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strategic management
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+ANSOFF MATRIX
STAKEHOLDER
MANAGEMENT
ANALYSIS
SWOT ANALYSIS TOWS MATRIX
STRATEGIC
MANAGEMENT
ANALYSIS TOOLS
+ 1. Ansoff Matrix
PRODUCT MARKET
How to grow business /
organization through existing or
new products OR in existing or
new markets.
Help to assess and analyze
different degree of risk
associated with moving the
organization forward
4 growth strategies
i. Market Penetration
ii. Market Development
iii. Product Diversification
iv. Product Development
Example:
A business that operates in an
expanding market can grow
through market penetration.
A business in a mature, stable
market may choose to grow either
through market development or
product development depending
on its internal strengths.
If neither of these offers sufficient
potential, a business may consider
diversification to achieve further
growth
+ 1. Ansoff MatrixIncreasing risk
Increasing risk
Based on recommended strategies identified using SPACE matrix, IE Matrix
+ Strategic planning tool that provides a framework to help executives,
senior managers, and marketers devise strategies for future growth.
4 growth strategies alternative:
1. Market Penetration – An organization tries to grow using its
existing offerings (products and services) in existing markets. In
other words, it tries to increase its market share in current market
scenario.
2. Market Development – An organization tries to expand into new
markets (geographies, countries etc.) using its existing offerings.
3. Product Development – Organization tries to create new
products and services targeted at its existing markets to achieve
growth.
4. Diversification - In diversification, an organization tries to grow
their introducing new offerings in new markets. It is the most risky
strategy because both product and market development is
required.
1. Ansoff Matrix
+EXAMPLES
Penetration:
Existing product to the existing customers - changing pricing, adding minor
features , changing packaging (size), highlighting alternative uses (eg.
Chocolate as a seasonal gift)
Product Development:
New/improved product in existing market – Burger with salads (Mcdonald),
new variety of chocolate (Kitkat Rubies), Go Shop service (ASTRO)
Market Development:
Existing product in different markets - Mcdonald (opening new outlet), CIMB
– Indonesia branch,
Diversification:
Requires product and market development – Mcdonald (McCafé), iPod touch
(itunes)
1. Ansoff Matrix
+ 5
Background :
SWOT analysis was created in the 1960s by business gurus Edmund P.
Learned, C. Roland Christensen, Kenneth Andrews and William D. Book. SWOT,
which stands for Strengths, Weaknesses, Opportunities and Threats, is an
analytical framework that can help your company face its greatest challenges and
find its most promising new markets.
What is the purpose:
SWOT analysis enables organizations to identify both internal and external
influences. Outside of business, other organizations have found much use in the
method's guiding principles.
SWOT's primary objective is to help organizations develop a full awareness of all
the factors, positive and negative, that may affect strategic planning and decision-
making. This goal can be applied to almost any aspect of industry.
2. SWOT Analysis
+ 6
When to use SWOT :
SWOT is meant to be used during the proposal stage of strategic planning.
It acts as a precursor to any sort of company action, which makes it appropriate for
the following moments:
• Exploring avenues for new initiatives
• Making decisions about execution strategies for a new policy
• Identifying possible areas for change in a program
• Refining and redirecting efforts midplan
Internal factors
The first two letters in the acronym, S (Strengths) and W (Weaknesses), refer to
internal factors, which means the resources and experience readily available to
you. Examples of areas typically considered include:
• Financial resources, such as funding, sources of income and
investment opportunities
2. SWOT Analysis
+• Physical resources, such as your company's location, facilities & equipment
• Human resources, such as employees, volunteers and target audiences
• Access to natural resources, trademarks, patents and copyrights
• Current processes, such as employee programs, department hierarchies
and software systems
External factors
External forces influence and affect every company, organization and individual.
Whether these factors are connected directly or indirectly to an opportunity or
threat, it is important to take note of and document each one. External factors
typically reference things you or your company do not control, such as:
• Market trends, like new products and technology or shifts in audience
needs
• Economic trends, such as local, national and international financial trends
• Funding, such as donations, legislature and other sources
• Demographics, such as a target audience's age, race, gender and culture
• Relationships with suppliers and partners
• Political, environmental and economic regulations
2. SWOT Analysis
SWOT Analysis - Sample2012- Maybank Auto Finance SWOT analysis to become No#1 Financer
OPPORTUNITIESCross-sell products and services as most
customers acquired from dealers are N2B.
Diversify to C&I, equipment finance, CVs and non -
prime used car market.
Revisit TOM to be more lean, efficient and effective.
Invest in HPS modernization/ platform and
processes re-engineering with more advanced
capabilities
THREATSHighly competitive business environment with
declining spread/ NII, some segments below
ROCA.
Maturing business. High market penetration and
vehicle population density.
New competitors from in-house finance
companies and offer new market entrants.
STRENGTHS Reputation & brand. A well - respected and
recognizable BOB brand in Auto finance.
