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Sunshine Week BRIGHT IDEAS > Graphics & Presentation GRAPHICS & PRESENTATION

GRAPHICS & PRESENTATIONsunshineweek.rcfp.org/wp-content/uploads/2012/12/sw05-4.pdf · Sunshine Week BRIGHT IDEAS > Graphics & Presentation > Creative Page Layouts 40 The News The

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Page 1: GRAPHICS & PRESENTATIONsunshineweek.rcfp.org/wp-content/uploads/2012/12/sw05-4.pdf · Sunshine Week BRIGHT IDEAS > Graphics & Presentation > Creative Page Layouts 40 The News The

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation

GRAPHICS amp PRESENTATION

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation

33

How do you visually tell the story of open governent or its nemesis secrecy The visual elements used during Sunshine Week included padlocks file cabinets tape flags and of course the sun

Artists worked with straight illustrations photo collages and iconography They created charts and illustrated informational graphics and they found innovative ways to present them

In addition Sunshine Week 2005 was enhanced by two partnersmdashThe Atlanta Journal-Constitution and the University of Floridarsquos Advertising Departmentmdashwho created separate public service print ads made available to all participants through the Sunshine Week Toolkit Some newspapers used the ads during Sunshine Week while others incorporated them into pre-Sunshine Week in-house promotions These ads remain available online in the Sunshine Week Toolkit (wwwsunshineweekorgsunshineweektoolkits)

The Picture of Good Government

This illustration originally appeared on The Buffalo Newsrsquo Viewpoints Sunday opinion section The imagery was so powerful that the paper made it into a poster for the American Society of Newspaper Editors An electronic version is available for download from the Sunshine Week Toolkit (wwwsunshineweekorgsunshineweektoolkits)

The Deseret Morning News instantly invoked the frustration and seeming impenetrability of information locked away from the publicmdashat a costmdashin this photo illustration that ran with an editorial

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Illustration

34

A graphic representation of a heavily redacted document by The Telegraph Nashua NH showed readers what it looks like when the government ldquoeditsrdquo information On closer inspection the unredacted text gets the point across succinctly and clearly

This photobox collage by The Des Moines Register contains many items representing the accessing of government information such as a magnifying glass a lock a rubber stamp and a snailrsquos shell The sun image was isolated and used to tag the paperrsquos open government stories and editorials during Sunshine Week (above)

The Detroit Free Press ran this provocative graphic in place of a regular section front Elements of the graphics were used throughout the week to tie coverage together

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Illustration

35

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Charts amp Information Graphics

36

Alongside profiles of local Freedom of Information heroes the Atlanta Journal-Constitution ran two comprehensive timelines that followed the history of open government nationally and in the state of Georgia Both can be found in their entirety on the AJCrsquos Sunshine SundayOpen Records Web page wwwajccomopinioncontentopinionfoiahtml

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Charts amp Information Graphics

37

Bold and colorful graphics highlighted the strong editorial content in The Journal News of White Plains all through Sunshine Week This full-page guide to getting government records in New York state came alive with illustrations that helped the reader navigate the steps to requesting information and appealing a rejection Sidebars gave quick answers to FAQs as well as suggestions for common roadblocks

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Formats

38

A spadea explaining the fundamentals of New Yorkrsquos Freedom of Information Law wrapped the front section of The Times Union in Albany

This creative technique drew what many consider the ultimate praise from readers They reportedly posted it on their refrigerators with magnets

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Use of Sunshine Week Logo

39

The Oklahoman in Oklahoma City used the Sunshine Week symbol at the start of every storymdashfrom page one to death noticesmdashthat was made possible by open government laws And it explained to readers each day what the icon meant By the end of Sunshine Week some 141 stories had carried the logo

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

40

The News Graphic in Cedarburg Wis proved that you donrsquot have to be a big paper to produce creative and interesting Sunshine Week coverage The 8000-circulation twice-weekly newspaper produced this package that featured original art and reporting on how open records laws were used to break important stories It also explained Sunshine Week state and federal laws and utilized info graphics from the Sunshine Week toolkitmdashand thatrsquos just on page one

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

41

The banner headline alonemdashrdquoPrying open the publicrsquos filesrdquomdashcertainly commanded attention to the Commentary front of The Oregonian in Portland but the package was made even more compelling by a strong illustration by Steve Cowden and info graphics that accompanied the overview of a statewide Freedom of Information audit Tying in with the audit report were commentary on open records laws in Oregon and a look at what high school students think about the roles of the press and government

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Promotion

42

A number of newspapers tagged Sunshine Week stories with their own icons in many cases excerpted from larger graphics For example The Journal News based in White Plains NY used its highly stylized bold and colorful imagery in illustrations graphics and in icons next to open government stories all week The Des Moines Register utilized an artistic sun that was originally part of a larger photo collage illustration And The Deseret News of Salt Lake City incorporated newspaper imagery with the American flag

