Group 4 VRIO LowCostAirlines

7/24/2019 Group 4 VRIO LowCostAirlines

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Strategic HRM

Group 4

Anshu (H005/14)Kaustubh (H019/14)

Megha (H02/14)

!ra"ash (H02/14)

Ra#hi"a K (H04/14)

$an%a (H09/14)

VRIO Framework Airline Industry

Low cost airlines &et 'ue Southest Airines

Airasia


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$R*+ ,ra-eor"

Value

Rareness. Ho rare or i-ite# is theresource

Imitability. Ho #icut is it to i-itate

the resource Organization respectie% arrange-ent

. *s the resource supporte# b% an%e3isting arrange-ents an# can theorganisation use it proper%

he $R*+ Ana%sis is an ana%tica

techniue hich 6or each t%pe o6resource consi#ers the 6ooing

uestions (eauation #i-ension) 6oran organi7ation as e as 6or itsco-petitors8 VRIOis an acron%-

6ro- the rst etters o6 the na-es o6

the #i-ensions:


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(1) &et 'ue


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;o.erentiating on high.uait% custo-er serice

Mission "bring humanity back

to air travel"

Strateg% an# $aue at &et'ue


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Recruit-ent at &et 'ue

*nterna


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Ann Rhoades, "To me, hiring is the most

important thing you can do if you know"


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raining

cooconenien

t cost.e>ectieserice to

thecusto-erAnn Rhodes

s-aco-pan%6eeing

Dave erger

3!degree method

of training

Rear#s

#$et%lue &ncreasesRecognition

'atisfaction by ((

he !eer co-ponent o6 the i6t progra- is criticahe !eer co-ponent o6 the i6t progra- is critica

+nine appication e-po%ees an#-anagers can sen# an# receiecongratuations than".%ou an# gi6t

car#s 6or outstan#ing per6or-ance


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$R*+ 6ra-eor"

!ractices $auabe Rare=icut to

i-itate

Supporte#b% the

+rganisati

on


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(2) Southest airines


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!outhwest Airlines

Southest is a -aCor D8S8 airinean# the or#Es argest o.costcarrier hea#uartere# in =aase3as

stabishe# in 19F an# has

near% 4F000 e-po%ees an#operates -ore than 400 ightsper #a%8

*n &une 2011 it as reporte# tocarr% the -ost nu-ber o6#o-estic passengers in D8S henco-pare# to other airines8

About "he #om$any

%ission

Southest Airines is #e#icate# tothe highest uait% o6


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&ork$lace #ulture !& #ommitment to its'm$loyeesStabe or" eniron-entua +pportunit% 6or earning

an# groth8


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Recruitment at!outhwest Airlines

A candidate who thinks he can snow a recruiter during theinterview may have already eliminated himself because hes proven

to other employees that he isnt a t for the system.

.iring hose ho i contribute to the oera operationL o6

the airineeitistsL nee# not app%Recruitment o/$ilots ormechanics

Recruit-ent the best ho are tea- pa%ers an# abe toreate e ith other 6unctiona groups

0ew

hires/romotherairlines

he% then train ne% hire# . -ost o6 ho- co-e 6ro-other -ore 6unctiona% #ii#e# airines8


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@e sta> earn about theoera or" process an#un#erstan# here the% t inan# ho their Cob reates toan# supports Cobs o6coor"ers

"raining at !outhwestAirlines

Hire 6or Attitu#e an# rain 6orAptitu#eLechnica rainings;ea#ership trainings8Managers in raining (M*)progra--e8

SN Airines beiees thatleadership at frontline can playa critical roles in organizationalsuccess.

*t has more su$ervisors $er/rontline e-po%ee than an%other airine in the in#ustr%des$itethe 6act that -an%thin" the organization is 1atand team2based

New leaders at outhwest are told! "ont try to learn your#ob. $our rst priority is to get to know your people%

Leadershi$ at!outhwest Airlines

,unctiona

3pertise

Reationa


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3er/ormance %anagement at !outhwestAirlines

#rossFunctional3er/ormance is%easured

ncourage e-po%ees to 6ocus onearning Rather than on ba-ing hen things go

rong

3er/ormance"rans$arency

Roles andRes$onsibil

ities


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#om$ensation and ene7t at !outhwestAirlines

ase $ay is 8/reezed9 oera -uti.%ear contract inreturn 6or additionalvariable $ay incentivesSource.


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$R*+ 6ra-eor"

!ractices $auabe Rare=icut to

i-itate

Supporte#b% the

+rganisation


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() Airasia


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Airasia Airlines

Maa%sian low

cost airlineestabishe# in1994hea#uartere#near Kuaa;u-pur

+perates ith

the or#Esoest unitcost an##escribe# as theairine as aO$ioneer: o/

low2cost travelin Asia

Ran"e# as the

world;s bestlow2cost airinein 2012 Nor#Airine Aar#s atthe ,ranboroughAirsho


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&ork$lace #ulture Airasia

Approachabe op -anage-ent

!ustainability

Documents

Group 4 VRIO LowCostAirlines