Grey Goose Vodka

8/11/2019 Grey Goose Vodka

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GREY GOOSE VODKA

- The Worlds Best Tasting Vodka

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ROADMAP

- About The Product

- About The Brand

- Advertising Agency

- About The Advertisement

- Advertisement

- Interpretation

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ABOUT THE PRODUCT

Name: Grey Goose Vodka

Country Of Origin : FranceIntroduced: 1997 in USSlogan: The Best Tasting VodkaVariants: L'Orange, Le Citron,

La Poire, Cherry NoirPrice In India(750ml): Rs.4800/-

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ABOUT THE BRAND

Grey Goose was established in1996 by Sidney Frank.

Bacardi bought Grey Goose in2004 for $2.2 billion.

Grey Goose boasts an 80% valueshare in the super-premium vodkamarket.

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In the world spirits championship it is the

only beverage that has won a platinum

medal.

Its tagline-

Best Tasting Vodka In The World

is given to it by Best Tasting Institute Inc.

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In MIAMI, Aug. 29GREY GOOSE(R) Vodka, the"World's Best Tasting Vodka"announced the launch of its newcampaign Discerning Taste

Grey goose prides itself onmasterful planning, noble tradition,exacting standards, premium

ingredients and a brilliant vision forredefining world spirits.

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What Distinguishes GreyGoose?

USP : The first luxurious maltbeverage that caters to the flavors

and lifestyle of sophisticated adults.

Origin of Perceived Value:Premium Ingredients under

guidance of Matre de ChaiFive-Step Distillation Process

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When asked students in a surveyif they were going to a party and hadto buy a bottle of vodka for the hostwhich would you buy?

22.5% said they had take a bottle ofgrey goose as it CLASSY and whatCELEBS and RICH people drink.

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Target Market of Grey Goose

Vodka

Wide range of sophisticated men andwomen who enjoy expensive alcoholic

beverages and are normally in the age group

of 23 35 years.

They are either highly qualified adults orcorporates.

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@ RADICLE MEDIA

@ Radicle Mediais a global studio founded in

1993 by Jon Kamen and Frank Scherma.

In 2010 it became a part of Fremantle MediaLtd. with offices in New York, Los Angeles, London, Berlin , Sydney and affiliated agenciesin Paris.

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The company has produced award-winningand critically acclaimed projects in a variety ofmedia like films commercials.

The company produces traditional campaignsfor global brands and clients like Adidas,American Express , Apple, Coca - Cola, Googleetc.

Grey Goose Vodka won the One ShowEntertainment Award in 2011.

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About The Advertisement

Ad was Launch in August, 2007with the Partnership of the USopen .

These were a series of the Adsthat bought up the US open

attendance to 6000,000 which wasthe highest ever.


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ADVERTISEMENT

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Blue in a world of grey hooks you right into the main product of the ad.

The game of Golfis a hard game, but the better prepared you for something, themore confident you are. MATT KUCHAR

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We see a player focused in the gametrying to make a decisionon howbestto play the stroke.

The precision used in playinggolf isthe same precision needed to make agrey goose drink.

The real reason for playing golf is notthe game itself but the game of politicsandstrategyto get a deal signed.

SUBLIMINAL MEANING

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We see a couple of colleagues high five atthe endof a gamewell played whichsignifies a well brokered deal. The round ofapplause and the handshake too signify the

Success Of The Game parallel to that ofGolf.

Also one good round deserves anotherimplies that after the deal is brokered onecelebrates with A Glass OfGrey Gooselikea Champaign.

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BY

SUKRITI SARAFF 1223)

MEETIKA MALHOTRA 1214)

AKSHAY SHARMA 1203)

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Documents

Grey Goose Vodka