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Analysis of McDonald’s IT Governance Assignment
VRIO Analysis
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Filename: 1SAMPLE16C145-Analysis-of-McDonald’s-IT-Governance-Assignment.pdf
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Uploaded: May 26, 2016
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Abstract
The purpose of this assignment to choose a local company and perform an in-depth capability
analysis with is internal in nature. For this task, McDonald’s has been chosen as a target
company.
There are various methods /models through which an internal analysis can be performed. In
this, two methods can be considered as the models, which can be applied to McDonald’s and
identify McDonald’s strengths and weaknesses in its business capabilities. In doing so VRIO
model is chosen over VRIN model because the assignment requires an in-depth analysis of
and VRIN model is used to differentiate between the necessary capabilities and key
capabilities. VRIO framework highlights the capabilities, of an organization, which can
provide competitive advantage to the organization through the nature of its capabilities,
whether they are valuable, rare difficult to imitate and have organizational support. VRIO
framework helps to distinguish between strengths and weakness of the company and thus
helps to understand whether those strengths can really provide competitive advantage to the
company or not.