Gregory Ulmer, Introduction to Electracy

8/11/2019 Gregory Ulmer, Introduction to Electracy

1/19

6/28/2014 Ulmer The Learning Screen Introduction: Electracy

http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ 1/19

Chapters

Stern In Production (A Narrative Inquiry on Interactive Art)

Abbas Re-Locating

Remix and the Rouelles of Media Production

Deseriis No End In Sight

Ulmer The Learning Screen

Varnelis The Immediated Now

Helmond Lifetracing

Freeman Storage in Collaborative Networked ArtMunster Data Undermining

Lichty Art in the Age of DataFlow

Translations

Coming Soon

Options

Translate Page

View Comments by Users

View Comments by Page

Chapter Comments Feed

Network

Log In

Sign Up

Meta

About

Committee Bios
http://munster.networkedbook.org/http://freeman.networkedbook.org/http://varnelis.networkedbook.org/http://ulmer.networkedbook.org/http://deseriis.networkedbook.org/http://remix.networkedbook.org/http://stern.networkedbook.org/http://networkedbook.org/http://networkedbook.org/http://networkedbook.org/http://networkedbook.org/http://networkedbook.org/http://networkedbook.org/http://networkedbook.org/http://networkedbook.org/committee-bios/http://networkedbook.org/about/http://networkedbook.org/wp-signup.phphttp://networkedbook.org/wp-login.phphttp://networkedbook.org/members/http://ulmer.networkedbook.org/comments/feed/http://ulmer.networkedbook.org/comments-on-page/http://ulmer.networkedbook.org/comments-by-users/http://ulmer.networkedbook.org/translate/?id=7http://lichty.networkedbook.org/http://munster.networkedbook.org/http://freeman.networkedbook.org/http://helmond.networkedbook.org/http://varnelis.networkedbook.org/http://ulmer.networkedbook.org/http://deseriis.networkedbook.org/http://remix.networkedbook.org/http://abbas.networkedbook.org/http://stern.networkedbook.org/http://networkedbook.org/


2/19



Credits

Copyright

Goals & Objectives

Submission Guidelines

Search

powered by

Memes

No Blogroll Links

License

Networked: a (networked_book) about (networked_art)

by Authors and Collaborators of

the Networked Book Projectis licensed under a

Creative Commons Att ribution-Noncommercial-Share Alike 3.0 Unported licens e

Partners

Supported By

Powered By

WordPress

CommentPress Core

MediaWiki
http://www.mediawiki.org/http://wordpress.org/extend/plugins/commentpress-core/http://www.wordpress.org/http://nea.gov/http://www.freewaves.org/http://www.telic.info/http://newmediafix.net/http://turbulence.org/http://networkedbook.org/copyright/http://turbulence.org/networked/http://networkedbook.org/http://networkedbook.org/copyright/http://networkedbook.org/guidelines/http://networkedbook.org/goals-objectives/http://networkedbook.org/copyright/http://networkedbook.org/credits/


3/19



Built By

Matthew Belanger

Thanks to Eddie Tejeda, Andy Peatling, etc.

Translate Page

Introduction: Electracy

1 Leave a comment on paragraph 1 0 To comment on SPECIFIC PARAGRAPHS, click on the speech

bubble next to that paragraph.

2 Leave a comment on paragraph 2 0 Next: Memos for Undergraduate Education

3 Leave a comment on paragraph 3 0There is an analogy for what we are doing when we collaboratively

explore the possibilities of new media. We are to the Internet what students of Plato and Aristotle were to the

Academy and Lyceum. When the Greeks invented alphabetic writing they were engaged in a civilizational

shift from one apparatus to another (from orality to literacy). They invented not only alphabetic writing but

also a new institution (School) within which the practices of writing were devised. Here is the salient point: all

the operators of science as a worldview had to be invented, by distinguishing from religion a new possibility

of reason. Electracysimilarly is being invented, not to replace religion and science (orality and literacy), but to

supplement them with a third dimension of thought, practice, and identity. Electracy is to digital media what

literacy is to alphabetic writing: an apparatus, or social machine, partly technological, partly institutional. We

take for granted now the skill set that orients literate people to the collective mnemonics that confront anyone

entering a library or classroom today. Grammatology (the history and theory of writing) shows that the

invention of literacy included also a new experience of thought that led to inventions of identity as well:

individual selfhood and the democratic state. Thus there are three interrelated invention streams forming a

matrix of possibilities for electracy, only one of which is technological. There is no technological determinism,

other than the fundamental law of change: that everything is mutating together into something other, different,

with major losses and gains. What is the skill set that someday may be assumed of electrate people native to

an Internet institution?

