GROUP 4 RESEARCH PRESENTATIONGROUP 4 RESEARCH PRESENTATION

Harriet DicksonNicholas Georgiou

Sofina AshiqMiranda Kenny

Rose Muzvondiwa

RESEARCH TOPIC Jordan/Alex Reid RESEARCH QUESTION Do celebrity parents

expose their children in print based media such as magazines?

 HYPOTHESIS We speculate that the

parents questioned will agree that celebrities do expose their children too much and should do more to prevent this.

However we think that some young mothers and teenagers might see the attention and ‘celebrity’ lifestyle as appealing 

The aims and objective;1. To find out what celebrity culture is.2.To see whether these celebrity parents are good roles models3. And too see the views of other parents on celebrity parents.

What is celebrity?

In Graeme Turner’s Understanding Celebrity book.

Daniel Boorstin- ‘the celebrity is a person who is well-known for their well knowness’. ‘Fabricated on purpose to satisfy our exaggerated expectations of human greatness’ (1961:58)

Celebrity Culture‘The celebrity culture refers to

the culture of popularizing certain people who have certain attributes that society deem exceptional.’

‘The celebrity culture has and always will have an influence on society. As they are constantly in the media, they have become role models for adolescents and teenagers.’

‘People sometimes attempt at becoming famous by various means such as entering reality TV or dating someone of high status.’

http://www.celebrityculture.net/

http://www.celebrityculture.net/

Research MethodologyResearch Methodology

◦ “The simple definition of Feminist methodology is that it is the approach used to capture the experience of women and includes a wide range of methods such as interviews and questionnaires.”

◦ “Feminist methodologies for research have had a major impact in the social sciences since the 1970s because they have engaged with questions about the nature of knowledge, society, language and power through a focus on women. Feminist research incorporates feminist approaches to other methodologies and disciplines such as philosophy, ethnography and participant observation.”

Feminist Methodology ‘A form of feminism which

believes that women's oppression is a symptom of a more fundamental form of oppression. Women are not oppressed by men or by sexism, but by capitalism itself. If all women are to be liberated, capitalism must be replaced with socialism.’

“One is not born, but rather becomes a woman”

(de Beauvoir, 1956). A relation to the Male Gaze

theory.

http://bitbucket.icaap.org/dict.pl?term=MARXIST%20FEMINISM

Secondary ResearchSecondary Research

The analysis of research that had been collected at an earlier time (for reasons unrelated to the current project) that can be applied to a study in progress.

http://www.facebook.com/l.php?u=http%3A%2F%2Fuk.movies.yahoo.com%2Fblog%2Farticle%2F151055%2Fthe-curse-of-the-child-star.html&h=3a84e

“Drew Barrymore was born to an acting dynasty, her family being a part of Hollywood right back to the silent era. She was seven when she was cast in Spielberg's 'E.T.‘. Was smoking by 9, drinking alcohol by 11 and began smoking marijuana at 12. By 13 she was taking cocaine, admitted to rehab and attempted suicide” (ukmovies.yahoo.com)

““Shouldn't sick baby Princess Tiáamii be Shouldn't sick baby Princess Tiáamii be tucked up in bed, Jordan?”tucked up in bed, Jordan?”

http://www.dailymail.co.uk/tvshowbiz/article-561032/Shouldnt-sick-baby-Princess-Ti-amii-tucked-bed-Jordan.html

Qualitative ResearchQualitative Research

A set of research techniques in which data is obtained from a relatively small group of respondents and not analyzed with statistical techniques

http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DQBUqNrbLxDE%26feature%3Drelated&h=3a84e

In her book entitled ‘Doing Feminist Research’ Helen Roberts states that in most cases the goal of finding out about people through interviewing is best achieved when there is no hierarchy between the relationship of interviewer and interviewee. (1981:41)

Quantitative Research Quantitative Research (questionnaire)(questionnaire)“Quantitative

research is research that deals with the quantities of things and that involves the measurement of quantity or amount, applied to advertising audience research to develop actual numbers of audience members in order to accurately measure market situations”

Gender?

Male40%

Female60%

Male

Female

Do you read any weekly celebrity magazines?

Yes52%

No48%

Yes

No

InterviewsInterviews “Katie Holmes is only in

magazines regularly because she dresses Suri the way she does”

“The children have money thrown at them with no work put in, it will slowly start to give them no aspirations in life and just want a throw away income”

“Not at all, I think she went a bit too far. It just proves Jordan does what she does to get a reaction from the public”

Results in relation to our Results in relation to our hypothesis hypothesis

Hypothesis: We speculate that the

parents questioned will agree that celebrities do expose their children too much and should do more to prevent this. However we think that some young mothers and teenagers might see the attention and ‘celebrity’ lifestyle as appealing 

Thank you for your

attention!

Any questions?