The Oklahoman in Oklahoma City was one of several newspapers that advanced its Sunshine Week print and online coverage with house ads and teasers in the days leading up to March 13 In addition to print ads the paper promoted coming Sunshine Week coverage in its electronic news alerts

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Advertising

43

The Atlanta Journal-Constitution created a series of three house ads focused on open government issues and offered the ads to all Sunshine Week participants who could change the copy for their communities The Richmond (Va) Times-Dispatch for example used them to promote coverage in advance of Sunshine Week The ads in color and black-and-white remain available online in the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekads

Faculty members in the University of Floridarsquos Advertising Department in Gainesville created four ads for Sunshine Week that were based on news stories developed using government records Topics included public health safety senior citizens and the environment The ads are available for download in black-and-white one-color tint and full color via the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekmoreads

Page 2: GRAPHICS & PRESENTATIONsunshineweek.rcfp.org/wp-content/uploads/2012/12/sw05-4.pdf · Sunshine Week BRIGHT IDEAS > Graphics & Presentation > Creative Page Layouts 40 The News The

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation

33

How do you visually tell the story of open governent or its nemesis secrecy The visual elements used during Sunshine Week included padlocks file cabinets tape flags and of course the sun

Artists worked with straight illustrations photo collages and iconography They created charts and illustrated informational graphics and they found innovative ways to present them

In addition Sunshine Week 2005 was enhanced by two partnersmdashThe Atlanta Journal-Constitution and the University of Floridarsquos Advertising Departmentmdashwho created separate public service print ads made available to all participants through the Sunshine Week Toolkit Some newspapers used the ads during Sunshine Week while others incorporated them into pre-Sunshine Week in-house promotions These ads remain available online in the Sunshine Week Toolkit (wwwsunshineweekorgsunshineweektoolkits)

The Picture of Good Government

This illustration originally appeared on The Buffalo Newsrsquo Viewpoints Sunday opinion section The imagery was so powerful that the paper made it into a poster for the American Society of Newspaper Editors An electronic version is available for download from the Sunshine Week Toolkit (wwwsunshineweekorgsunshineweektoolkits)

The Deseret Morning News instantly invoked the frustration and seeming impenetrability of information locked away from the publicmdashat a costmdashin this photo illustration that ran with an editorial

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Illustration

34

A graphic representation of a heavily redacted document by The Telegraph Nashua NH showed readers what it looks like when the government ldquoeditsrdquo information On closer inspection the unredacted text gets the point across succinctly and clearly

This photobox collage by The Des Moines Register contains many items representing the accessing of government information such as a magnifying glass a lock a rubber stamp and a snailrsquos shell The sun image was isolated and used to tag the paperrsquos open government stories and editorials during Sunshine Week (above)

The Detroit Free Press ran this provocative graphic in place of a regular section front Elements of the graphics were used throughout the week to tie coverage together

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Illustration

35

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Charts amp Information Graphics

36

Alongside profiles of local Freedom of Information heroes the Atlanta Journal-Constitution ran two comprehensive timelines that followed the history of open government nationally and in the state of Georgia Both can be found in their entirety on the AJCrsquos Sunshine SundayOpen Records Web page wwwajccomopinioncontentopinionfoiahtml

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Charts amp Information Graphics

37

Bold and colorful graphics highlighted the strong editorial content in The Journal News of White Plains all through Sunshine Week This full-page guide to getting government records in New York state came alive with illustrations that helped the reader navigate the steps to requesting information and appealing a rejection Sidebars gave quick answers to FAQs as well as suggestions for common roadblocks

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Formats

38

A spadea explaining the fundamentals of New Yorkrsquos Freedom of Information Law wrapped the front section of The Times Union in Albany

This creative technique drew what many consider the ultimate praise from readers They reportedly posted it on their refrigerators with magnets

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Use of Sunshine Week Logo

39

The Oklahoman in Oklahoma City used the Sunshine Week symbol at the start of every storymdashfrom page one to death noticesmdashthat was made possible by open government laws And it explained to readers each day what the icon meant By the end of Sunshine Week some 141 stories had carried the logo

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

40

The News Graphic in Cedarburg Wis proved that you donrsquot have to be a big paper to produce creative and interesting Sunshine Week coverage The 8000-circulation twice-weekly newspaper produced this package that featured original art and reporting on how open records laws were used to break important stories It also explained Sunshine Week state and federal laws and utilized info graphics from the Sunshine Week toolkitmdashand thatrsquos just on page one