4 Leave a comment on paragraph 4 0
http://en.wikipedia.org/wiki/Electracyhttp://ulmer.networkedbook.org/the-learning-screen-memos-for-undergraduate-education/http://ulmer.networkedbook.org/translate/?id=7http://www.matthewbelanger.net/


4/19



Apparatus Table

5 Leave a comment on paragraph 5 0The argument is that the disciplines of Arts and Letters have as much

to contribute to the essential formation of electracy as do science, engineering, computing and related

technical fields. Up until the seventeenth century, the technological and rhetorical dimensions of artificial

memory developed together. The image logics of the memory arts were discredited in the context of the

emerging empirical sciences because of their association with hermetic magic. One of the laws of media,

according to Marshall McLuhan, is that innovation involves the retrieval of some features from the culturalarchive thought to be obsolete. Contemporary imaging has much to learn from the mnemonic arts of the

manuscript era. The role of the humanities foregrounded in this essay is pedagogy: the development of

teaching practices to support the bootstrapping of education into an institution that is symbiotic with electracy

(to learn a lesson from the unhappy relationship of Religion and Science, if that is possible). The methodology

of this invention is heuretics (the use of theory for the invention of new discourses) as distinct from

hermeneutics (the use of theory for interpretation of existing discourses). Heuretics coordinates with

grammatology: grammatology provides the historical example in our case, the practices of logic invented in

the Academy and Lyceum. Heuretics adopts those inventions as a template, to suggest what is needed or

possible today, following a motto derived from the Japanese poet Basho: not to follow in the footsteps ofthe masters, but to seek what they sought.

6 Leave a comment on paragraph 6 0The guiding discipline for my approach to this project is poststructural

theory (the French reading the Germans reading the Greeks). Jacques Derridas reading of Kants Critique of


5/19



Judgment (the Third Critique), especially in the essay Economimesis, is a touchstone for this theory. The

lesson of this genealogy (to summarize quickly an entire problematic) is based on Aristotles observation that

Being may be said in more than one way. Heidegger (in the mid-1930s) took Aristotles observation as an

invitation to begin again, to devise a new metaphysics (a new ontology, a new classification system),

different from the conceptual one created by the Greeks. The Greeks exploited the propositional capacities of

written language, declarative assertions that alone, Aristotle noted, were subject to determinations of

true/false, answering the question what is X?. Heidegger proposed a metaphysics based not on the

semantics of propositions, but on poetry (and the other arts), whose aesthetic practice exploited not theproperties giving essence or substance of things, but the properties producing emotional effects of atmosphere

and mood. The relevance of this reference to philosophy for electracy is, first, to note that the philosophers

did not invent the equipment of writing, but they invented the materialist metaphysics that capitalized on the

analytical capacities of the technology, central to the shift in the apparatus from orality to literacy.

Metaphysics (the determination of what counts as real for a civilization) exists within every apparatus, just as

do narrative, identity formation and the rest, but configured in radically different ways from one apparatus to

the next. The importance of Heidegger is that he explicitly outlined a category or classification system

(metaphysics) different from the one based on substance (essences defined in concepts) created by the

Ancient Greeks. This new metaphysics, drawing on aesthetic practices of language and art, is an importantresource for electracy, whose categories function not through written words but recorded images.

7 Leave a comment on paragraph 7 0Why does Derrida, continuing in the 1970s Heideggers project for

the creation of an image metaphysics, deconstruct the work of Kant, one of the inventors of Aesthetics, as the

point of transition out of literacy into electracy? Kant is credited with making the first innovation in the status

of knowledge since Aristotles original distinction between pure and practical reason (between science and

politics-ethics). Kant shifted the categories of being from nature to mind (his Copernican revolution), and

promoted judgments of taste in beauty to equal status with empirical judgments of understanding (about what

was necessary in nature), moral judgments of ethics (contingent matters of ethics and politics requiring human

choice). Kant proposed aesthetic judgments of beauty as a bridge joining the necessary and the contingent, as

a measure supporting deliberative reason in the public realm. Hannah Arendt took this proposal so seriously

that the project she was working on at the end of her life (she died in 1975) was an updating of the three

critiques (on thinking, willing, and judging). The judgment of taste supplemented the established and

institutionalized axes of measure already in place: Right/Wrong (oral religious axis); True/False (literate

science axis). The third axis, now promoted to equal status, is pleasure/pain (Spinozas joy/sorrow), whose

relevance is not to truth or rightness but well-being. Well-being (the ancient question of the nature of the good

life) mediates quarrels between what is true and what is right. Arendt believed that Kants analogy between

judgments of beauty and moral judgments offered the best hope for democratic politics in an age of media

spectacle (see Hannah Arendt, The Life of the Mind, Vols 1 & 2, Mariner Books, 1981). My theme is thatan apparatus has separate, interrelated invention streams (genealogies). Philosophers complain that the

hegemony of the techno-scientific worldview in modernity resulted in the disenchantment of the world, an

impoverishment of experience and a collapse into a one-dimensional utilitarian form of life. The Classical

Greeks distinguished pure from practical reason, and committed their metaphysics to pure reason (science

concerns what is necessary). Practical reason, dealing with the contingencies of ethics and politics, was not

subject to science. The Franco-German updating of philosophy in poststructuralism extends metaphysics to

practical reason. We may solve every technical problem, Wittgenstein observed, and still not have touched

the human question.

