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Green Peas SolutionsSearch Engines Optimisation
12 March 2010 Dr Andrea CapiluppiCITE School
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Outline – Considered Aspects
• Domain Name• Web Hosting Company
12 March 2010 Dr Andrea CapiluppiCITE School
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Domain Name
• Website name should equal exactly the keywords for optimal search
• Importance
• Green Peas Solutions
12 March 2010 Dr Andrea CapiluppiCITE School
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Web Hosting Company
• Websites should have their own "static" rather than “dynamic” IP address
• Importance
• Green Peas Solutions
12 March 2010 Dr Andrea CapiluppiCITE School
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Key Word Phrases – 1
• Key words should be selected/optimised for each page (not the whole site)
• Key words on <title> tag of each page
• Importance
• Green Peas Solutions
12 March 2010 Dr Andrea CapiluppiCITE School
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Key Word Phrases – 2
• Key words should be selected/optimised for each page (not the whole site)
• Key words on <keywords> tag
• Importance
• Green Peas Solutions– 350 characters (ideal: max 250)– “container” used 5 times (ideal: max 3)
12 March 2010 Dr Andrea CapiluppiCITE School
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Key Word Phrases – 3
• Key words on <description> tag
• Importance
• Green Peas Solutions– 400 characters (ideal: max 200)
12 March 2010 Dr Andrea CapiluppiCITE School
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Key Word Phrases – 4
• Headings display larger text and set it aside from the rest of the text
• Importance
• Green Peas Solutions
12 March 2010 Dr Andrea CapiluppiCITE School
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Key Word Phrases – 5
• Optimized text to contain keywords– Check “density” of keywords within text– Check text position within HTML code
• Importance
• Green Peas Solutions
12 March 2010 Dr Andrea CapiluppiCITE School
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Key Word Phrases – 6
• Pictures on a website can and should contain a little text description
• Importance
• Green Peas Solutions
12 March 2010 Dr Andrea CapiluppiCITE School
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Robots.txt file
• Robots used by search engines to categorize and archive web sites
• Importance
• Green Peas Solutions
12 March 2010 Dr Andrea CapiluppiCITE School
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Validation of web pages
• Tools to check whether web site– complies with WWW standards– confuses search engine spiders
• Importance
• Green Peas Solutions– 10 Errors, 3 warning(s)
12 March 2010 Dr Andrea CapiluppiCITE School
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Get Links Pointing to Web Site
• A lone website with no links to it is a sad thing. It has no friends.
– Ten links to your site is a good start– A thousand wouldn't be too many
• Importance
• Green Peas Solutions– 0 links towards it