#1 dealer finance position that provides strategic
advantages and strong retail market position
among dealers.
Strong performance with lowest GIL rates and
highest growth in the industry.
Strong and hungry marketing and processing team
(MOPO) who are focus on delivery excellence
services to the dealers.
WEAKNESSESRising CIR due to lower margin and higher cost.
High Fixed cost structure.
Limited fee-based income opportunities and
business regulated by HP Act.
Managing non-performer (10%), increasing staff
complacency and lack of staff diversity.
Old HPS system and business processes.
8
S W
O T
2. SWOT Analysis – Example 2012- Maybank Auto Finance SWOT analysis to become No#1 Financer
+
TOWS is simply SWOT spelled backwards.
The TOWS matrix is used for strategic planning and helps to identify
opportunities and threats and measure them against internal strengths
and weaknesses.
How to use tool:
To carry out a TOWS Analysis, consider the following combinations:
Strengths/Opportunities:
Consider all strengths one by one listed in the SWOT Analysis with
each opportunity to determine how each internal strength can help to
capitalize on each external opportunity.
Strength/Threats:
Consider all strengths one by one listed in the SWOT Analysis with
each threat to determine how each internal strength can help to
avoid every external threat.
3. TOWS Matrix
+
Weaknesses/Opportunities:
Consider all weaknesses one by one listed in the SWOT Analysis
with each opportunity to determine how each internal weakness can
be eliminated by using each external opportunity.
Weaknesses/Threats:
Consider all weaknesses one by one listed in the SWOT Analysis
with each threat to determine both can be avoided
3. TOW’S Matrix
+
Strengths (S) Weakness (W)
Opportunities (O)
SO
"Maxi-Maxi" Strategy
Strategies that use
strengths to maximize
opportunities.
ST
"Maxi-Mini" Strategy
Strategies that use
strengths to minimize
threats.
Threats (T)
WO
"Mini-Maxi" Strategy
Strategies that minimize
weaknesses by taking
advantage of
opportunities.
WT
"Mini-Mini" Strategy
Strategies that minimize
weaknesses and avoid
threats.
Internal
Factors
External
Factors
3. TOW’S Matrix
+TOW’S MatrixTo generating strategic options
12
Strengths (S)
1. Strong R & D and Engineering
2. Strong sales and service network
3. Efficient production/automation
Capabilities
Weaknesses (W)
1. Heavy reliance on one product
(Although Several Less
Successful Models were
Introduced)
2. Rising costs in Germany .
3. No experience with U.S. labor
unions if building plant in the U.S.
Opportunities (O)
1. Growing affluent market demands
more luxurious cars with many
option.
2. Attractive offers to build an
assembly plant in U.S.
3. Chrysler and American Motors
need small engines.
(O1S1S2) Develop and produce
multiproduct line with many options, in
different price classes (Dasher,
Scirocco, Rabbit Audi Line)
(O1W1) Develop compatible models
for different price levels (Ranging from
Rabbit to Audi Line)
Threats (T)
1. Exchange Rate - Devaluation of
Dollar in relation to Deutshe Mark
(DM).
2. Competition from Japanese and
U.S. Automakers.
3. Fuel shortage and price
(T3S1) Improve fuel consumption
through, fuel injection and develop fuel
efficient diesel engines
(T2,W1) Reduce threat of competition
by developing flexible product line.
Internal
Factors
External
Factors
3. TOW’S Matrix
+
What are the purpose:
Using the opinions of the most powerful stakeholders to shape the projects at an
early stage.
Gaining support from powerful stakeholders can help to win more resources
Anticipating what people's reaction to project
Identifying all persons, groups and institutions who may have an interest in a
project and taking steps to manage their interests and expectations so that the
project runs as smoothly as possible
When to use :
Needs to be done in the early stages of a project so that any risks and required
communication can be included in the overall project plan
4. Stakeholder Management
+Who to use :
Being used by aid agencies, governments or consultant groups:
1. Imperial College London
2. Office of Government Commerce UK 2003
3. Aubrey L. Mendelow, Kent State University, Ohio 1991
How to use the tool:
Step 1. Identify Your Stakeholders
Who are stakeholders?
Involved in the development of the product
Managing the development of the product
Working with the product
Owner of the product
Affected by the development of the product.
Directly or indirectly involved in rules and regulations of the product usage
4. Stakeholder Management
+
Step 2. Prioritize Your Stakeholders
Specifies how each stakeholder
influences the organization
Decides what the organization needs from
each one of them
Rank them with respect to their influence
and importance
Analyse on the power versus interest grid
and which defines the power of these
stakeholders in implementing any
changes versus interests of them in order
to implement these changes.
4. Stakeholder Management
+
Step 3. Understand Your Key
Stakeholders
Need to know more about key
stakeholders.
Need to know how they are likely to feel
about and react to the project
Need to know how best to engage them
in the project and how best to
communicate with them.
4. Stakeholder Management
+ and Happy Valentines Day
Thank You