8 Leave a comment on paragraph 8 0


6/19



The Four Critiques

9 Leave a comment on paragraph 9 0The insight derived from this promotion of aesthetics as an equal

partner in modern thought, is of a new strategy of meaning that restores measure (a guide for decision, for

judgment) within the one-dimensional conditions of immanence in our post-enlightenment, and post-self (post-human) world. This new strategy is a retrieval of an ancient, pre-Socratic stance of wisdom, articulated most

authoritatively by Heraclitus in the Western tradition, cited by Heidegger, Hannah Arendt, and Derrida (in the

lineage I am following). The oracle at Delphi does not reveal or conceal, but intimates. The update from

literate to electrate metaphysics (taking that term always in the sense of the classification or category system

supported by an apparatus), is to shift ontology (bringing into appearance a dimension of the real for

purposes of management) from nature (physis) to second nature (genius, that is, human creativity, cultural

productivity). Included in the shift (and this is Derridas specific contribution), is the relationship between first

and second nature, that is, between nature and culture: what happens in the encounter between nature and

human creativity? The event that reveals most about this encounter is disaster, catastrophe (tragedy).

Following Kants supplementing of the judgment of beauty with an analytic of the sublime, Derrida takes up

the latter, to propose a thought of disgust, turning Kants idealism into a contemporary abjectism. No

attraction without repulsion.

10 Leave a comment on paragraph 10 0The feature of this history tested in my bootstrapping pedagogy is

the formal device of the figure (vehicle + tenor) especially structured by proportional analogy (A:B :: C:D),

fundamental to any oracle, parable, allegory, maxim and similar modes. The genealogy of this modern figure is

from Kants proposal that aesthetic judgments of taste could mediate between pure and practical reason

(science and ethics), through the poetics of modernist epiphany (Baudelaires correspondences, Rilkes

world-inner-space, Eliots objective correlative, Rimbauds illuminations, Joyces epiphany, Proustsinvoluntary memory, Freuds transference, Benjamins dialectical image, to name some of the most prominent

examples), to Heideggers Open and Derridas Trace (electricity + trace = electracy). The point is that this

formal construction must be taught in school (beginning in elementary school), along with math and science,


7/19



not as art but as reasoning or method.

11 Leave a comment on paragraph 11 0Epiphany as logic is not experienced directly but composed,

designed, in a consulting practice dubbed theEmerAgency, a virtual consultancy by means of which all

citizens participate in an Internet public sphere (possible only through a digital prosthesis). The oracle or

parable strategy is to adopt a public policy problem (a catastrophe in progress) as an image of ones own

situation, thus testing the slogan of the EmerAgency: Problems B Us. Reading the properties of a breakdown

of culture as a parable of my own personal situation performs Kants bridge, producing an affective passagebetween macrocosm and microcosm. The economimesis of this circuit or circulation is not causal or

inspective but circumspective. Neuroaesthetics is knocking on this door at the moment, but even when the

physiology of our embodied emotional triggers is fully mapped, we will still need the rhetoric of arts and

letters to address this affective dimension of intelligence by digital means.

12 Leave a comment on paragraph 12 0With this theoretical and historical framework in mind, the

following sections review my pedagogy for teaching electracy in a literate institution. It is useful to have in

mind this larger institutional framing that is part of an apparatus. The worldview of orality is religion, with

church as the institutional adaptation to literacy (religions of the book). The worldview of literacy is science,

institutionalized in school. Thales is the first philosopher because he offered a materialist explanation of the

cosmos (everything is water). Plato wrote the first discourse on method (Phaedrus), and Aristotle invented

logic. The practice of analytical thinking (logos replacing muthos) was established in the Academy and

Lyceum, but it took almost two thousand years for science to separate fully from religion. This historical relay

helps us understand the dynamics, or economy, of the institutional forces at work in our own time. The

institutional practices of electracy, so far, have been developed within the institution of Entertainment. The

historical analogy help us appreciate the potential of Entertainment, not to judge it exclusively by its present

accomplishments, but to imagine what it might be two millennia into the future. Electrate metaphysics is

grounded in imaging, which is to say it is affective. The three worldviews with their practices and institutions

coexist of course, and individuals enter the three discourses (entry into language) as part of everyday life inthe modern world: family is the setting for orality, learning a native language from infancy. Entertainment is

encountered soon after, through the electrate trojan horse of the TV set, videogame console and the like.

Literacy often begins in the home as well, but is fully implemented when the child starts school. The

institutional tensions around the borders and folds of these three institutions and their worldviews are familiar

to us. The fates of Socrates (executed for corrupting the young) and of Galileo (silenced by the Church) have

become emblematic of these tensions.

