Green Business Expo 2011 Pres

8/8/2019 Green Business Expo 2011 Pres

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Towards a sustainable entrepreneurial culture


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Demographic and Socioeconomic Tendencies

By 2025, the middle and high - income class in China will amount to 520 million people. Similar

growth rates will be observed in countries sich as India and Brazil.

Environmental Crisis and Energy Security

Need to maintain GHG emissions below 450 ppm.

Increasing push for energy independence due to geopolitcal risks associated with traditional

sources.

Resource Efficiency

Scarcity of various resources - such as water and some metals - , as well as savings potential,

incentivize sanitation, reprocessing and recycling practices and technologies.

Drivers for Innovation

Towards a sustainable entrepreneurial cultureowards a sustainable entrepreneurial culture


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Main Flux of Clean

Technology Investment,

2009

Venture Capital in Clean Technology Sectors 2009

Sector Investment (Dollars) % of total

Solar $1.2 billion 21%

Transportation* $1.1 billion 20%

Energy Efficiency $1.0 billion 18%

Biofuels $554 million 10%

Smart Grids $414 million 7%

Water $117 million 2%* Includes electric cars, advanced batteries, fuel cells.

Source: Cleantech Group, 2010

Geographic Distribution of

Investment in Clean Technology

Region % of total

North America 62%

Europe + Israel 29%

China 6%

India 3%

Source: Cleantech Group, 2010

In California alone, 2.1 billion dollars were

invested in clean technology during 2009



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Investment in Clean Energy Markets,

Globally and in Latin America



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But the green

economy is not just

about clean energy


CleanTech Group Annual Report: brings together the top 100 global businesses with the greatest

impact potential in the clean technology market during the next 5 to 10 years



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Investment,

production and trade

for low-carbon

economies

In a global survey among high level Executives,

the global consultant McKinsey found that:

Most of them (61%) consider that transitioning towards

a low carbon economy can positively impact their

profit, and (82%) expect climate change regulations in

the next 5 years.

These exectuves consider the issue to be strategic for

product development, investment planning and brand

management.

UNCTAD data indicate that in 2009, Direct Foreign Investment in low carbon in the

sectors of1) renewable energies 2) recycling, and 3) clean technology manufacturing,

ammounted to

90 billion dollars.

According to the Harvard Business Review, the launch of sustainable products grew

more than 500% between 2007 and 2009.



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Do we want to be

market-FOLLOWERS? Or

to be market-MAKERS?

Manufacturing sector: up to 26% potential energy

consumption savings.

Projects to exploit biogas potential: between 2635

and 3771 PJ a year.

The National Institute for Geography and Statistics

(INEGI) indicates that income generated in 2003 for

services related to the environment ammounted to 4,

954 billion pesos in Mexico.

According to McKinsey, a 170 billion dollar

investment (1.6% of fixed capital investment today)

in energy efficiency during the next ten years will

bring about savings for over 900 billion dollars ayear by 2020, with an IIR of 17%.

Mexico:


Green Stimulus to Clean Energy*, 2009

Country US Dollars

United States 66 billion

China 47 billion

European Union 31.1 billion

South Korea 16 billion

*Including energy efficiency, renewable, electricity grids,

low-carbon cars.

Source: HSBC Global Research 2009, Bloomberg New

Energy Finance 2010



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An initiative to become market-

MAKERS



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2300 Attendees

Over 120 experts

27 Discussion panels

12 Workshops with experts

58Showcased businesses

13 Keynote speakers

Participation in the

First Edition



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Keynote Speakers

Thomas L. Friedman, Pulitzer Prize Winner andcolumnist for The New York Times

Marcelo Ebrard, Mexico City MayorCarlos Pascual, US Ambassador to Mexico

Nicole Reich de Polignac, CEO, Scotiabank GroupMxico

Fabrice Salamanca, CEO, AgroBio Mxico

Carlos Petersen, Undersecretary for Strategic Planningand Technological Development, SENER