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

41

The banner headline alonemdashrdquoPrying open the publicrsquos filesrdquomdashcertainly commanded attention to the Commentary front of The Oregonian in Portland but the package was made even more compelling by a strong illustration by Steve Cowden and info graphics that accompanied the overview of a statewide Freedom of Information audit Tying in with the audit report were commentary on open records laws in Oregon and a look at what high school students think about the roles of the press and government

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Promotion

42

A number of newspapers tagged Sunshine Week stories with their own icons in many cases excerpted from larger graphics For example The Journal News based in White Plains NY used its highly stylized bold and colorful imagery in illustrations graphics and in icons next to open government stories all week The Des Moines Register utilized an artistic sun that was originally part of a larger photo collage illustration And The Deseret News of Salt Lake City incorporated newspaper imagery with the American flag

The Oklahoman in Oklahoma City was one of several newspapers that advanced its Sunshine Week print and online coverage with house ads and teasers in the days leading up to March 13 In addition to print ads the paper promoted coming Sunshine Week coverage in its electronic news alerts

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Advertising

43

The Atlanta Journal-Constitution created a series of three house ads focused on open government issues and offered the ads to all Sunshine Week participants who could change the copy for their communities The Richmond (Va) Times-Dispatch for example used them to promote coverage in advance of Sunshine Week The ads in color and black-and-white remain available online in the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekads

Faculty members in the University of Floridarsquos Advertising Department in Gainesville created four ads for Sunshine Week that were based on news stories developed using government records Topics included public health safety senior citizens and the environment The ads are available for download in black-and-white one-color tint and full color via the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekmoreads

Page 3: GRAPHICS & PRESENTATIONsunshineweek.rcfp.org/wp-content/uploads/2012/12/sw05-4.pdf · Sunshine Week BRIGHT IDEAS > Graphics & Presentation > Creative Page Layouts 40 The News The

This illustration originally appeared on The Buffalo Newsrsquo Viewpoints Sunday opinion section The imagery was so powerful that the paper made it into a poster for the American Society of Newspaper Editors An electronic version is available for download from the Sunshine Week Toolkit (wwwsunshineweekorgsunshineweektoolkits)

The Deseret Morning News instantly invoked the frustration and seeming impenetrability of information locked away from the publicmdashat a costmdashin this photo illustration that ran with an editorial

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Illustration

34

A graphic representation of a heavily redacted document by The Telegraph Nashua NH showed readers what it looks like when the government ldquoeditsrdquo information On closer inspection the unredacted text gets the point across succinctly and clearly

This photobox collage by The Des Moines Register contains many items representing the accessing of government information such as a magnifying glass a lock a rubber stamp and a snailrsquos shell The sun image was isolated and used to tag the paperrsquos open government stories and editorials during Sunshine Week (above)

The Detroit Free Press ran this provocative graphic in place of a regular section front Elements of the graphics were used throughout the week to tie coverage together

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Illustration

35

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Charts amp Information Graphics

36

Alongside profiles of local Freedom of Information heroes the Atlanta Journal-Constitution ran two comprehensive timelines that followed the history of open government nationally and in the state of Georgia Both can be found in their entirety on the AJCrsquos Sunshine SundayOpen Records Web page wwwajccomopinioncontentopinionfoiahtml

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Charts amp Information Graphics

37

Bold and colorful graphics highlighted the strong editorial content in The Journal News of White Plains all through Sunshine Week This full-page guide to getting government records in New York state came alive with illustrations that helped the reader navigate the steps to requesting information and appealing a rejection Sidebars gave quick answers to FAQs as well as suggestions for common roadblocks

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Formats

38

A spadea explaining the fundamentals of New Yorkrsquos Freedom of Information Law wrapped the front section of The Times Union in Albany

This creative technique drew what many consider the ultimate praise from readers They reportedly posted it on their refrigerators with magnets

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Use of Sunshine Week Logo

39

The Oklahoman in Oklahoma City used the Sunshine Week symbol at the start of every storymdashfrom page one to death noticesmdashthat was made possible by open government laws And it explained to readers each day what the icon meant By the end of Sunshine Week some 141 stories had carried the logo

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

40

The News Graphic in Cedarburg Wis proved that you donrsquot have to be a big paper to produce creative and interesting Sunshine Week coverage The 8000-circulation twice-weekly newspaper produced this package that featured original art and reporting on how open records laws were used to break important stories It also explained Sunshine Week state and federal laws and utilized info graphics from the Sunshine Week toolkitmdashand thatrsquos just on page one

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

41

The banner headline alonemdashrdquoPrying open the publicrsquos filesrdquomdashcertainly commanded attention to the Commentary front of The Oregonian in Portland but the package was made even more compelling by a strong illustration by Steve Cowden and info graphics that accompanied the overview of a statewide Freedom of Information audit Tying in with the audit report were commentary on open records laws in Oregon and a look at what high school students think about the roles of the press and government