13 Leave a comment on paragraph 13 0New media networked practices are transitional, hybrid forms and

experiments. The part of the apparatus most accessible within the arts and letters disciplines is the practices of

imaging. Electracy needs to do for digital imaging what literacy did for the written word. The purpose of my

pedagogy, then, is to learn to use the figural as a mode of image reason, as a supplement to the existing

institutional commitment to argumentation and analysis. Figure here is the equivalent of logic and stands in

for any and all formal aesthetic devices, especially (ultimately) those invented by the historical avant-garde as

part of the separation of electracy from literate culture.Part Onedescribes an assignment in my

undergraduate course on E-Lit, in which the students encounter the emblem as a formal device of

compression, in the context of five qualities of aesthetic significance generalizable to any medium, form, genre,

modality. As Deleuze and Guattari have argued, the new abstraction is not a unified transcendental but a

heterogeneous assemblage.Part Two describes a project for graduate students, using figure and emblem to

compose a subject portrait as disaster.Part Threetakes up the figural as collective research in deliberative

reason (public policy decision making), describing a project undertaken collaboratively with theFlorida

Research Ensemble. The particular contribution that my essay makes to the this exploration of networked

media is to open for further discussion, comparison, elaboration, and debate this pedagogical dimension of


8/19



new media as apparatus. More and different approaches, case studies, cultural framings, are welcome.

14 Leave a comment on paragraph 14 0 Next: Memos for Undergraduate Education

Hello world!

Memos for Undergraduate Education

Contents

Comments

Activity

Comments

52 Responses to Introduction: Electracy

1. Josephine Bosmasays:

October 5, 2009 at 10:26 am

I am a little disappointed and worried to find such a clich approach of the Internet and publications

therein in this table. If the practice of electracy is entertainment and its state of mind is fantasy,

would that than also apply to this project? Would it apply to all the work we have seen over the past

ten fifteen years with criticism and writing online? This kind of reading is more of an academicprojection than reality, imo. These terms need to be replaced in a way that the broad use of the

Internet in all kinds of writing and communication practices is covered.

Would one also call the Internet an institution?

2. Gregory Ulmersays:

October 5, 2009 at 12:59 pm

Thanks for posting. The beauty of this venue is that you are invited to propose your own terms, and fill

in the slots of the apparatus formation based on your own vision and or theory. The whole columnunder Electracy is speculative, but based on considerable historical evidence (produced by

academics). Yes, the Internet is an institution, meaning that it operates according to a set of protocols

enforced by governing bodies with the power to include/exclude practices. This institution is very

young and still evolving.

3. Novel Experience(s) Week Novel Experience & Expressionsays:

November 5, 2009 at 2:15 pm

[...] 09-Nov read: Gregory Ulmer, The Learning Screen. 4 pages. Networked. [...]

4. Learning Screen Resonance || Gary Hink.netsays:

January 10, 2010 at 12:14 am
http://garyhink.net/main/2009/11/learning-screen/http://garyhink.net/course/F09/2009/11/week-12/http://ulmer.networkedbook.org/the-learning-screen-memos-for-undergraduate-education/http://ulmer.networkedbook.org/hello-world/http://ulmer.networkedbook.org/the-learning-screen-memos-for-undergraduate-education/


9/19



[...] Over the upcoming weekend, having my class read: Gregs new article, The Learning Screen on

the Networked Book site. (NB: all seven articles are indeed timely and intriguing; more [...]

5. Structural Portrait: Gest Rhetoric Assemblage Expressionsays:

February 21, 2010 at 1:02 pm

[...] Studies Meet in 282 Reitz (1:55-3:10pm panel) Preview Prof. Ulmers talk on The Learning

Screen. Note: If you can not attend entire panel due to subsequent class, choose [...]

6. Rio Contradasays:

March 5, 2010 at 12:45 am

Dear. Mr. Ulmer,

My first question is, with such overlap between these three categories, what is the point of making this

table? Obviously there was still a strong institution of the church during the era of literacy, and there

is still a strong academic institution in this era of electracy. You happen to be a part of it. Also, youseem to be simplifying the electracy column into contemporary American culture. Entertainment,

internet, fantasy, play, aesthetics, body, figure sounds like a bitter baby boomer, am I wrong?


March 7, 2010 at 2:19 pm

By overlap I assume you are referring to the lefthand column, finding a point of comparison among the

different apparati (Practice, Procedure etc). That is a convention of analysis (as you know). I dont see

much overlap between Religion, Science, and Entertainment as Institutions, for example. So the pointof making the table is to help understand, by analogy, what is happening in the present conditions of

cultural shift (using as analogy for the present moment what we know about the shift from orality to

literacy). There may be other ways to gain some perspective on this shift. As for the strength of the

academy, the theory predicts (and the trends seem to support) that the hegemonic institutions of

literacy are fading (the nation state for example). There are two parts to answering your final point.

First, Entertainment (the Spectacle, mass/pop culture) is the institution doing the most to invent the

practices of image metaphysics. Entertainment culture in our historical circumstances is dominated by

the U.S.A., for better or worse: global Hollywood, which is not to say that there are not counter-

forces. The relationship between American capitalism and electracy is historically contingent. At the

same time (the second factor) there is a massive syncretism in progress at the civilizational level,

underway since the beginnings of colonialism. Listen to World Music and you will hear it.

Thanks for taking the time to comment.

