GROW WITH HUBSPOTJ O N D I C K

J O N D I C K

( @ J O N D I C K )

@jondick#INBOUND18

@jondick#INBOUND18

@jondick#INBOUND18

83%

45% 37%28% 23% 21% 20% 19%

4%

Website Videos Email Blog Facebook

Messenger

Twitter Live chat Download

Content

Other

53%39% 34% 33% 30%

18%3%

Website Phone Contact Us

FormLive Chat Self Service Facebook

Messenger

Other

62%48% 42% 36%

21%10% 5% 1%

Email Phone Live Chat Contact Us

Form

Facebook

Messenger

Twitter Slack Other

SA

LE

SM

AR

KE

TIN

GS

ER

VIC

E

@jondick#INBOUND18

@jondick#INBOUND18

@jondick#INBOUND18

@jondick#INBOUND18

@jondick#INBOUND18

@jondick#INBOUND18

@jondick#INBOUND18

@jondick#INBOUND18

@jondick#INBOUND18

Jon Dick

@jondick#INBOUND18

Jon Dick

Every thought leader, every day

83%

45% 37%28% 23% 21% 20% 19%

4%

Website Videos Email Blog Facebook

Messenger

Twitter Live chat Download

Content

Other

53%39% 34% 33% 30%

18%3%

Website Phone Contact Us

FormLive Chat Self Service Facebook

Messenger

Other

62%48% 42% 36%

21%10% 5% 1%

Email Phone Live Chat Contact Us

Form

Facebook

Messenger

Twitter Slack Other

SA

LE

SM

AR

KE

TIN

GS

ER

VIC

E

0% 10% 20% 30% 40% 50% 60% 70% 80%

Base: 404 marketers and salespeople who are level and above in the US and UK

Source: HubSpot Go to Market Survey, Q2 2018

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

@jondick#INBOUND18

51% | Book a Meeting

30% | Call Sales

19% | Chat

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

What services or features are offered in your chat experience?

What services or features are offered in your chat experience?

@jondick#INBOUND18

@jondick#INBOUND18

@jondick#INBOUND18

60%

14%13%

10%

0%

10%

20%

30%

40%

50%

60%

70%

Just outside sales, 13%

We have a combination of inside and outside sales, 72%

Just inside sales, 15%

@jondick#INBOUND18

@jondick#INBOUND18

@jondick#INBOUND18

@jondick#INBOUND18

71%don’t trust sponsored

social media ads

65%don’t trust company

press releases

55%don’t trust companies

they buy from as

much as they used to

81% of buyers trust family

& friends’

recommendations

over companies

@jondick#INBOUND18

@jondick#INBOUND18

@jondick#INBOUND18

@jondick#INBOUND18

@jondick#INBOUND18

●

●

●

1. Build a great

product

2. Invest in customer

marketing

3. Invest in education

and support

@jondick#INBOUND18

@jondick#INBOUND18

Communicate how and

when customers want

Prioritize your

prospects over your

process

Help your

customers be heard

@jondick#INBOUND18

Of course, we all know

what the most dangerous

animal in the world is…

“It is not the strongest of the

species that survives, nor

the most intelligent that

survives. It is the one that is

the most adaptable to

change.”-Charles Darwin

@jondick#INBOUND18