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Promotion

42

A number of newspapers tagged Sunshine Week stories with their own icons in many cases excerpted from larger graphics For example The Journal News based in White Plains NY used its highly stylized bold and colorful imagery in illustrations graphics and in icons next to open government stories all week The Des Moines Register utilized an artistic sun that was originally part of a larger photo collage illustration And The Deseret News of Salt Lake City incorporated newspaper imagery with the American flag

The Oklahoman in Oklahoma City was one of several newspapers that advanced its Sunshine Week print and online coverage with house ads and teasers in the days leading up to March 13 In addition to print ads the paper promoted coming Sunshine Week coverage in its electronic news alerts

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Advertising

43

The Atlanta Journal-Constitution created a series of three house ads focused on open government issues and offered the ads to all Sunshine Week participants who could change the copy for their communities The Richmond (Va) Times-Dispatch for example used them to promote coverage in advance of Sunshine Week The ads in color and black-and-white remain available online in the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekads

Faculty members in the University of Floridarsquos Advertising Department in Gainesville created four ads for Sunshine Week that were based on news stories developed using government records Topics included public health safety senior citizens and the environment The ads are available for download in black-and-white one-color tint and full color via the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekmoreads

Page 4: GRAPHICS & PRESENTATIONsunshineweek.rcfp.org/wp-content/uploads/2012/12/sw05-4.pdf · Sunshine Week BRIGHT IDEAS > Graphics & Presentation > Creative Page Layouts 40 The News The

A graphic representation of a heavily redacted document by The Telegraph Nashua NH showed readers what it looks like when the government ldquoeditsrdquo information On closer inspection the unredacted text gets the point across succinctly and clearly

This photobox collage by The Des Moines Register contains many items representing the accessing of government information such as a magnifying glass a lock a rubber stamp and a snailrsquos shell The sun image was isolated and used to tag the paperrsquos open government stories and editorials during Sunshine Week (above)

The Detroit Free Press ran this provocative graphic in place of a regular section front Elements of the graphics were used throughout the week to tie coverage together

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Illustration

35

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Charts amp Information Graphics

36

Alongside profiles of local Freedom of Information heroes the Atlanta Journal-Constitution ran two comprehensive timelines that followed the history of open government nationally and in the state of Georgia Both can be found in their entirety on the AJCrsquos Sunshine SundayOpen Records Web page wwwajccomopinioncontentopinionfoiahtml

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Charts amp Information Graphics

37

Bold and colorful graphics highlighted the strong editorial content in The Journal News of White Plains all through Sunshine Week This full-page guide to getting government records in New York state came alive with illustrations that helped the reader navigate the steps to requesting information and appealing a rejection Sidebars gave quick answers to FAQs as well as suggestions for common roadblocks

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Formats

38

A spadea explaining the fundamentals of New Yorkrsquos Freedom of Information Law wrapped the front section of The Times Union in Albany

This creative technique drew what many consider the ultimate praise from readers They reportedly posted it on their refrigerators with magnets

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Use of Sunshine Week Logo

39

The Oklahoman in Oklahoma City used the Sunshine Week symbol at the start of every storymdashfrom page one to death noticesmdashthat was made possible by open government laws And it explained to readers each day what the icon meant By the end of Sunshine Week some 141 stories had carried the logo

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

40

The News Graphic in Cedarburg Wis proved that you donrsquot have to be a big paper to produce creative and interesting Sunshine Week coverage The 8000-circulation twice-weekly newspaper produced this package that featured original art and reporting on how open records laws were used to break important stories It also explained Sunshine Week state and federal laws and utilized info graphics from the Sunshine Week toolkitmdashand thatrsquos just on page one

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

41

The banner headline alonemdashrdquoPrying open the publicrsquos filesrdquomdashcertainly commanded attention to the Commentary front of The Oregonian in Portland but the package was made even more compelling by a strong illustration by Steve Cowden and info graphics that accompanied the overview of a statewide Freedom of Information audit Tying in with the audit report were commentary on open records laws in Oregon and a look at what high school students think about the roles of the press and government

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Promotion

42

A number of newspapers tagged Sunshine Week stories with their own icons in many cases excerpted from larger graphics For example The Journal News based in White Plains NY used its highly stylized bold and colorful imagery in illustrations graphics and in icons next to open government stories all week The Des Moines Register utilized an artistic sun that was originally part of a larger photo collage illustration And The Deseret News of Salt Lake City incorporated newspaper imagery with the American flag

The Oklahoman in Oklahoma City was one of several newspapers that advanced its Sunshine Week print and online coverage with house ads and teasers in the days leading up to March 13 In addition to print ads the paper promoted coming Sunshine Week coverage in its electronic news alerts