8. Rio Contradasays:

March 30, 2010 at 10:35 pm

Dear Mr. Ulmer,

First of all, I apologize for my previous snarky post. I am writing a paper comparing the transition from

orality to literacy to the transition from literacy to electracy, and I got emotionally frustrated. Im finding

it difficult to compare the two transitions because the transition to electracy is still in progress. When I

looked at your table I was aggravated by how bleak the electracy column seemed. The apparati in the
http://garyhink.net/course/S10/2010/02/gest/


10/19



literacy column look like they have so much more depth than the apparati you associate with electracy.

However, from reading your book Internet Invention in more depth, and from speaking with my

professor, I feel reassured that you are not arguing that electracy is making our minds shallow and our

lives meaningless. The question, then, that I would like to ask you is, how can we manipulate the

changes in our apparati (for example the change from a state of mind of knowledge to one of fantasy)

to expand our consciousness rather than contract it. I understand that this is essentially the question that

you wrote an entire book trying to answer, and I hope that Im not being unrealistic by asking for a

straight-forward answer Im just having difficulty wrapping my mind around how the apparati in theelectracy column can possibly be positive for our existence as human beings.


March 31, 2010 at 8:19 am

Your follow-up is appreciated, and your concerns are legitimate. The first caveat in these speculations

is that there are no guarantees, but neither is there determinism. No form, practice, or technology is

inherently good or evil. My optimism about electracy is based on the fact that any apparatus is

invented, with some aspects of what is needed having direct relationship to arts and letters disciplines.Here are a few thoughts. 1) There is a correlation relating the features of digital technologies with the

mechanisms of logics associated with creative thinking. 2) Imaging forms make accessible to ontology

(to metaphysics generally) that dimension of thinking-willing-judging previously inaccessible if not

unthinkable, identified as virtue by the Ancients and the Unconscious by the moderns. 3) The

electrate apparatus does not eliminate or suppress the accomplishments we both admire associated

with the existing apparati, but supplements them with a new dimension, noted in my essay: well-being,

grounded in the human experience of dis/satisfaction. Electracy as a metaphysics (skill-set of digital

imaging) enables users (via avatar) to experience (to undergo) the collective, abstract powers of culture

and nature, providing in principle an intelligence of sustainability. Keep in mind that literacy beganmodestly, as illustrated by the story of Diogenes bursting into the Academy, disrupting an experiment

with definition. Man had just been defined as featherless biped. Diogenes held up a plucked

chicken and declared: behold your Man! The Academicians consulted and amended the definition,

adding with flat nails. From such humble beginnings arose todays super-collider. I continue to

develop my own inquiries into this shift in a couple of blogs: heuretics.wordpress.com, and

routine.electracy.com.

10. QofW #4 Electrate Research For Experience Designsays:

April 8, 2010 at 9:49 pm

[...] http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ [...]

11. Ulmers Electracy English 501: Teaching Writingsays:


[...] here. Pretty interesting to read as a complement to [...]

12. Fabio De Vivo says:

October 30, 2010 at 3:05 am

Hi,

Id like to know the date of this article for references.
http://eliteratures.wordpress.com/http://english501fall10.wordpress.com/2010/10/08/ulmers-electracy/http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/http://mpm17fall2009friday.wordpress.com/2009/10/09/qofw-4-electrate/


11/19



Thank you very much.

Fabio

13. helenthoringtonsays:

October 30, 2010 at 11:07 am

The original chapters for this book were made available to the public in 2009. For information about

the book, see:

http://networkedbook.org/about/

14. The Learning Screen Blog Archive Emblematic Gesturessays:


[...] Suggested Reading: Ulmer (2009) The Learning Screen (required for M 29-Nov) [...]

15. Reflections on Growing Up Digital The Frailest Thingsays:

November 24, 2010 at 11:05 am

[...] skills and sensibilities that we might loosely label digital literacy (or, following Gregory Ulmer,

electracy) then the tools and the goals will be in [...]

16. The Learning Screen Blog Archive ScreenLearningsays:


[...] comment Share M 29-Nov The Learning Screen (Ulmer [...]

17. The Internet, the Body, and Unconscious Dimensions of Thought The Frailest Thingsays:

September 12, 2011 at 7:16 am

[...] sanguine about the possibility of inventing new forms of thought adequate to our circumstances.

Electracy, according to Ulmer, will be to the digital age what literacy has been to the age of print: an

[...]

18. Change is scary The Film Apprentice says:

August 27, 2012 at 9:54 am

[...] I like about the article about the introduction of electracy is that author embraces the new way of

thinking expedited by the Internet, one that emphasizes [...]

