GrapeNet

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Traceability implementation - An Indian Quality Initiative

SudhanshuDeputy General Manager, APEDA, Ministry of Commerce & Industry

&

Vice President, GS1 IndiaMinistry of Commerce & Industry

Traceability implementation - An Indian Quality Initiative

SudhanshuDeputy General Manager, APEDA, Ministry of Commerce & Industry

&

Vice President, GS1 IndiaMinistry of Commerce & Industry

GrapeNet

What is Traceability in General ?What is Traceability in General ?

• Ability to trace the history, use or location of an entity by means of recorded information

• Ability to follow the movement of food through specified stages of production, processing and distribution

GrapeNet

Traceability as per Codex

• Ability follow the movement of food through specified stages of production, processing and distribution.”

Codex Alimentarius Commission

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Why Traceability is required ?Why Traceability is required ?

• Food safety and traceability is becoming concern of importing countries

• Due to increasing consumer awareness about food safety aspects, such tools are required

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Traceability Drivers- Stringent Regulatory/buyer requirements

Demanding regulations: US FDA’s speed related traceability requirement – 4 hrs. one up /

one back reqmts. EU Food Law (178/2002 –General Principles and reqmts of

European Food Law) U.S. Bioterrorism Act (2002) ISO 22005: 2007 HACCP (ISO 22000:205) BRC (British Retail Consortium), IFS (Int’l Food Std –

German/French distribution cos) SQF (US Food Marketing Institute) Can-Trace (Canadian Food Law) Food Sanitation Law (Japan) HR 2749 – The Food Safety Enhancement Act of 2009

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Traceability Drivers- Consumer concerns and needs

Was this grown organically?

Do they test their products on animals?

Is this healthy?

Does it contain peanuts or other

allergens?

Is the packaging

recyclable?

Are the employees treated well and

paid fairly?

Does this company act responsibly

toward shareholders?Is the farming and harvesting done

in a sustainable fashion?

Could I get this less expensively?

They ask themselves many questions

before making a purchase.

Today's consumers are informed and aware.

GrapeNet

What approach is required ?What approach is required ?

Firstly, evolve national procedures & policies for Quality &

Product Standardization, co-opting all stakeholders in the

supply chain from Public and Private sector, for each

product

Secondly, put in place the Standards & Agencies

Thirdly, build centralized, national level, internet based,

traceability system, with low cost of ownership for India’s

large number of farmers & entrepreneurs

GrapeNet

Recent outbreak of E.Coli in GermanyRecent outbreak of E.Coli in Germany

• The issue began in the second week of May .

• More than 10,000 samples were taken and analyzed and

E.Coli could not be detected and confirmed

• On 5th July , the case was closed after identification of the

food and the source of infection

• The learning from the investigation was that the only way

out is to intensify the investigation on tracing back

and tracing forward

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Final outcome - TraceabilityFinal outcome - Traceability

• Provides a tool for the establishment of product

authenticity, reliability, identification of the problem

areas for the purposes of tracking and product

recall

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Traceability Drivers

Lack of traceability exposes food companies to huge risksLack of traceability exposes food companies to huge risks

E.Coli contaminated spinach recall...

Then it spread to lettuce

...became a criminal investigation

China Milk Recall

GrapeNet

Traceability Drivers

• Recall of 9.5 million toys in US and 11 million in others countries.

Europe – Belgium- Coca Cola Recall

• 5 months to recover the sales• 249 cases of illnesses in Belgium• Recall of 15 million cans and

bottles• Crisis cost $200 million in

expenses and lost profit

U.S. – Toys Recall

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67% of Food Companies with $5 B or More in Sales had Recalls that Cost $20 M

or More in 2007

Source: AMR Research

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Source: AMR Research

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Connection between Traceability and recalls

Traceability system provides:

Visibility to location of food products/consignments in Supply Chain

Unique identification of each player in Supply Chain (raw matls supplier to

finished products mfgr to intermediate distribution chain partners to retailer)

Unique identification of products/consignments and qty held in Supply Chain

and by whom

“Accurate, timely and fast recalls can only be effected if traceability systems

which provide accurate product identification, partner identification and location

of products/ consignments at all times are in place”

Recall is a use case of traceability

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Command and Control – national Recall situation Map

60 minutes after Recall Released – show GLN locations who have opened Recall Notification and have submitted questions (Orange). NOTE ISSUE WITH GA

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Command and Control – global recall situation Map

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Traceability - Indian initiatives

Traceability - Indian initiatives

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APEDA’s APEDA’s GrapeNetGrapeNet

A traceability System for Fresh A traceability System for Fresh Grapes Exported from India to EU Grapes Exported from India to EU

a pilot for promoting exports in a pilot for promoting exports in Indian Agriculture SectorIndian Agriculture Sector

GrapeNet

Grapes Scenario in IndiaGrapes Scenario in India

• Grapes is among the Top Ten Fruits of India, in terms of

production

• 1.6 million metric tons produced, majority in

Maharashtra, Andhra Pradesh & Karnataka

• 40000 plus farmers

• 100 plus exporters

• India is the 12th largest producer in the world, but among

the highest in terms of productivity per hectare1919

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Maharashtra

Andhra PradeshKarnataka

Grape Growing StatesGrape Growing States

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• Registration, record keeping & monitoring of farmsRegistration, record keeping & monitoring of farms

• Product standardization & inspection strengthenedProduct standardization & inspection strengthened

• Implementation of Good Agricultural Practices Implementation of Good Agricultural Practices

• Exports only from recognized pack-housesExports only from recognized pack-houses

• Pesticide Residue analysis by ISO-17025Pesticide Residue analysis by ISO-17025

• NABL compliance labs.NABL compliance labs.

