?

How are users activated?

Do users come back?

How do you make money?

Do users tell others?


— 80/20 rule of Growth Hacking

EXPERIMENT

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PROCESS OF OPTIMIZING

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RUN CONTINUOUS EXPERIMENTS TO IMPROVE THE CAR

GROWTH IS EXPERIMENT DRIVEN MARKETING

6. SYSTEMIZE

1.BRAINSTORM

2.PRIORITIZE

3. TEST

4. IMPLEMENT

5. ANALYZE


AFTER GOAL IS SET TIME TO STEP ON THE PEDEL!


1. BRAIN STORM TO GENERATE EXPERIMENTS

▸ Observe

▸ Dive into the data

▸ “How are others doing it?”

▸ Question

▸ “Question brainstorming. Why? What is…How about this?”

▸ Associate

▸ “Connect the dots between unrelated things”

▸ Network

▸ “Join groups / ask fellow growth hackers for idea’s


2. PRIORITIZE

▸ PROBABILITY

▸ LOW (20%) | MEDIUM (50%) | HIGH (80%)

▸ IMPACT

▸ “Comes from your hypothesis. Take into account long lasting effects”

▸ RESOURCES

▸ “Take into the actions that needs to be done by the company”


3. TEST

What is the minimum viable test to understand our hypotheses?


4. IMPLEMENT


5. ANALYZE

▸ IMPACT

▸ Results of the experiment

▸ ACCURACY

▸ How far or close are you from your hypothesis

▸ WHY

▸ “Why do you see the results that you did?”


6. SYSTEMISE

▸ PRODUCTIZE

▸ Improve the product as much as possible with technology and engineering

▸ PLAYBOOK

▸ For steps that can’t be done by technology.. create a manual


CIRCLE IS COMPLETE!

6. SYSTEMIZE

1.BRAINSTORM

2.PRIORITIZE

3. TEST

4. IMPLEMENT

5. ANALYZE


GROWTH PLAN

ELEMENTS


▸ Define the long term strategy of the firm

▸ Define short term strategy of the firm

▸ Fill out AARRR Model

▸ Define OMTM per segment of AARRR Model

▸ Funnel analysis

▸ Based on finding define goal for coming 3 months + resources needed

▸ Create backlog and create experiment doc

▸ Write 3 Experiments in the document

▸ Put it down in backlog

TIPS FOR GROWTH PLAN


— Tools are only a way to grow or shrink…

“THINKING > TOOLING”

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DON’T FORGET… WRITE DOWN ALL YOUR LEARNINGS


GROWTH HACKING

BY FRIDO VAN DRIEM

21

“20% MoM”

Documents

Growth Hacking | Workshop SEFA Skillsweek