19. Ancient Greece and Modern Media Caleysays:

August 27, 2012 at 4:03 pm


20. Our New World Whether We Like It or Not? living simply for justicesays:

September 13, 2012 at 12:34 pm

[...] by Nicholas Carrs Is Google Making Us Stupid? and Gregory Ulmers Introduction:

Electracy. Share this:TwitterFacebookLike this:LikeBe the first to like this. Tags: aesthetics, [...]
http://alannagillis.wordpress.com/2012/08/26/our-new-world-whether-we-like-it-or-not/http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/http://cdegroote15.wordpress.com/2012/08/27/ancient-greece-and-modern-media/http://filmapprentice.wordpress.com/2012/08/27/change-is-scary/http://thefrailestthing.com/2011/09/12/the-internet-the-body-and-unconscious-dimensions-of-thought/http://garyhink.net/course/F10/11/screenlearn/http://thefrailestthing.com/2010/11/24/reflections-on-growing-up-digital/http://garyhink.net/course/F10/11/emblematic-gestures/http://networkedbook.org/about/http://networkedbook.org/members/helenthorington/


12/19



21. Challenging How We Read : A Review of the Kairos Journal | Challenging How We Readsays:


[...] stored, categorized, shared, and disseminated one by which new knowledge might even be

created (http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/). At the

precipice of this revolutionary paradigm, a group of young academics, including Mick [...]

22. The web today myART blogsays:October 4, 2012 at 8:57 pm

[...] have mode for logic. The language, the electracy is to be accumulated and change just as weve

known and experienced literacy to change. [...]

23. Electracy Dr. Craig Rinnesays:

January 9, 2013 at 12:24 pm

[...] Electracy [...]

24. Google Thoughts Splash of Couturesays:

January 14, 2013 at 11:26 pm

[...] http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/ Share

this:TwitterFacebookLike this:LikeBe the first to like this. [...]

25. Me, Myself, and the World Wide Web | cmdellsays:

January 15, 2013 at 11:42 am

[...] an Introduction: Electracy article on Networkedbook.org the idea of a new age of web-basedthinking is explored. This idea of [...]

26. Is Google Making Us Stupid? and Introduction to Electracy | Sights with Sarahsays:


[...] second piece of writing we read for class today was Introduction: Electracy by Ulmer

(http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/). It was more difficult for

me to read and comprehend, but what I understood from the writing is [...]

27. Elec what? | That Greek Girlsays:January 15, 2013 at 4:11 pm

[...] I was able to relate to Is Google Making Us Stupid? when I began to read Electracy. In the

article, the author explained Electracy is to digital media what literacy is [...]

28. Literacy within Web . . . Lets Google it! nataleeoldham says:


[...] reading an article written by Reed Ulmer titled Introduction: Electracy, I can relate the thought of

our technology base world to Carrs reading. Ulmer brought [...]

29. Roger Whitson says:

January 16, 2013 at 12:11 pm
http://www.rogerwhitson.net/http://nataleeoldham.wordpress.com/2013/01/15/literacy-within-web-lets-google-it/http://ellebalogh.wordpress.com/2013/01/15/elec-what/http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/http://sarahrstevens.wordpress.com/2013/01/15/is-google-making-us-stupid-and-introduction-to-electracy/http://cmdell.wordpress.com/2013/01/15/me-myself-and-the-world-wide-web/http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/http://blairburke4.wordpress.com/2013/01/15/google-thoughts/http://crinne.wordpress.com/2013/01/09/electracy/http://taylorsenseney.wordpress.com/2012/08/27/the-web-today/http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/http://challenginghowweread.wordpress.com/2012/10/01/challenging-how-we-read-a-review-of-the-kairos-journal/


13/19



I love how you discuss determininsm Deleuzian, DeLandian, even Latourian.

30. Is Technology Making us Stupid? Blogging for Classsays:



31. Introduction to Electracy | Writing Through Media: Mediating the Human Machinesays:

August 19, 2013 at 8:13 pm

[...] Introduction to Electracy [...]

32. Introduction to Electracy | Writing Through Media: Mediating the Human Machinesays:

August 19, 2013 at 8:16 pm


33. Gain Electracy Lose Literacy? | Digital Digital Get Downsays:

August 28, 2013 at 9:47 pm

[...] movie called Robot & Frank that I was reminded of when I read Gregory Ulmers article

Introduction: Electracy and Nicholas Carrs article Is Google Making Us Stupid? In the movie, set not

so far in [...]

34. Does Our Internet Use Affect Cognition // Electracy | communicationsconversationssays:

August 29, 2013 at 9:12 am

[...] Gregory L. Ulmers Introduction to Electracy, he talks about the possibilities of new media. He

compares us learning how to use the internet to [...]

35. Headline | Digital Digital Get Downsays:

September 4, 2013 at 6:47 pm

[...] learns words through interaction with others, I have learned bits of what Gregory Ulmer, in his

article, has called electracy by engaging with electronic material. However, just because a [...]

36. Decline or Innovation? | hotspots says:


[...] looks at technology in a different way in his article on electracy. He believes that there is a way to

interpret information from new media through this process [...]

37. Michael Harrissays:


[...] textbook hasnt arrived yet, so Im currently going off of this article/blog. It energized me, so

forgive my ramblings here. I couldnt help but think about the insanely [...]