Hugo Santana, CEO, IBM Mexico



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Eduardo Cervantes, Director of Public Affairs, Coca-Colade Mxico

Martha Delgado, Mexico City Minister for theEnvironment

Alberto Ramos, Deputy Director for ProjectDevelopment, CFE

Fernando Tudela, Undersecretary for EnvironmentalPlanning and Policy, SEMARNAT

Luis Miguel Galindo, Climate Change Coordinator atECLAC

Arturo Molina, General Director, Mexico City Campus ofthe Tecnolgico de Monterrey

Keynote Speakers



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We reinforce our goals and add

new ones:

Promote Small and Medium - Sized

businesses with green and sustainable

technolgies, services and products

Boost best practices for sustainable

business

Foster the participation of youngpeople in the development ofpublic

policies that can contribute to the

transition towards a low carbon

economy

Showcase of new technologies inpartnership with the Parque Tecnolgicopara las Ciencias de la Salud of theTecnolgico de Monterrey

Develop new training models andmethodologies for the adoption ofsustainable practices in the private sector

Develop a platform with which to establishstrategic relationships between sustainablebusinesses and students

Foster small green businesses that are tobe incubated

Promote clean technology innovation



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Technology services for research,

development and transference in the

areas of:

Partnership with the Technology Park of Life Sciences

Research Technological Services Business

Renewable energy soources,

green businesses with a

technological base

1. Natural Resources Management (water)

2. Renewable Energy Sources

3. Emissions Control

4. Environment

5. Life Cycle Assessment

1. Water Management

2. Energy Efficiency

3. Energy Generation

4. Smart Devices and Materials

Biomedical equipment

Sustainable Technologies

Pharmaceutical

Nutrition



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Businesses from the technology sector and

small and medium-sized enterprises in Mexicoand Latin America

National and international researchers and

investors interested in green markets

20,000 students from the Tecnolgico deMonterrey and other universities at the

Metropolitan Area of Mexico City

Goal Market



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Showcase Area

2100 m2 tents

120 Stands 4 spaces assigned to sponsors

Central podium with animators

and special promotions



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Theme Axis

The Green Revolution (production and consumption of sustainable goods and services,

ecotourism, strategies for greening the value chain, reverse logistics, finance for innovation)

Energy in Transition (opportunity diagnosis for solar energy, potential and outlook for wind

farms, energy efficiency, LEED certification, standards for sustainable buildings, finance for

alternative energy projects)

Sustainable Mobility (sustainable vehicles, the railway sector, competitiveness and

sustainable development in aeronautics, public transport and finance for emissions

reduction)

Corporate Sustainable Responsability (CSR)*(poverty reduction through value chain,philantropy vs. Impact, responsable and sustainable utilities, regulations and sanctions for

lack of compliance with CRS, finance for social and community projects)

* Theme axis developed by OAS and ECLAC



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Workshops

The ABC of the Environmental

Certifications Design and Implementation of

Sustainable Business Practices

Integrated Solid Waste Management for

Small and Medium Enterprises

Measuring Tools: Calculation ofecological, carbon and water footprint-

Green Gross Domestic Prodcut

Basis for Developing a Sustainable

Business Plan



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Co - organizers

Organization of American States (OAS)

Economic Commission for Latin

America and the Caribbean (ECLAC)

Secretara de Economa (SE)



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Green Business Expo in the World Climate Summit

Academic partner for the event that unites

outstanding industrial, financial and businessleaders, as well as philanthropists and public

officials, with the objective ofaccelerating

solutions to face climate change.

Internationally renowned leaders:

Richard Branson, Chairman Virgin

Group

Lord Stern, London School ofEconomics

Ted Turner, Chairman UN Foundation

Emilio Azcrraga, CEO Grupo Televisa

http://www.wclimate.com

http://www.wclimate.com/http://www.wclimate.com/


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www.exponegociosverdes.com


Documents

Green Business Expo 2011 Pres