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Advertising

43

The Atlanta Journal-Constitution created a series of three house ads focused on open government issues and offered the ads to all Sunshine Week participants who could change the copy for their communities The Richmond (Va) Times-Dispatch for example used them to promote coverage in advance of Sunshine Week The ads in color and black-and-white remain available online in the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekads

Faculty members in the University of Floridarsquos Advertising Department in Gainesville created four ads for Sunshine Week that were based on news stories developed using government records Topics included public health safety senior citizens and the environment The ads are available for download in black-and-white one-color tint and full color via the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekmoreads

Page 5: GRAPHICS & PRESENTATIONsunshineweek.rcfp.org/wp-content/uploads/2012/12/sw05-4.pdf · Sunshine Week BRIGHT IDEAS > Graphics & Presentation > Creative Page Layouts 40 The News The

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Charts amp Information Graphics

36

Alongside profiles of local Freedom of Information heroes the Atlanta Journal-Constitution ran two comprehensive timelines that followed the history of open government nationally and in the state of Georgia Both can be found in their entirety on the AJCrsquos Sunshine SundayOpen Records Web page wwwajccomopinioncontentopinionfoiahtml

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Charts amp Information Graphics

37

Bold and colorful graphics highlighted the strong editorial content in The Journal News of White Plains all through Sunshine Week This full-page guide to getting government records in New York state came alive with illustrations that helped the reader navigate the steps to requesting information and appealing a rejection Sidebars gave quick answers to FAQs as well as suggestions for common roadblocks

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Formats

38

A spadea explaining the fundamentals of New Yorkrsquos Freedom of Information Law wrapped the front section of The Times Union in Albany

This creative technique drew what many consider the ultimate praise from readers They reportedly posted it on their refrigerators with magnets

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Use of Sunshine Week Logo

39

The Oklahoman in Oklahoma City used the Sunshine Week symbol at the start of every storymdashfrom page one to death noticesmdashthat was made possible by open government laws And it explained to readers each day what the icon meant By the end of Sunshine Week some 141 stories had carried the logo

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

40

The News Graphic in Cedarburg Wis proved that you donrsquot have to be a big paper to produce creative and interesting Sunshine Week coverage The 8000-circulation twice-weekly newspaper produced this package that featured original art and reporting on how open records laws were used to break important stories It also explained Sunshine Week state and federal laws and utilized info graphics from the Sunshine Week toolkitmdashand thatrsquos just on page one

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

41

The banner headline alonemdashrdquoPrying open the publicrsquos filesrdquomdashcertainly commanded attention to the Commentary front of The Oregonian in Portland but the package was made even more compelling by a strong illustration by Steve Cowden and info graphics that accompanied the overview of a statewide Freedom of Information audit Tying in with the audit report were commentary on open records laws in Oregon and a look at what high school students think about the roles of the press and government

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Promotion

42

A number of newspapers tagged Sunshine Week stories with their own icons in many cases excerpted from larger graphics For example The Journal News based in White Plains NY used its highly stylized bold and colorful imagery in illustrations graphics and in icons next to open government stories all week The Des Moines Register utilized an artistic sun that was originally part of a larger photo collage illustration And The Deseret News of Salt Lake City incorporated newspaper imagery with the American flag

The Oklahoman in Oklahoma City was one of several newspapers that advanced its Sunshine Week print and online coverage with house ads and teasers in the days leading up to March 13 In addition to print ads the paper promoted coming Sunshine Week coverage in its electronic news alerts

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Advertising

43

The Atlanta Journal-Constitution created a series of three house ads focused on open government issues and offered the ads to all Sunshine Week participants who could change the copy for their communities The Richmond (Va) Times-Dispatch for example used them to promote coverage in advance of Sunshine Week The ads in color and black-and-white remain available online in the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekads

Faculty members in the University of Floridarsquos Advertising Department in Gainesville created four ads for Sunshine Week that were based on news stories developed using government records Topics included public health safety senior citizens and the environment The ads are available for download in black-and-white one-color tint and full color via the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekmoreads

Page 6: GRAPHICS & PRESENTATIONsunshineweek.rcfp.org/wp-content/uploads/2012/12/sw05-4.pdf · Sunshine Week BRIGHT IDEAS > Graphics & Presentation > Creative Page Layouts 40 The News The

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Charts amp Information Graphics

37

Bold and colorful graphics highlighted the strong editorial content in The Journal News of White Plains all through Sunshine Week This full-page guide to getting government records in New York state came alive with illustrations that helped the reader navigate the steps to requesting information and appealing a rejection Sidebars gave quick answers to FAQs as well as suggestions for common roadblocks

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Formats

38

A spadea explaining the fundamentals of New Yorkrsquos Freedom of Information Law wrapped the front section of The Times Union in Albany

