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Mise en place
2013 Brand Book and Style Guide | Greater Cleveland Food Bank
(meez en plas)
2 | Greater Cleveland Food Bank Brandbook
Greater Cleveland Food Bank Brandbook | 3
Mis en place is a French phrase meaning “putting in place.” It’s used in professional kitchens all over the world to refer to organizing and arranging ingredients. How appropriate it also be the title of style guide that will help the Greater Cleveland
Food Bank keep every element of its brand in its proper place.
4 | Greater Cleveland Food Bank Brandbook
Greater Cleveland Food Bank Brandbook | 5
The Greater Cleveland Food Bank is the largest hunger relief organization in Northeast Ohio, providing more than 40 million meals annually. We’re
serious about ending hunger in our communities.
NEW LOOK, SAME GREAT FOOD BANK
6 | Greater Cleveland Food Bank Brandbook
Each year 50 million meals are needed to feed the hungry
in Greater Cleveland.
Greater Cleveland Food Bank Brandbook | 7
8 | Greater Cleveland Food Bank Brandbook
Greater Cleveland Food Bank Brandbook | 9
More than 8,000 meals are served at the Greater Cleveland Food Bank Kitchen each day.
8,000
10 | Greater Cleveland Food Bank Brandbook
$1=4 mealsA donation of one dollar can provide four meals for
hungry people in our communities.
Greater Cleveland Food Bank Brandbook | 11
$1=4 meals
12 | Greater Cleveland Food Bank Brandbook
DONATED FOOD AND MONEY
Here’s how it works
Businesses, schools and other organizations, as well as individuals are encouraged to
donate food and money.
GREATER CLEVELAND FOOD BANK
Once donations arrive at the food bank, volunteers
prepare the food to be sent to member agencies.
$
$
Greater Cleveland Food Bank Brandbook | 13
HUNGRY NORTHEAST OHIOANS
MEMBER AGENCIES
Distribution agencies include Kids Cafe, BackPack for Kids, Summer Food
Service Programs, Mobile Pantries, as well as the Greater Cleveland Food
Bank Kitchen.
Our reach extends to 330,000 people in a six-county area,
over half of which are children or senior citizens.
14 | Greater Cleveland Food Bank Brandbook
Say “hello” to the new Greater Cleveland
Food Bank logo
Greater Cleveland Food Bank Brandbook | 15
Say “hello” to the new Greater Cleveland
Food Bank logo
LOGO
We changed the Greater Cleveland Food Bank logo to better function in both the digital and print worlds. Using the original logo as a starting point, the entire logo shifted to a horizontal alignment, rather then vertical. The icon and type were updated, and colors were reconciled with the Harvest for hunger green.
Old logo New logo
Why the change?
See the differences!
16 | Greater Cleveland Food Bank Brandbook
LOGOS ON BACKGROUND COLOR
Soild Backgrounds
If the logo is used on a solid background the logo should be made white.
If used in black and white, then make sure that the logo is tinted to 80% grey.
Greater Cleveland Food Bank Brandbook | 17
IMPROPER USAGE
Please remember to use the new logo not the old one.
Please don’t replace the spoon and fork with other iconography.
Not even with a cat.
Please remember to include the word “Greater” in the logo.
Never forget the dinner plate circle.
Please don’t distort the logo.The iconography should
always have the typography attached to it.
18 | Greater Cleveland Food Bank Brandbook
Headlines
Body Copy
Sub Heads
PMN Caecilia Whitney
AaAaABCDEFGHIJKLMNOPQRSTU-
VWXYZabcdefghijklmnopqrstuvwx-yz1234567890-=!@#$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWX-YZabcdefghijklmnopqrstuvwx-yz1234567890-=!@#$%^&*()_+
Whitney is a sans serif typeface primarily used for body copy. PMN Caecilia is a friendly serif font, mainly used for headlines and subheads.
TYPOGRAPHY
Use from 9pt-12pt
Use from 12pt-24pt
Use from 12 pt- 36 pt
Whitney Book
PMN Caecilia Bold
PMN Caecilia Bold
Greater Cleveland Food Bank Brandbook | 19
Pantone 2935 U
C=100 M=79 Y=0 K=9
R=0 G=72 B=150
Pantone 347 U
C=100 M=0 Y=91 K=28
R=0 G=132 B=72
Pantone 345 U
C=51 M=0 Y=55 K=0
R=128 G=200 B=148
Pantone 425 U
C=0 M=0 Y=0 K=90
R=65 G=64 B=66
Pantone 2915 U
C=0 M=0 Y=52 K=91
R=60 G=57 B=28
Pantone Black U
C=75.02 M=67.97 Y=67.02 K=90.16
R=0 G=0 B=0
COLOR
20 | Greater Cleveland Food Bank Brandbook
Templates
To make everyone’s life a little easier, and ensure a consistent representation of the brand, we’ve provided
templates for various print materials.
Greater Cleveland Food Bank Brandbook | 21
Templates
STATIONERY
In a photograph dominant layout the typography should be simple, and the paper should always be white. Photography should always be natural and journalistic, not staged.
22 | Greater Cleveland Food Bank Brandbook
POWERPOINT
The PowerPoint templates should be kept simple because they are being projected.
TitleLorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus.
- List item
- List item
- List item
- List item
- List item.
TitleLorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus.
- List item
- List item
- List item
- List item
- List item
Title
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris cursus
tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis
dis parturient montes, nascetur ridiculus.
Title
Greater Cleveland Food Bank Brandbook | 23
15500 South Waterloo Rd. Cleveland OH 44110
Phone: 216.738.2265 Fax: 216.738.1604
www.ClevelandFoodbank.org
NOTECARD
The notecard should be printed on a white stock with the two color logo on white side and one color logo on the solid color side. There are two cover options, choose wisely.
24 | Greater Cleveland Food Bank Brandbook
FLYER/NEWSLETTER
Flyers and newsletters should feature strong journalist photography and simple clean typography. Printed on white paper.
Greater Cleveland Food Bank Brandbook | 25
Name and title Name and title
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris
cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque
penatibus et magnis dis parturient montes, nascetur ridiculus mus.
program/partner
recipient name
Certificate Title
CERTIFICATES
The certificate should be simple and clean, featuring a simple blue banner with bold green headline type. Printed on white paper.
26 | Greater Cleveland Food Bank Brandbook
Brand ExpressionBrand expression is how the brand plays out in our marketing
materials. The success of the Greater Cleveland Food Bank depends on the involvement of people in our communities. It is important to
remind people that we need their help in keeping hunger at bay.
Greater Cleveland Food Bank Brandbook | 27
Brand Expression
BRAND EXPRESSION
28 | Greater Cleveland Food Bank Brandbook
BRAND EXPRESSION
Greater Cleveland Food Bank Brandbook | 29
BRAND EXPRESSION
30 | Greater Cleveland Food Bank Brandbook
BON APPÈTIT BON APPÈTIT
Greater Cleveland Food Bank Brandbook | 31
THAT’S FRENCH FOR GOOD APPETITE.
THAT’S FRENCH FOR GOOD APPETITE. BON APPÈTIT