38. Heuretics | Network Inventionsays:


[...] M 02-Dec I.I. Conclusion (299324) & The Learning Screen (Ulmer [...]
http://garyhink.net/course/F13/3020/heuretics/http://miha8661.wordpress.com/2013/09/06/32/http://hotspotsblogger.wordpress.com/2013/08/29/decline-or-innovation/http://digitaldigitalgetdown.wordpress.com/2013/09/04/headline/http://communicationsconversations.wordpress.com/2013/08/29/does-our-internet-use-affect-cognition-electracy/http://digitaldigitalgetdown.wordpress.com/2013/08/29/gain-electracy-lose-literacy/http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/http://mediatingthehumanmachine.wordpress.com/2013/08/20/introduction-to-electracy-2/http://mediatingthehumanmachine.wordpress.com/2013/08/20/introduction-to-electracy/http://ulmer.networkedbook.org/the-learning-screen-introduction-electracy/http://emjpeck.wordpress.com/2013/02/06/is-technology-making-us-stupid/


14/19



39. Adapt or Die: Homework 1 | E.T. Blog Homesays:


[...] Introduction: Electracy by Ulmer [...]

40. Conventional Creationsays:


[...] Introduction: Electracy by Ulmer [...]

41. Google and Electracy | Discovering Digitalsays:

January 16, 2014 at 3:32 am

[...] Introduction: Electracy [...]

42. Fearing Change | digitalgirlsays:


[...] for this class was to read two articles: Is Google making us stupid? by Guy Billout and

Introduction: Electracy by Gregory [...]

43. Google and Electracy | RacingDigitalCom says:

January 16, 2014 at 12:40 pm

[...] next article I read was Gregory Ulmers Introduction: Electracy and it is about how

communications has become digitally based and why it is important to [...]

44. Digital Media: Changing the way we think | Let's Get Digitalsays:


[...] Electracy In connection to this, is Ulmers article Electracy. From my understanding of Ulmers

discussion, electracy is being able to understand digital media [...]

45. Is the Internet changing us and how can we adapt? | Discovering Digitalsays:



46. Books to Browsers | Byte Mesays:


[...] Electracy- Gregory Ulmer [...]

47. The New Age . . . | My Generation Communicationsays:


[...] Discussing an article by Nicholas Carr Electracy [...]

48. Reading response to Rettberg Chapters 2 & 3 | RacingDigitalCom says:

January 28, 2014 at 12:04 pm

[...] Digital literacy is quite simply societys ability to use technology. Rettberg, similarly to Gregory
http://racingdigitalcom.wordpress.com/2014/01/28/reading-response-to-rettberg-chapters-2-3/http://mygenerationcommunication.wordpress.com/2014/01/16/the-new-age/http://bytemebuynak.wordpress.com/2014/01/16/2/http://discoveringdigitalblog.wordpress.com/2014/01/15/google-and-electracy/http://furmanletsgetdigital.wordpress.com/2014/01/16/digital-media-changing-the-way-we-think/http://racingdigitalcom.wordpress.com/2014/01/16/google-and-electracy/http://digitalgirlblog.wordpress.com/2014/01/16/fearing-change/http://swilliams2934.wordpress.com/2014/01/16/google-and-electracy/http://conventionalcreation.wordpress.com/2014/01/15/13/http://etbloghome2920.wordpress.com/2014/01/15/adapt-or-die-homework-1/


15/19



Ulmer, defines how society has moved from oratory to literacy and now to digital literacy. The driving

[...]

49. Its the Same But Different | Communications Breakdown says:

January 28, 2014 at 12:16 pm

[...] was, in part, to point out how each shift from orality, to literacy, and to what Ulmer calls electracy,

was met with push-back. The other side of her argument is that the new tradition of blogging and [...]

50. The Evolution of the Blog | digitalgirlsays:


[...] As the introduction of writing increased literacy, blogging has influenced a different kind of literacy.

This understanding of the Internet is now being called network literacy, multi-literacy, digital literacy,

secondary literacy, and electracy. [...]

51. Framing the Minds Eye | Communications Breakdown says:


[...] discussed the power of an image. As we continue to move away from traditions of literacy, and

into electracy, visual stimulation is becoming a necessity, which is giving images more weight and

influence on [...]

52. Google VS. Ulmar; an interesting pair | Gretchen's Gab says:

March 4, 2014 at 5:40 pm

[...] Ulmar explores the possibilities of new media (Ulmer). Ulmer does so through the preliminary

[...]

Leave a Reply

Name (required)

Mail (required)

Website

Submit Comment

Table of Contents
http://gretchengabrielson.wordpress.com/2014/01/16/entry-one/http://communicationsbreakdown.wordpress.com/2014/02/11/framing-the-minds-eye/http://digitalgirlblog.wordpress.com/2014/01/28/the-evolution-of-the-blog/http://communicationsbreakdown.wordpress.com/2014/01/28/its-the-same-but-different/


16/19



About

Comments by Users

Comments on Page

Activity

Recent Comments on this Post

1. Google VS. Ulmar; an interesting pair | Gretchen's Gab

March 4, 2014 at 5:40 pm


[...]

See in context

2. Framing the Minds Eye | Communications Breakdown


[...] discussed the power of an image. As we continue to move away from traditions of literacy, and

into electracy, visual stimulation is becoming a necessity, which is giving images more weight and

influence on [...]