This creative technique drew what many consider the ultimate praise from readers They reportedly posted it on their refrigerators with magnets

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Use of Sunshine Week Logo

39

The Oklahoman in Oklahoma City used the Sunshine Week symbol at the start of every storymdashfrom page one to death noticesmdashthat was made possible by open government laws And it explained to readers each day what the icon meant By the end of Sunshine Week some 141 stories had carried the logo

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

40

The News Graphic in Cedarburg Wis proved that you donrsquot have to be a big paper to produce creative and interesting Sunshine Week coverage The 8000-circulation twice-weekly newspaper produced this package that featured original art and reporting on how open records laws were used to break important stories It also explained Sunshine Week state and federal laws and utilized info graphics from the Sunshine Week toolkitmdashand thatrsquos just on page one

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

41

The banner headline alonemdashrdquoPrying open the publicrsquos filesrdquomdashcertainly commanded attention to the Commentary front of The Oregonian in Portland but the package was made even more compelling by a strong illustration by Steve Cowden and info graphics that accompanied the overview of a statewide Freedom of Information audit Tying in with the audit report were commentary on open records laws in Oregon and a look at what high school students think about the roles of the press and government

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Promotion

42

A number of newspapers tagged Sunshine Week stories with their own icons in many cases excerpted from larger graphics For example The Journal News based in White Plains NY used its highly stylized bold and colorful imagery in illustrations graphics and in icons next to open government stories all week The Des Moines Register utilized an artistic sun that was originally part of a larger photo collage illustration And The Deseret News of Salt Lake City incorporated newspaper imagery with the American flag

The Oklahoman in Oklahoma City was one of several newspapers that advanced its Sunshine Week print and online coverage with house ads and teasers in the days leading up to March 13 In addition to print ads the paper promoted coming Sunshine Week coverage in its electronic news alerts

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Advertising

43

The Atlanta Journal-Constitution created a series of three house ads focused on open government issues and offered the ads to all Sunshine Week participants who could change the copy for their communities The Richmond (Va) Times-Dispatch for example used them to promote coverage in advance of Sunshine Week The ads in color and black-and-white remain available online in the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekads

Faculty members in the University of Floridarsquos Advertising Department in Gainesville created four ads for Sunshine Week that were based on news stories developed using government records Topics included public health safety senior citizens and the environment The ads are available for download in black-and-white one-color tint and full color via the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekmoreads

Page 7: GRAPHICS & PRESENTATIONsunshineweek.rcfp.org/wp-content/uploads/2012/12/sw05-4.pdf · Sunshine Week BRIGHT IDEAS > Graphics & Presentation > Creative Page Layouts 40 The News The

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Formats

38

A spadea explaining the fundamentals of New Yorkrsquos Freedom of Information Law wrapped the front section of The Times Union in Albany

This creative technique drew what many consider the ultimate praise from readers They reportedly posted it on their refrigerators with magnets

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Use of Sunshine Week Logo

39

The Oklahoman in Oklahoma City used the Sunshine Week symbol at the start of every storymdashfrom page one to death noticesmdashthat was made possible by open government laws And it explained to readers each day what the icon meant By the end of Sunshine Week some 141 stories had carried the logo

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

40

The News Graphic in Cedarburg Wis proved that you donrsquot have to be a big paper to produce creative and interesting Sunshine Week coverage The 8000-circulation twice-weekly newspaper produced this package that featured original art and reporting on how open records laws were used to break important stories It also explained Sunshine Week state and federal laws and utilized info graphics from the Sunshine Week toolkitmdashand thatrsquos just on page one

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

41

The banner headline alonemdashrdquoPrying open the publicrsquos filesrdquomdashcertainly commanded attention to the Commentary front of The Oregonian in Portland but the package was made even more compelling by a strong illustration by Steve Cowden and info graphics that accompanied the overview of a statewide Freedom of Information audit Tying in with the audit report were commentary on open records laws in Oregon and a look at what high school students think about the roles of the press and government

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Promotion

42

A number of newspapers tagged Sunshine Week stories with their own icons in many cases excerpted from larger graphics For example The Journal News based in White Plains NY used its highly stylized bold and colorful imagery in illustrations graphics and in icons next to open government stories all week The Des Moines Register utilized an artistic sun that was originally part of a larger photo collage illustration And The Deseret News of Salt Lake City incorporated newspaper imagery with the American flag

The Oklahoman in Oklahoma City was one of several newspapers that advanced its Sunshine Week print and online coverage with house ads and teasers in the days leading up to March 13 In addition to print ads the paper promoted coming Sunshine Week coverage in its electronic news alerts

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Advertising

43

The Atlanta Journal-Constitution created a series of three house ads focused on open government issues and offered the ads to all Sunshine Week participants who could change the copy for their communities The Richmond (Va) Times-Dispatch for example used them to promote coverage in advance of Sunshine Week The ads in color and black-and-white remain available online in the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekads

