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GraphsThe Problems with yours….
What are the problems with this graph?
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25
# of boys# of girls
1 2 3 4 5
This graph is awesome! Let’s talk about why…
less than 1 between 1-2 Between 2-3 between 3- 4 more than 40
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Computer Use by Gender
# of boys# of girls
Hours spend on the computer each day
Num
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of
Stu
dents
An Acceptable graph has the following:
Title that explains the graphAxis titlesAppropriate units on the axisLegend if neededPercentages in pie charts
Logos and AdvertisementsMake them work for you!
Simple
K.I.S.S – Keep it simple silly
Memorable
The subject matter of a logo is of relatively little importance
Timeless
Leave trends to the fashion industry
A logo should endure the ages – can you guess which logo is the most timeless?
Versatile
An effective logo should be able to work across a variety of mediums and applications.
Will your logo still work if it was:
Printed in one colour?Printed on the something the size of a postage stamp?
Printed on something as large as a billboard?Printed in reverse (ie. light logo on dark background)
Appropriate
The logo should be appropriate for its intended purpose.
For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be
so appropriate for a law firm.
It is also important to state that that a logo doesn’t need to show what a business sells or offers as
a service.
In fact 94% of the top 50 brands in the world do not have logos that describe what they do
http://logodesignerblog.com/logo-design-tips-you-can-learn-from-the-worlds-biggest-brands/
Types of Slogans
Type 1: The Descriptive Slogan “Come Hungry, Leave
Happy”
“7 whole grains on a mission”
Type 2: The Superiority Slogan “The Ultimate Driving
Machine”
“You’ll never bite a burger better than a Bubba”
Type 3: The Imperative Slogan “Just Do It”
“Be All You Can Be”
Type 4: The Interrogative Slogan “Are you in good
hands?”
“Got Milk?”
Great Advertisements
Great Advertisements answer the following questions:
What’s in it for me?
What am I buying?
Where am I buying it from?
Why do I want it?
Who is selling it?
When do I get it?
And it answers them by:
Using one focal image rather than lots of smaller ones
Making points easily identifiable by using white space
Uses powerful words in a catchy headline/slogan
Is proofread and contains no mistakes
Has a compelling quote or testimonial
Focus on benefits for the consumer - use language such as you and your AVOID I, we, us