• Setting up of NRL for periodic checks and alertsSetting up of NRL for periodic checks and alerts

• Regular training programs for all concernedRegular training programs for all concerned

What was done before GrapeNet ?What was done before GrapeNet ?

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STAGE I: a Government of India regulation - Regulation of Export of Fresh Grapes from India through monitoring of pesticide residues.

Standards to meet international market demands

Agencies to test compliance with these standards

And no export of fresh grapes can happen to European Union

without adhering to this system.

STAGE II: IT enable the regulation, compliance and monitoring

integrating all the stakeholders in the supply chain of Grapes export from India, with a centralized database.

APEDA’s ImplementationAPEDA’s Implementation

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No Yes Fail Pass Forwarded to Lab Print label By Exporter Deposited amount With Cheque/DD

State Govt. Agency

Laboratory

Register Farm

Sample Collection

Recommendation (after 45 days)

You cannot export from this farm

Sample Receive at Lab Payment for Testing

Exporter

Lot Creation

Create/Print Pallet Label

Add Packing Details

Forward To lab

Lot Creation

Generate Agmark Inspection id

Agmark Inspection report entry

Payment For CAG (optional)

Payment for CAG

Issue CAG Certificate

Payment for PSC Issue PSC Certificate

Create Consignment

Agmark

Lot Forward by Exporter

CAG ID

Payment by Lab

PSC Payment for PSC Issue PSC Certificate

Apply for PSC

Residue Analysis GrapeNet: Functions

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GGrraappeenneett:: IInnttrroodduuccttiioonn

An internet based traceability software systemAn internet based traceability software system Monitors fresh grapes exported to the European Union upto the Monitors fresh grapes exported to the European Union upto the

farm level. farm level.

An end-to-end system for An end-to-end system for monitoring pesticide residue, monitoring pesticide residue, achieve product standardization and achieve product standardization and facilitate tracing back from retail shelves to the farm of the Indian facilitate tracing back from retail shelves to the farm of the Indian

grower, grower, through the various stages of sampling, testing, certification and through the various stages of sampling, testing, certification and

packingpacking. .

GrapeNet GrapeNet featuresfeatures

Direct stakeholders of APEDA Direct stakeholders of APEDA are Exporters, Pack houses / are Exporters, Pack houses / processing plants, Laboratories processing plants, Laboratories & State Government & State Government DepartmentsDepartments

Farmers are indirect stake Farmers are indirect stake holders, through State holders, through State Agriculture / Horticulture Agriculture / Horticulture departments departments

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GrapeNetGrapeNet at at www.apeda.gov.inwww.apeda.gov.in

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Phytosanitary Certificate (PSC)

number

S(MAH)2/GR/0000

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S(MAH)2/GR/0000

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Agmark Certificate Number

GEO/GR/09/0000

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GEO/GR/09/0000

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Agmark Inspection Report ID

200922066513

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200922066513

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Residure Analysis Report

2/01335/02/0900

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2/01335/02/0900 MH06091148102

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Residue Analysis Report

MH06091148102

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MH06091148102

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Authorised Packer

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Exporter

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Traceability at displayTraceability at display

• Traceability through labels pasted on Pallets/Cartons

• Pasted in barcode as well as Human readable format

• Leads to the Plots from where Grapes have been sourced

GrapeNet – a live preview

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Major GainsMajor Gains

• Self confidence among farmers

• Culture for food quality and safety

• Farmers earned 40% more value

• Benefits went to 40,000 farmers and 115 exporters

• FOB realization rose from 8 Euro to 11.5 Euro per

carton of 3 kg.

• Value – addition through improved packaging

• EU labs accepted that Indian labs are better

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Accolades - GrapeNet

National Award for E- Governance (Year 2008)

E Asia Award (Year 2009)

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Further Developments

• Success in grapes sector encouraged to

replicate and set up traceability system for :

o Pomegranates (AnarNet)

o Organic products (TraceNet)

o Peanuts (Peanut.Net)

o All fruits & Vegetables

(HortiNet – Under development)

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Tracenet Coverage

• Farmers : 4.7 lakhs

• Individual operators : 1101

• Certification bodies : 20

• Scope certificates : 4064

• Transaction certificates : 11469

• Stakeholders : Farmers, Exporters, Certification bodies,

Laboratories

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First Traceability system for export of organic products from India implemented at National Level

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Tracenet CertificatesTracenet CertificatesScope CertificatesScope CertificatesScope CertificatesScope Certificates Tracenet CertificatesTracenet Certificates

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Tracenet CertificatesTracenet CertificatesTransaction CertificatesTransaction CertificatesTransaction CertificatesTransaction Certificates

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Certificates of ExportCertificates of ExportCertificates of ExportCertificates of Export

Peanut.Net CertificatesPeanut.Net Certificates

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Stuffing CertificateStuffing CertificateStuffing CertificateStuffing CertificatePeanut.Net CertificatesPeanut.Net Certificates

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Certificate of AnalysisCertificate of AnalysisCertificate of AnalysisCertificate of Analysis

Peanut.Net CertificatesPeanut.Net Certificates

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Overall achievementOverall achievement

• All mandatory certificates generated before customs

which leads to single window certificate ( to the

possible extent)

• Setting up of National MIS for the product

• Organising the supply chain

• Assurance to buyers

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Future vision

• Integeration with customs to make a single

window certification system with traceability

• Cover other products in the ambit of

traceability

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