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© 2013 Grow Your Organization with Email & Social Media Simple Strategies for You

Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

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Page 1: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013

Grow Your Organization

with Email & Social Media Simple Strategies for You

Page 2: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013

Pamela Starr Area Director, Southeastern

Constant Contact, Inc.

Pamela Starr Professional

@PamelaStarrFL

Page 3: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013 3

Facebook LinkedIn Instagram Twitter Pinterest Youtube

WHERE ARE YOU SHARING TODAY?

Page 4: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013 4

ENGAGEMENT the new word-of-mouth is

Page 5: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013 5

PHYSICAL, MEASURABLE RESPONSE

click or

download

come to

the store

or office

schedule

a session

donate call

Page 6: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013 6

EMAIL IS HARD TO BEAT

• easy to brand with

colors + logos

• lots of physical,

measurable

response

• helps to measure

and monetize social

media

Page 7: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013 7

FORWARD

& SHARE

YOUR

MESSAGE

Your new best friends.

Make it easy to share!

Page 8: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013 8

REPORTS!

Page 9: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013 9

• Any day 35 - 67% don’t see images by default

• text links get more clicks than buttons

• place your logo left or center in email

• include company name in text

• key action must be above scroll line

• do not give too many choices

• make all images clickable (and with text labels)

MAKE YOUR MESSAGE CLEAR

Page 10: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013 10

NOW, LATER OR NEVER three little words that rule your world

• who is it “from?”

• what’s the “subject?”

• when do you send your communication?

Page 11: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013

SUBJECT OR HEADLINE winning the battle of priorities

SECONDS WORDS TODAY

11

Page 12: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013 12

MAXIMIZE FACEBOOK

• Like your page

• Like your posts

• Comment on your posts

• Share your posts

Page 13: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013 13

YOU CAN DO THIS. AND YOU CAN START WITH A SMALL LIST

Page 14: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013 14

Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing

tools and free coaching.

Send personalized

email newsletters and

expand your audience

with our list-building

tools.

Manage your events

online: send invites,

create an event

homepage, and

promote registration.

Turn fans into customers

with coupons, downloads,

and contest on Facebook

and get new likes and

email sign-ups.

Reward loyal customers

with shareable local deals

and capture contact

info every time

you sell.

Get found by millions

online and manage

your business info

across the web, all

from one place.

Transform your

communications into

conversations with

online surveys and

polls.

Email Marketing EventSpot Social Campaigns SaveLocal Single Platform Online Survey

Page 15: Grow Your Business or Organization with Email and Social Media... · Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free

© 2013

Pamela Starr Area Director, Southeastern

Constant Contact, Inc.

Pamela Starr Professional

@PamelaStarrFL