Faculty members in the University of Floridarsquos Advertising Department in Gainesville created four ads for Sunshine Week that were based on news stories developed using government records Topics included public health safety senior citizens and the environment The ads are available for download in black-and-white one-color tint and full color via the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekmoreads

Page 8: GRAPHICS & PRESENTATIONsunshineweek.rcfp.org/wp-content/uploads/2012/12/sw05-4.pdf · Sunshine Week BRIGHT IDEAS > Graphics & Presentation > Creative Page Layouts 40 The News The

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Use of Sunshine Week Logo

39

The Oklahoman in Oklahoma City used the Sunshine Week symbol at the start of every storymdashfrom page one to death noticesmdashthat was made possible by open government laws And it explained to readers each day what the icon meant By the end of Sunshine Week some 141 stories had carried the logo

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

40

The News Graphic in Cedarburg Wis proved that you donrsquot have to be a big paper to produce creative and interesting Sunshine Week coverage The 8000-circulation twice-weekly newspaper produced this package that featured original art and reporting on how open records laws were used to break important stories It also explained Sunshine Week state and federal laws and utilized info graphics from the Sunshine Week toolkitmdashand thatrsquos just on page one

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

41

The banner headline alonemdashrdquoPrying open the publicrsquos filesrdquomdashcertainly commanded attention to the Commentary front of The Oregonian in Portland but the package was made even more compelling by a strong illustration by Steve Cowden and info graphics that accompanied the overview of a statewide Freedom of Information audit Tying in with the audit report were commentary on open records laws in Oregon and a look at what high school students think about the roles of the press and government

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Promotion

42

A number of newspapers tagged Sunshine Week stories with their own icons in many cases excerpted from larger graphics For example The Journal News based in White Plains NY used its highly stylized bold and colorful imagery in illustrations graphics and in icons next to open government stories all week The Des Moines Register utilized an artistic sun that was originally part of a larger photo collage illustration And The Deseret News of Salt Lake City incorporated newspaper imagery with the American flag

The Oklahoman in Oklahoma City was one of several newspapers that advanced its Sunshine Week print and online coverage with house ads and teasers in the days leading up to March 13 In addition to print ads the paper promoted coming Sunshine Week coverage in its electronic news alerts

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Advertising

43

The Atlanta Journal-Constitution created a series of three house ads focused on open government issues and offered the ads to all Sunshine Week participants who could change the copy for their communities The Richmond (Va) Times-Dispatch for example used them to promote coverage in advance of Sunshine Week The ads in color and black-and-white remain available online in the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekads

Faculty members in the University of Floridarsquos Advertising Department in Gainesville created four ads for Sunshine Week that were based on news stories developed using government records Topics included public health safety senior citizens and the environment The ads are available for download in black-and-white one-color tint and full color via the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekmoreads

Page 9: GRAPHICS & PRESENTATIONsunshineweek.rcfp.org/wp-content/uploads/2012/12/sw05-4.pdf · Sunshine Week BRIGHT IDEAS > Graphics & Presentation > Creative Page Layouts 40 The News The

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

40

The News Graphic in Cedarburg Wis proved that you donrsquot have to be a big paper to produce creative and interesting Sunshine Week coverage The 8000-circulation twice-weekly newspaper produced this package that featured original art and reporting on how open records laws were used to break important stories It also explained Sunshine Week state and federal laws and utilized info graphics from the Sunshine Week toolkitmdashand thatrsquos just on page one

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

41

The banner headline alonemdashrdquoPrying open the publicrsquos filesrdquomdashcertainly commanded attention to the Commentary front of The Oregonian in Portland but the package was made even more compelling by a strong illustration by Steve Cowden and info graphics that accompanied the overview of a statewide Freedom of Information audit Tying in with the audit report were commentary on open records laws in Oregon and a look at what high school students think about the roles of the press and government

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Promotion

42

A number of newspapers tagged Sunshine Week stories with their own icons in many cases excerpted from larger graphics For example The Journal News based in White Plains NY used its highly stylized bold and colorful imagery in illustrations graphics and in icons next to open government stories all week The Des Moines Register utilized an artistic sun that was originally part of a larger photo collage illustration And The Deseret News of Salt Lake City incorporated newspaper imagery with the American flag

The Oklahoman in Oklahoma City was one of several newspapers that advanced its Sunshine Week print and online coverage with house ads and teasers in the days leading up to March 13 In addition to print ads the paper promoted coming Sunshine Week coverage in its electronic news alerts