See in context

3. The Evolution of the Blog | digitalgirl


[...] As the introduction of writing increased literacy, blogging has influenced a different kind of literacy.

This understanding of the Internet is now being called network literacy, multi-literacy, digital literacy,


See in context

4. Its the Same But Different | Communications Breakdown

January 28, 2014 at 12:16 pm

[...] was, in part, to point out how each shift from orality, to literacy, and to what Ulmer calls electracy,

was met with push-back. The other side of her argument is that the new tradition of blogging and [...]

See in context

5. Reading response to Rettberg Chapters 2 & 3 | RacingDigitalCom

January 28, 2014 at 12:04 pm


Ulmer, defines how society has moved from oratory to literacy and now to digital literacy. The driving
http://racingdigitalcom.wordpress.com/2014/01/28/reading-response-to-rettberg-chapters-2-3/http://communicationsbreakdown.wordpress.com/2014/01/28/its-the-same-but-different/http://digitalgirlblog.wordpress.com/2014/01/28/the-evolution-of-the-blog/http://communicationsbreakdown.wordpress.com/2014/02/11/framing-the-minds-eye/http://gretchengabrielson.wordpress.com/2014/01/16/entry-one/http://ulmer.networkedbook.org/comments-on-page/http://ulmer.networkedbook.org/comments-by-users/http://ulmer.networkedbook.org/


17/19



[...]

See in context

6. The New Age . . . | My Generation Communication



See in context

7. Books to Browsers | Byte Me



See in context

8. Is the Internet changing us and how can we adapt? | Discovering Digital



See in context

9. Digital Media: Changing the way we think | Let's Get Digital


[...] Electracy In connection to this, is Ulmers article Electracy. From my understanding of Ulmers

discussion, electracy is being able to understand digital media [...]

See in context

10. Google and Electracy | RacingDigitalCom

January 16, 2014 at 12:40 pm



See in context

Recent Comments in this Document

1. Google VS. Ulmar; an interesting pair | Gretchen's Gab

March 4, 2014 at 5:40 pm

http://gretchengabrielson.wordpress.com/2014/01/16/entry-one/http://racingdigitalcom.wordpress.com/2014/01/16/google-and-electracy/http://furmanletsgetdigital.wordpress.com/2014/01/16/digital-media-changing-the-way-we-think/http://discoveringdigitalblog.wordpress.com/2014/01/15/google-and-electracy/http://bytemebuynak.wordpress.com/2014/01/16/2/http://mygenerationcommunication.wordpress.com/2014/01/16/the-new-age/


18/19



[...]

See in context

2. Framing the Minds Eye | Communications Breakdown


[...] discussed the power of an image. As we continue to move away from traditions of literacy, andinto electracy, visual stimulation is becoming a necessity, which is giving images more weight and

influence on [...]

See in context

3. The Evolution of the Blog | digitalgirl


[...] As the introduction of writing increased literacy, blogging has influenced a different kind of literacy.This understanding of the Internet is now being called network literacy, multi-literacy, digital literacy,


See in context

4. Its the Same But Different | Communications Breakdown

January 28, 2014 at 12:16 pm

[...] was, in part, to point out how each shift from orality, to literacy, and to what Ulmer calls electracy,was met with push-back. The other side of her argument is that the new tradition of blogging and [...]

See in context

5. Reading response to Rettberg Chapters 2 & 3 | RacingDigitalCom

January 28, 2014 at 12:04 pm


Ulmer, defines how society has moved from oratory to literacy and now to digital literacy. The driving[...]

See in context

6. The New Age . . . | My Generation Communication



See in context

7. Books to Browsers | Byte Me
http://bytemebuynak.wordpress.com/2014/01/16/2/http://mygenerationcommunication.wordpress.com/2014/01/16/the-new-age/http://racingdigitalcom.wordpress.com/2014/01/28/reading-response-to-rettberg-chapters-2-3/http://communicationsbreakdown.wordpress.com/2014/01/28/its-the-same-but-different/http://digitalgirlblog.wordpress.com/2014/01/28/the-evolution-of-the-blog/http://communicationsbreakdown.wordpress.com/2014/02/11/framing-the-minds-eye/


19/19




See in context

8. Is the Internet changing us and how can we adapt? | Discovering Digital



See in context

9. Digital Media: Changing the way we think | Let's Get Digital


[...] Electracy In connection to this, is Ulmers article Electracy. From my understanding of Ulmersdiscussion, electracy is being able to understand digital media [...]

See in context

10. Google and Electracy | RacingDigitalCom

January 16, 2014 at 12:40 pm



See in context

Translate Page
http://ulmer.networkedbook.org/translate/?id=7http://racingdigitalcom.wordpress.com/2014/01/16/google-and-electracy/http://furmanletsgetdigital.wordpress.com/2014/01/16/digital-media-changing-the-way-we-think/http://discoveringdigitalblog.wordpress.com/2014/01/15/google-and-electracy/

Documents

Gregory Ulmer, Introduction to Electracy