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Advertising

43

The Atlanta Journal-Constitution created a series of three house ads focused on open government issues and offered the ads to all Sunshine Week participants who could change the copy for their communities The Richmond (Va) Times-Dispatch for example used them to promote coverage in advance of Sunshine Week The ads in color and black-and-white remain available online in the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekads

Faculty members in the University of Floridarsquos Advertising Department in Gainesville created four ads for Sunshine Week that were based on news stories developed using government records Topics included public health safety senior citizens and the environment The ads are available for download in black-and-white one-color tint and full color via the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekmoreads

Page 10: GRAPHICS & PRESENTATIONsunshineweek.rcfp.org/wp-content/uploads/2012/12/sw05-4.pdf · Sunshine Week BRIGHT IDEAS > Graphics & Presentation > Creative Page Layouts 40 The News The

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Creative Page Layouts

41

The banner headline alonemdashrdquoPrying open the publicrsquos filesrdquomdashcertainly commanded attention to the Commentary front of The Oregonian in Portland but the package was made even more compelling by a strong illustration by Steve Cowden and info graphics that accompanied the overview of a statewide Freedom of Information audit Tying in with the audit report were commentary on open records laws in Oregon and a look at what high school students think about the roles of the press and government

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Promotion

42

A number of newspapers tagged Sunshine Week stories with their own icons in many cases excerpted from larger graphics For example The Journal News based in White Plains NY used its highly stylized bold and colorful imagery in illustrations graphics and in icons next to open government stories all week The Des Moines Register utilized an artistic sun that was originally part of a larger photo collage illustration And The Deseret News of Salt Lake City incorporated newspaper imagery with the American flag

The Oklahoman in Oklahoma City was one of several newspapers that advanced its Sunshine Week print and online coverage with house ads and teasers in the days leading up to March 13 In addition to print ads the paper promoted coming Sunshine Week coverage in its electronic news alerts

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Advertising

43

The Atlanta Journal-Constitution created a series of three house ads focused on open government issues and offered the ads to all Sunshine Week participants who could change the copy for their communities The Richmond (Va) Times-Dispatch for example used them to promote coverage in advance of Sunshine Week The ads in color and black-and-white remain available online in the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekads

Faculty members in the University of Floridarsquos Advertising Department in Gainesville created four ads for Sunshine Week that were based on news stories developed using government records Topics included public health safety senior citizens and the environment The ads are available for download in black-and-white one-color tint and full color via the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekmoreads

Page 11: GRAPHICS & PRESENTATIONsunshineweek.rcfp.org/wp-content/uploads/2012/12/sw05-4.pdf · Sunshine Week BRIGHT IDEAS > Graphics & Presentation > Creative Page Layouts 40 The News The

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Promotion

42

A number of newspapers tagged Sunshine Week stories with their own icons in many cases excerpted from larger graphics For example The Journal News based in White Plains NY used its highly stylized bold and colorful imagery in illustrations graphics and in icons next to open government stories all week The Des Moines Register utilized an artistic sun that was originally part of a larger photo collage illustration And The Deseret News of Salt Lake City incorporated newspaper imagery with the American flag

The Oklahoman in Oklahoma City was one of several newspapers that advanced its Sunshine Week print and online coverage with house ads and teasers in the days leading up to March 13 In addition to print ads the paper promoted coming Sunshine Week coverage in its electronic news alerts

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Advertising

43

The Atlanta Journal-Constitution created a series of three house ads focused on open government issues and offered the ads to all Sunshine Week participants who could change the copy for their communities The Richmond (Va) Times-Dispatch for example used them to promote coverage in advance of Sunshine Week The ads in color and black-and-white remain available online in the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekads

Faculty members in the University of Floridarsquos Advertising Department in Gainesville created four ads for Sunshine Week that were based on news stories developed using government records Topics included public health safety senior citizens and the environment The ads are available for download in black-and-white one-color tint and full color via the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekmoreads

Page 12: GRAPHICS & PRESENTATIONsunshineweek.rcfp.org/wp-content/uploads/2012/12/sw05-4.pdf · Sunshine Week BRIGHT IDEAS > Graphics & Presentation > Creative Page Layouts 40 The News The

Sunshine Week BRIGHT IDEAS gt Graphics amp Presentation gt Advertising

43

The Atlanta Journal-Constitution created a series of three house ads focused on open government issues and offered the ads to all Sunshine Week participants who could change the copy for their communities The Richmond (Va) Times-Dispatch for example used them to promote coverage in advance of Sunshine Week The ads in color and black-and-white remain available online in the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekads

Faculty members in the University of Floridarsquos Advertising Department in Gainesville created four ads for Sunshine Week that were based on news stories developed using government records Topics included public health safety senior citizens and the environment The ads are available for download in black-and-white one-color tint and full color via the Sunshine Week Toolkit wwwsunshineweekorgsunshineweekmoreads